Headline

Performance Marketing Analyst | Google Ads | Meta Ads | Paid Media | Growth Strategy | Lead Generation | ROAS & Revenue Focus

About

I work in performance marketing, and I see the job as more than running ads. Campaigns are the execution layer. The real work is deciding where the budget should go, understanding what the data says about lead quality and sales, and turning that into recommendations the business can act on. I have 5+ years of professional experience in performance marketing. I started my professional career in operations at HungerBox, where I reviewed sales reports and looked for ways to grow revenue. Today, I handle performance marketing at ExcelR EdTech, managing Google Ads and Meta Ads campaigns with large monthly budgets and handling the complete performance marketing process. What that looks like in practice: • Building campaign, keyword, audience, bidding and budget strategies tied to business goals • Analyzing campaign performance together with lead quality and sales outcomes, so marketing is judged on business results and not only on platform metrics • Identifying opportunities to improve ROAS, revenue performance and marketing efficiency • Preparing reports and sharing insights and recommendations with management, including the CEO • Running A/B tests across campaigns, audiences and creatives, and using the results to refine strategy • Working with Sales, Development and Design teams, and coordinating team tasks and follow-ups On Google Ads I work across Search, Performance Max, Demand Gen, Display and Video. On Meta Ads my focus is lead generation. I follow new features and platform updates on both, and I evaluate how they can fit into real campaigns. I also use n8n, ChatGPT, Claude, Gemini and Genspark to automate reporting and repetitive workflows. I am looking for Performance Marketing Manager, Growth Marketing and Paid Media Strategy roles where strategy, data and execution work together. Happy to connect with people working on similar problems.

Location

Bengaluru

AI stack

claude

gemini

n8n

ChatGPT

Work experience

Performance Marketing Analyst at ExcelR, Aug 2023 - Present · 3 yrs 3 mos, Bengaluru, I run performance marketing across Google Ads and Meta Ads, from business objectives and campaign strategy through budget allocation, execution, analysis and recommendations to management. • Develop performance marketing strategies aligned with business goals: campaign structures, keyword plans, audience segments, bidding approaches and budget plans. • Manage monthly ad budgets of ₹3+ crore across Google and Meta, adjusting allocation based on campaign and business performance. • Analyze campaign performance, cost per lead (CPL), conversions, lead quality and sales outcomes to connect marketing activity with business results and identify opportunities to improve ROAS, revenue performance and efficiency. • Work with the Sales team to review lead quality, sales outcomes and feedback, and use that input to refine campaigns and targeting. • Prepare daily, weekly and monthly reports, and present insights and recommendations to management and the CEO to support budget, campaign and strategy decisions. • Plan and refine Google Ads campaigns across Search, Performance Max, Demand Gen, Display and Video, using Google Ads Editor for bulk uploads and updates, along with search term analysis, negative keywords, bidding, Quality Score and Impression Share insights. • Plan Meta Ads lead generation campaigns with audience strategy, budget management and performance analysis. • Run A/B tests across campaigns, audiences and ad creatives, and use the results to improve strategy. • Collaborate with Sales, Development and Design teams to improve campaign performance, landing page effectiveness and customer acquisition, and coordinate work allocation and task follow-up. • Use n8n, ChatGPT, Claude, Gemini and Genspark to automate repetitive marketing workflows, reporting tasks and content and creative processes. • Follow new Google Ads capabilities, campaign types, automation features and platform updates, and evaluate how they apply to performance marketing.

PPC Executive at Volantkart Pvt Ltd, Jul 2021 - Aug 2023 · 2 yrs 2 mos, Hyderabad, Supported Google Ads campaign monitoring, analysis and optimization for accounts with an average monthly budget of approximately $20,000. • Monitored keyword bids, budgets, Impression Share and Quality Score to identify optimization opportunities. • Reviewed search term and placement reports, added negative keywords and assisted with placement exclusions to reduce irrelevant traffic. • Contributed to keyword research and campaign analysis, recommending ad copy and landing page improvements. • Prepared daily, weekly and monthly performance reports using Google Sheets and Microsoft Excel. • Shared campaign insights and optimization recommendations with management to support campaign decisions.

Operations Team Manager at HungerBox, Jul 2018 - Mar 2021 · 2 yrs 9 mos, Hyderabad, Coordinated site operations and team activities, and worked with clients and vendors to resolve issues and keep the customer experience consistent. • Reviewed monthly sales and operations reports to identify trends and improve business practices. • Identified strategies to grow café sales and revenue and shared improvement ideas with clients and vendors based on sales and operational data. • Supported vendor onboarding and compliance records.

Operations Manager Intern at HungerBox, Jul 2018 - Sep 2018 · 3 mos, Hyderabad, Supported day-to-day site operations and team activities. Assisted with sales and operational reporting. Supported client and vendor coordination. Assisted with routine site checks and operational processes.

Education

Bachelor of Technology - BTech, Mechanical Engineering, Tirumala Engineering College