---
title: "Ravleen Kaur - Marketing Manager, Regional Marketing (Enterprise & Major Accounts) in Bengaluru | Tal"
description: "Meet Ravleen Kaur, APAC Regional Marketing | ABM & Full-Stack B2B Marketing | APAC & NA | Building Pipelines, Brands & Myself Every Day | Fitness Enthusiast Off the Clock based in Bengaluru. AI stack includes claude code, gemini, and perplexity."
image: "https://tal.club/meet/ravleen-kaur-saluja/share-image"
---

# Ravleen Kaur on Tal

## Headline

APAC Regional Marketing \| ABM & Full\-Stack B2B Marketing \| APAC & NA \| Building Pipelines, Brands & Myself Every Day \| Fitness Enthusiast Off the Clock

## About

Certified Account\-Based Marketing \(ABM\) and Performance Marketing Professional: With 12\+ years of full\-stack B2B marketing experience, I've grown from an email deliverability specialist to a Regional Marketing Leader driving enterprise pipeline across APAC and North America\. My work sits at the intersection of strategy and execution — I'm equally comfortable in a boardroom shaping GTM strategy as I am in the weeds optimizing a LinkedIn campaign or building an ABM playbook from scratch\. At Responsive, I lead regional marketing for Enterprise and Major accounts across APAC and NA — orchestrating multi\-channel ABM programs, aligning closely with Sales, and translating global strategy into locally resonant, high\-impact execution\. Before this, at Happay \(Cred\), I owned end\-to\-end digital marketing for one of India's leading fintech platforms — driving significant pipeline growth while deeply understanding the Indian consumer and B2B buyer landscape\. What I bring to the Table: Multi\-tier ABM strategy & execution \(1:1, 1:few, 1:many\) Full\-funnel demand generation across digital, direct mail, events & executive engagement Budget ownership & performance marketing across LinkedIn, Google & Meta Cross\-functional leadership across Sales, Product, Partnerships & Global Marketing Deep market intuition — especially India and APAC Mission: As a Performance Marketing & ABM leader, my mission is to maximize pipeline revenue for B2B SaaS companies by leveraging innovative digital marketing and ABM strategies\. I firmly believe in unlocking the full growth potential of every business and am dedicated to delivering measurable results that drive sustainable success\. Outside of work, I'm just a mama to two little curious explorers, soaking up every Sunday nature walk like it's the best meeting of the week\. And when the kids are sorted, you'll find me lifting weights or rolling out my yoga mat — my two non\-negotiables that keep me sane, strong, and showing up as my best self\.

## Location

Bengaluru

## AI stack

claude code

gemini

perplexity

ChatGPT

ChatGPT Images

Fireflies\.ai

## Work experience

Marketing Manager, Regional Marketing \(Enterprise & Major Accounts\) at Responsive, Nov 2025 \- Present · 1 yr, Bangalore Urban, Karnataka, India, As the Marketing Manager, Regional Marketing, I lead regional marketing and growth initiatives to accelerate pipeline and revenue for Enterprise and Major segments across the APAC & NA region\. I execute account\-based marketing \(ABM\) and personalised engagement programs that strengthen Responsive’s presence among key prospects and customers\. Collaborating closely with Sales, Growth, and cross\-functional teams to design and execute integrated campaigns that combine digital, events, direct mail, and executive engagement tactics\. Key focus areas include: ABM Strategy & Execution – Building and scaling high\-touch programs for enterprise accounts\. Regional Go\-to\-Market Leadership – Adapting global strategy to APAC market dynamics\. Cross\-Functional Collaboration – Partnering with Sales, Product, and Global Marketing teams for aligned growth outcomes\. Performance & Analytics – Using insights and metrics to optimize campaigns and drive ROI\.

Senior Manager \- Digital Marketing & ABM at Responsive, Apr 2025 \- Present · 1 yr 7 mos, India, Responsive is a global leader in AI\-powered Strategic Response Management, helping organizations manage RFPs, RFIs, DDQs, and other information requests at scale\. Trusted by \~2,000 customers, it accelerates growth, reduces risk, and enhances employee experiences\. Headquartered in Portland, OR, with offices in Kansas City, MO, and Coimbatore & Bangalore, India\. My role at Responsive is to develop and execute an ABM and digital marketing playbook tailored to enterprise Finserv accounts in North America region, driving pipeline, engagement, and revenue growth\. Working closely with cross\-functional teams across content, design, operations, and sales, I focus on delivering hyper\-personalized campaigns, competitor\-informed strategies, and optimized digital experiences to engage strategic decision\-makers and accelerate business outcomes\.

Digital Marketing Manager at Happay, Jul 2024 \- Feb 2025 · 8 mos, Bangalore Urban, Karnataka, India, Happay is a leading travel and expense management platform that streamlines corporate spending, enhances compliance, and improves financial visibility\. Trusted by enterprises, it automates expense reporting, seamlessly integrates with ERPs, and ensures policy adherence—saving businesses time and costs\. In my role, I drive comprehensive performance marketing initiatives across India and MEA, including account\-based marketing \(ABM\), search and display advertising, CRM optimization, lead flow management, campaign execution, and content/design strategy development, focusing on scaling marketing efforts within the enterprise segment to maximize impact and growth\. My key accomplishments include spearheading Happay’s first\-ever ABM implementation, generating $300K\+ in high\-value opportunities within the first month, improving our SERP rankings from position 10\+ to the top 3 in core keyword category\(expense management software, travel & expense management\.\.\.\), and reducing our customer TAT from 4\+ months to 2 months while solidifying our online presence among the top three competitors in the industry\.

Senior ABM Manager at Fuego Systems, Aug 2022 \- Jul 2024 · 2 yrs, Bengaluru, Karnataka, India, Managed national and international clients across healthcare, software, retail, and manufacturing industries\. Responsibilities: \- Onboarded and Managed International and National clients from Healthcare, Software, Retail & Manufacturing industries\. \- Leveraged Salesforce, HubSpot, Zimplify CRM tools & Ad Platforms extensively for campaign management, sales funnel management, channel management, reporting and analytics\. \- Coordinated with clients to devise annual activity calendar and campaigns\. \- Conceptualized compelling content for social media posts, ads & email marketing campaigns that was circulated across LinkedIn, Roll Works & Email Marketing platforms\. \- Deployed Display Ads across various ad platforms like Roll Works & Linkedin \- Developed the quarterly and yearly revenue plan and marketing budget\. \- Created detailed client case studies to augment company’s sales pitch\. Impact & Achievements \- Successfully managed the entire sales funnel, overseeing AQL, SQL, SAL, and MQL metrics, leading to a streamlined and effective sales process\. \-Identified high\-priority accounts, resulting in a 60% increase in conversion rates, significantly boosting client acquisition and retention\. \-Spearheaded a comprehensive content strategy that improved engagement rates by 50%, driving more leads and higher client interaction\. \-Managed and optimized marketing budgets, achieving 30% cost savings while maintaining campaign effectiveness\. \-Led a team of 5 marketing specialists, fostering a collaborative environment that enhanced overall productivity and innovation\.

Digital Marketing Manager at Robustedge Software & Digital Network Pvt\. Ltd, Jan 2016 \- Aug 2022 · 6 yrs 8 mos, Bengaluru, Karnataka, India, Responsiblities: \- Spearheaded training and development of team when company pivoted to digital marketing\. \- Created and Managed Facebook lead and like campaigns\. \-Served clients from real estate and service industry \- high ticket leads\. \- Assisted leadership in sales meet for getting new sales and clients\. \- Single\-handedly led SEO of company website\. Impact & Achievements: \-Leads generation improved by 2\-3x in less than a quarter\. \- Company's wensite ranked from >20 page to first page\.

Email Marketing Specialist at Robustedge Software & Digital Networks Pvt\. Ltd\., Oct 2013 \- Dec 2015 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Roles & Responsibilities: Holistic exposure and ownership to various aspects of E\-Mail Marketing business \- Server Management \- End\-to\-end ownership of server management and configuration \- Technical Research \- DMARC, TLS encryption, Domain TLDs’ \- Campaign Management \- Setting up the campaign, campaign deployment, campaign performance statistics, campaign analysis, real time monitoring of email delivery \- Data Management \- Maintaining 5MN\+ customer database for superior performance; Maintaining Unsubscribe list; Suppressing Hard Bounce \- Application Management \- Responsible for setup, deployment and upkeep of key applications\. Impact & Achievements: \- Spearheaded affiliate marketing in the company surging monthly revenue 10x to $20,000 \- Maintaining 95%\+ email deliverability, 5%\+ CTRs, 40%\+ Email Open Rates \- Consistently maintaining 90\+ sender score for company\-wide IPs \- Led research on TLDs’ impact on domain spam scores; 20% reduction in server blacklisting

## Education

Master of Technology \- MTech, Data Analytics, Birla Institute of Technology and Science, Pilani

Bachelor of Technology \(BTech\), Computer Science, Arya college of engeneering and IT

[View the original profile](https://tal.club/meet/ravleen-kaur-saluja)

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