Headline

Brand & Growth

About

Creative solutions to problems. I learn and then I try to learn some more. In between sleep takes priority. Apart from being a marketer, I have also been doing stand-up comedy for the past 5 years.

Location

Greater Bengaluru Area

AI stack

aistudio

claude code

claude

lovable

Wispr Flow

Work experience

Senior brand manager at HomeLane, Apr 2026 - Present · 5 mo, Bengaluru

Stand Up Comedian at Self-Employed, Dec 2017 - Present · 8 yrs 10 mos, Fun Ride

Brand Marketing Manager at Cashfree Payments, Apr 2025 - Mar 2026 · 1 yr, Bengaluru, Karnataka, India

Freelance at marty martin, Dec 2024 - Apr 2025 · 5 mos, Bengaluru, Karnataka, India, Worked as Creative Lead for Marty Martin handling multiple brands such as Hunnit, Scaler School of Technology, Scaler School of Business, Travenza, XYXX, Kaching, Setu on brand strategy, content growth, OHH, OTT, Paid media campaigns.

Co-Founder at Senshi.Club, Mar 2021 - Mar 2023 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Handling too many things, learning too many things, I'm scared and excited. We are having fun. Get in touch with me, I'm available on Ravi@senshikarateclub.com Grew it from 0 to 1 lac per month in revenue. Ran Google & FB ads for lead generation for kids and teachers Build B2B relationship with Total environment, Sobha builders, and E- learning platforms such as Openhouse, Crejo.fun Onboarding of Karate Teachers It was so much fun!

Marketing Manager at BeepKart, Feb 2021 - Nov 2024 · 3 yrs 10 mos, Bengaluru, Karnataka, India, Conducted extensive market research and competitor analysis as an early hire, contributing to the successful development of the product from 0 to MVP. Strategized and executed multiple brand campaigns to increase awareness, familiarity, and consideration, managing ₹4+ crore budgets effectively across ATL and BTL channels. Built a strong community by partnering with biking enthusiasts through online platforms and offline bike rides, boosting brand engagement and loyalty. Designed annual content strategies that grew social media followers by 10X and achieved a 7% engagement rate. Increased monthly organic Instagram views from thousands to millions through strategic content. Led SEO initiatives, growing monthly organic traffic from 1,000 to 150,000+ visits and ranking 50+ keywords on Google’s first page. Developed scalable influencer marketing campaigns, achieving a 50% reduction in CPV and a 15% MoM increase in followers, collaborating with influencers like Dinesh Karthik, Madan Gowri, and Jordindian. Spearheaded performance marketing initiatives, driving a 50% improvement in marketing funnel efficiency and doubling conversion rates through CRO and optimized user flows. Successfully managed end-to-end performance marketing campaigns across multiple channels, driving a 50% increase in the marketing funnel and enhancing lead qualification by 50%. Crafted referral programs that contributed to 8% of total sales and improved user retention through data-driven communication strategies. Pioneered website copy and ad creatives that enhanced engagement and campaign performance. Managed a high-performing team of four marketers and five agencies while aligning all efforts with the Annual Operating Plan (AOP) to meet growth objectives. Conducted customer research to identify triggers and barriers, refining communication strategies to enhance customer experiences and sales outcomes. Streamlined buyer and seller onboarding processes, achieving a 2X improvement in funnel efficiency

Marketing Manager at BeepKart, Feb 2021 - Aug 2021 · 7 mos, Bengaluru, Karnataka, India, BeepKart started out selling electric two-wheelers and then pivoted to selling and buying used two-wheelers. Part of the team that took it from 0 to 1. Did Market research & competitor mapping Developed growth strategies Wrote the website copy. Generated over seller 3000 leads with the average CPC(cost per click) of Rs. 5 and CPQL(cost per qualified lead) of Rs. 25. Buyer leads with an average CPC( cost per click) of Rs.1 and CPQL of Rs. 40 using Google and Facebook ads along with SMS. Landing page optimization Led the SEO front, which was seeing 30% month-on-month growth. Created the influencer list and did outreach. Database Marketing and SMS marketing

Education

Product & Growth, GrowthX®

Bachelor of Engineering, Mechanical Engineering, RNS Institute of Technology - India