---
title: "Reema Mukherjee - Co-Founder in Mumbai | Tal"
description: "Meet Reema Mukherjee, Co-founder Yours Bossy, | Strategy + storytelling for social-first brands & creators | Content-led ecosystems, rooted in EQ & clarity based in Mumbai."
image: "https://tal.club/meet/reema-mukherjee/share-image"
---

# Reema Mukherjee on Tal

## Headline

Co\-founder Yours Bossy, \| Strategy \+ storytelling for social\-first brands & creators \| Content\-led ecosystems, rooted in EQ & clarity

## About

I started as a journalist\. Words were my way into people’s lives, their stories\. It still is\. Corporate was my way into systems that have generationally moulded us\. That isn’t\. But templates were never for me\. I set boundaries and say things as they are\. So obviously, being at a job was withering me\. And that faint voice telling me to build something of my own, over time, got louder, firmer, and more resilient\. So I did\. I’m the co\-founder of Yours Bossy, a boutique communications studio for people who are brilliant at what they do, but need a sharp mind to shape how the world sees them\. This business is my response to years of watching great ideas get buried under bad communication\. Not just in what audiences see, but in the conversations that happen \(or don’t\) inside ideation rooms\. Before this, I spent 8\+ years across media, content, and storytelling \- writing, producing, editing, monetising, and scaling narratives across text, video, audio, and design\. I still do that\. Just on my own terms, now\. I care about clarity\. Creative integrity\. And about making people feel seen and understood\. Whether it’s an audience, a collaborator, a team member, or a client partner\. It's deeply personal for me \- who we work with, what we work on, and how we do it\. If your work has depth, and you’re ready to trust someone who’ll treat it like their own, I’d be glad to meet you there\.

## Location

Mumbai

## Work experience

Co\-Founder at Yours Bossy,, Oct 2023 \- Present · 2 yrs 10 mos, India

Content Strategist at Fanory, Apr 2023 \- Oct 2023 · 7 mos, Mumbai, \- Executed comprehensive branding transformation, encompassing logo, website, brand book, and content language refinement\. \- Produced compelling content for creator social media profiles while guiding them on social media strategies, enhancing engagement and user experience\. \- Collaborated closely with diverse creative consultants to drive brand growth\. \- Orchestrated creator meetings and crafted sales mock pitch templates to enhance communication as required within a startup environment\. \- Innovated by developing product templates and collaborating with design and product teams to elevate UI\. \- Spearheaded content vertical establishment and devised successful social media strategy for Instagram and LinkedIn\. \- Contributed to generating solutions and industry\-driven pivots, for brand adaptability and growth\.

Special Digital Content Producer at times in, Jun 2019 \- Apr 2023 · 3 yrs 11 mos, Mumbai, Maharashtra, India, Responsible for YoY growth of 104\.7% for Facebook 101% growth for Twitter 2645% for Instagram and enabling smooth transition during the transfer Mumbai Mirror's handle to TOI\+ Launched and ran multiple IPs, including special event\-led packages and marketing initiatives after liaising with key internal and various external stakeholders\. Multimedia specialist: Curated, edited and programmed content across various formats Social Media Connoisseur: analyse and study trends, draw insights and work with the changing algorithms

Digital Content Producer at times in, Jun 2018 \- Jun 2019 · 1 yr 1 mo, Mumbai, Maharashtra, India, Responsible for marquee shifts in design strategy, video editing protocols and design hygiene at all Mirror properties and eventually Times Of India Plus\.

Copy Editor, Mumbai, Ahmedabad, Pune and Bangalore Mirror at times in, Nov 2017 \- Jun 2018 · 8 mos, Mumbai, Maharashtra, India, Revamped storytelling on multimedia fronts, resulting in core changes on the dot com, social channels and brought in audiences who became cult fans of content we did at Mirror properties of TIL\. Ensured all video stories have wide reach via optimal usage of text on video, while evolving with the changing landscape of audience consumption patterns\. While making sure it gets disseminated with reverse engineered \(FB/IG/Twitter specific\) \- social media first strategies to gain maximum traction\.

Social Media Executive at GQ India, Jun 2017 \- Nov 2017 · 6 mos, Mumbai, Maharashtra, India, Marketing content via social media for a niche audience of men of the, SEC A, A\+ category is a challenging task, since the HNI and UHNI can be picky with the content they consume, but I went from doing content amplification for a opinionated website to a Male lifestyle one with stride\. While at GQ India, within two months of my joining, we churned great content, hygiene cleaned the social page of the product and doubled traffic driven from social media to the dot com\(From 35% to 72%\)\. I also lead Strategic Implementation of the social media specific IP's for GQ India\. Managed the Back Of The House in regard to video production for the coverage of events like GQ Men Of The Year, GQ's Best Dressed and Lakme Fashion Week\. Since at the core I am a writer, I also happen to indulge in writing copies on a day to day basis and produce videos to increase CTR's to the website and increase resting time via adding multimedia content to double up on the engagement\.

Social Media Executive & Content Producer at Network18 Media & Investments Limited, May 2016 \- May 2017 · 1 yr 1 mo, Mumbai Area, India, Social Media drives massive amounts of traffic for Web Publishers\. From the being the interim team lead, of a team that was constantly re\-innovating to disseminating content created at Firstpost, Faking News, Tech 2 and launching Firstpost Hindi on their social platforms, I designed the page\-like campaigns, leading the page to garner a following of 2Mn and a reach of 14Mn\. I also created sustenance plans for the existing followers, boosted branded content and submitted reports while working closely with the sales team and initiated two original IP's for Social Media\. Co hosted and created What's Trending: A social media trends' round up for the week, FB Live Show\. Created campaigns like \#StartAConversation and covered lifestyle and entertainment beats occasionally\. Coordinated and worked closely with the video production unit and was a producer for social\-media\-esque content\.

## Education

Master's in Print Journalism, Developmental Journalism, Institute Of Journalism And New Media

Bachelor of Commerce \(B\.Com\.\), Delhi University

[View the original profile](https://tal.club/meet/reema-mukherjee)

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