About
Fastest growing brand in the segment | 12 industry awards | 350% follower growth | Built from scratch. That's what three years of owning a premium brand end to end looks like. --Drove 155% YoY volume growth through brand strategy and integrated GTM --Spearheaded 10+ product launches, delivering 5 billion+ impressions across 360° campaigns --Built a creator advocacy program from scratch, 200+ influencers, 100+ brand advocates --Conceptualized phygital brand IPs reaching 50M+ consumers, 15.7 billion+ total reach --Grew brand social presence by 350% to 130K followers, with the fastest-growing social mentions in segment I came into marketing through an unconventional door. Three years as a QA engineer before IIM Nagpur taught me to find what breaks before it costs someone. That mindset never left it just moved from debugging systems to finding the one consumer insight that changes everything upstream. Building brands from the ground up is the only kind of marketing that truly tests you. No inherited equity. No playbook. Just a market, a product, and the question - how do you make people feel something they weren't expecting? Outside work, I play video games, devour mind-bending movies and YouTube rabbit holes, and believe the best marketing ideas come from watching things that have nothing to do with marketing.
Work experience
Associate Brand Manager at TVS Motor Company, Apr 2023 - Present · 3 yrs 5 mos, Bengaluru, Karnataka, India
Summer Intern at Nivia Sports, May 2022 - Jun 2022 · 2 mos, Delhi, India
Secretary: Abhyudaya, The Cultural Club at Indian Institute of Management Nagpur, Mar 2022 - Apr 2023 · 1 yr 2 mos
Quality Assurance Engineer at eQ Technologic, Aug 2018 - Jul 2021 · 3 yrs, Pune Division, Maharashtra, India
Campus Ambassador at Grapevine Co., May 2017 - Mar 2018 · 11 mos, Pune Division, Maharashtra, India
