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Rebin J Anselm

Product Leader | HRtech/Fintech/AI | B2B & B2B2C SaaS

Bengaluru

7+ years of work experience

Xoxoday
Mar 20266 mosPresent

Bengaluru

• Rewards & Recognition (Global Enterprise B2B): o Prototyped (using AI) and won deals worth INR 4 Crore GMV under a month’s time o Drove APAC & GCC market expansion through HRMS partnerships • Employee Benefits Platform: o Owned P&L for the Benefits module: Tax Saving Multi-Benefits Cards (With Transcorp on VISA), LSA, Flexi-benefits, Health & Wellness, Fitness tracking and Fintech (Lending) o Architected the flow of the module from scratch driving multi-disciplinary partnerships
Billion Careers
Nov 20223 yrs 5 mosMar 2026

Coimbatore, Tamil Nadu, India

• Employee Benefits Platform (B2B2C SAAS): o Improved lending partner sales and profitability by reducing Non-Performing Assets (NPAs) from 13% to ~4%, by deploying a fully automated partner onboarding & transaction platform o Ideated and steered the flagship subscription program – Grew subscription revenue by 450% in 6 months, from INR 2 million to INR 9 million MRR, establishing a new revenue stream o Secured executive buy-in for a new gamified rewards platform by identifying a key market opportunity, developing low-fidelity wireframes, and presenting a compelling business case o Implementing AI Agentic Experience (AX) in the platform for reducing churn rate and better platform adoption with Proactive and Reactive Interaction Layers in Mitra AI. o Architected Hamara One Ecosystem Concept unifying all our products with Mitra AI to act as recommendation engine, support bot, and catalyst across products
IN-D - Power of AI
Jul 20202 yrs 5 mosNov 2022

Chennai, Tamil Nadu, India

• Identity Management Product: Drove the implementation of AI-based document and face recognition technology, drove 4+ Enterprise customers to go-live, and did account management for the same • Credit Assessment Product: Built and launched a maker-checker portal for credit assessment flow, reducing TAT by 80% in 4 months of real-time experimentation (A/B Testing) • Invoice Processing Product: Spearheaded the expansion of the product's omnichannel presence of the module, worked on product strategy (Aligned with the Business Strategy), and conducted customer demonstrations
IN-D - Power of AI
Apr 20191 yr 4 mosJul 2020

Chennai Area, India

• Marketing Strategy and launched LinkedIn & Email Marketing Campaigns (Generated over 1100+ cold leads) • Event Management & Collateral generation – Conceptualized and designed Product Videos & Demo, One-pager & Brochure
CIEL HR
Apr 20182 mosMay 2018

Chennai, Tamil Nadu, India

Roles and Responsibilities: • Business Development – Cold calling and building funnel by managing a team of 4 junior interns • On-site sales pitch – Met 3+ large clients in person for canvassing
Something Fishy
Mar 20182 mosApr 2018

Chennai, Tamil Nadu, India

Roles and Responsibilities: - Design Pamphlets - Design Story boards for the brand - Produce an animated Logo - Produce an Animated Promo for a campaign

Rebin’s AI Stack

aistudio
aistudio
claude code
claude code
claude
claude
elevenlabs
elevenlabs
gemini
gemini
notebooklm
notebooklm

Education

Loyola Institute of Business Administration

Post Graduate Diploma in Business Administration, Marketing

Loyola Institute of Business Administration

20172 yrs2019
Government College of Engineering, Tirunelveli

Bachelor of Engineering (BEng), EEE

Government College of Engineering, Tirunelveli

20134 yrs2017

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Headline

Product Leader | HRtech/Fintech/AI | B2B & B2B2C SaaS

About

As a Product Leader with a background in Fintech and HR Tech, I specialize in taking products from "Zero to One" and "One to Scale." I combine the discipline of Enterprise Product Management with the scrappiness of a Founder. My works: Authorship: I'm working on "The Builder's Playbook," a deep dive into aggressive MVP strategies and dynamic monetization in the AI age. Project: Currently working on PulseSnap a stakeholder intelligence platform that listens and take autonomous actions to silent signals. More on: pulsnap.com Professional: In my corporate role, I utilized these insights to drive a 4.5x growth in subscription revenue and architect AI-driven support systems in my previous stint. And growing Benefits Suite in a leading HR Tech firm. I believe the best Products are the ones that sell themselves (PLG). I am passionate about User Psychology, Pricing Strategy (Decoy/Anchor), and building systems that scale. Open to conversations about AI Agents, SaaS Growth, and the future of Work.

Location

Bengaluru

AI stack

aistudio

claude code

claude

elevenlabs

gemini

notebooklm

Work experience

Senior Product Manager at Xoxoday, Mar 2026 - Present · 6 mos, Bengaluru, • Rewards & Recognition (Global Enterprise B2B): o Prototyped (using AI) and won deals worth INR 4 Crore GMV under a month’s time o Drove APAC & GCC market expansion through HRMS partnerships • Employee Benefits Platform: o Owned P&L for the Benefits module: Tax Saving Multi-Benefits Cards (With Transcorp on VISA), LSA, Flexi-benefits, Health & Wellness, Fitness tracking and Fintech (Lending) o Architected the flow of the module from scratch driving multi-disciplinary partnerships

Product Manager at Billion Careers, Nov 2022 - Mar 2026 · 3 yrs 5 mos, Coimbatore, Tamil Nadu, India, • Employee Benefits Platform (B2B2C SAAS): o Improved lending partner sales and profitability by reducing Non-Performing Assets (NPAs) from 13% to ~4%, by deploying a fully automated partner onboarding & transaction platform o Ideated and steered the flagship subscription program – Grew subscription revenue by 450% in 6 months, from INR 2 million to INR 9 million MRR, establishing a new revenue stream o Secured executive buy-in for a new gamified rewards platform by identifying a key market opportunity, developing low-fidelity wireframes, and presenting a compelling business case o Implementing AI Agentic Experience (AX) in the platform for reducing churn rate and better platform adoption with Proactive and Reactive Interaction Layers in Mitra AI. o Architected Hamara One Ecosystem Concept unifying all our products with Mitra AI to act as recommendation engine, support bot, and catalyst across products

Product Manager at IN-D - Power of AI, Jul 2020 - Nov 2022 · 2 yrs 5 mos, Chennai, Tamil Nadu, India, • Identity Management Product: Drove the implementation of AI-based document and face recognition technology, drove 4+ Enterprise customers to go-live, and did account management for the same • Credit Assessment Product: Built and launched a maker-checker portal for credit assessment flow, reducing TAT by 80% in 4 months of real-time experimentation (A/B Testing) • Invoice Processing Product: Spearheaded the expansion of the product's omnichannel presence of the module, worked on product strategy (Aligned with the Business Strategy), and conducted customer demonstrations

Product Marketing Manager at IN-D - Power of AI, Apr 2019 - Jul 2020 · 1 yr 4 mos, Chennai Area, India, • Marketing Strategy and launched LinkedIn & Email Marketing Campaigns (Generated over 1100+ cold leads) • Event Management & Collateral generation – Conceptualized and designed Product Videos & Demo, One-pager & Brochure

Business Development Intern at CIEL HR, Apr 2018 - May 2018 · 2 mos, Chennai, Tamil Nadu, India, Roles and Responsibilities: • Business Development – Cold calling and building funnel by managing a team of 4 junior interns • On-site sales pitch – Met 3+ large clients in person for canvassing

Creative Design Intern at Something Fishy, Mar 2018 - Apr 2018 · 2 mos, Chennai, Tamil Nadu, India, Roles and Responsibilities: - Design Pamphlets - Design Story boards for the brand - Produce an animated Logo - Produce an Animated Promo for a campaign

Education

Post Graduate Diploma in Business Administration, Marketing, Loyola Institute of Business Administration

Bachelor of Engineering (BEng), EEE, Government College of Engineering, Tirunelveli