---
title: "Ratnabharati RB - Founder & Operations Lead in Bengaluru | Tal"
description: "Meet Ratnabharati RB, Brand & Marketing | Performance Marketing | AI Video based in Bengaluru. AI stack includes gemini, meta, and n8n. Explore public work links including canva.link."
image: "https://tal.club/meet/rattnabharati-upacharya/share-image"
---

# Ratnabharati RB on Tal

## Headline

Brand & Marketing \| Performance Marketing \| AI Video

## About

Over 9\+ years across FMCG, education and D2C, I’ve worked both sides of marketing: the brand people remember \(positioning, packaging, tone of voice\) and the numbers that prove it works \(Google and Meta media, GA4 funnels, CRM lead nurturing\)\. Co\-founded a startup and ran its marketing, so I think like an owner\. I build the system, run the campaign and stay until the number moves\. I lead small cross\-functional teams \(copywriters, designers, media buyers\) and keep stakeholders and management aligned\. Lately I’ve been using AI video tools \(Google Flow, Heygen, Gemini\) to build storyboards, character\-led ads and short\-form video faster\.

## Location

Bengaluru

## AI stack

gemini

meta

n8n

openai

HeyGen

Kling AI

## Work experience

Founder & Operations Lead at Bingaaro, Jan 2026 \- Present · 10 mos, India, One of my bootstrap study projects is to build the future of India's content consumption platform with Generative AI—creating culturally rooted shows, movies, and books that resonate with audiences worldwide\.

Brand Manager at USDC Global, May 2024 \- Aug 2025 · 1 yr 4 mos, Bengaluru, ● Rebuilt the brand narrative for premium schools \(JIRS, TSS\) from fear\-based to aspiration\-led, translating the repositioning into a full\-funnel campaign that closed 400\+ admissions \(₹52Cr\+ intake\) across Tier 1/2 markets\. ● Owned the "Shaping Icons of Tomorrow" campaign end\-to\-end — website revamp, tone of voice, identity system — for multi\-market rollout\. ● Ran a ₹2\.5Cr performance media budget; used GA4 funnel data to diagnose drop\-off points, lifting lead qualification to 31\.37% and conversion\-to\-admission to 6\.47% through CRM automation\. 19,700 leads generated at 20\.8x ROAS\.

Private Investor at Dnyan Media Events And Advertising Pvt\. Ltd, Mar 2023 \- Apr 2025 · 2 yrs 2 mos, Pune District, ● Diagnosed portfolio overlap across 5\+ FMCG brands \(DBL Group: Pitaara, Masteez, etc\.\) and rebuilt category roles to prevent cannibalization, enabling multi\-SKU expansion\. ● Ran retail audits that identified a shelf\-visibility gap, then rebuilt placement and packaging to lift prominence \~20% \(45% to 65%\) in 4 months\. ● Built out the Rajasthan distributor network from scratch, adding \~55 partners in 6 months to fix last\-mile penetration\. ● Led a Hyderabad market\-entry launch, delivering ₹2 Cr net profit on launch day through integrated omnichannel and on\-ground activation\.

Brand Manager at Dnyan Media Events And Advertising Pvt\. Ltd, Dec 2022 \- May 2024 · 1 yr 6 mos, Hyderabad, ● Led brand strategy for 5\+ FMCG brands \(DBL Group: Pitaara, Masteez, Chipseez, Candy\), defining portfolio roles to avoid cannibalization and enable multi\-SKU expansion\. ● Improved in\-store visibility by simplifying packaging and messaging; increased shelf prominence from \~45% to \~65% \(\~20% uplift\) within 3–4 months through retail audits and placement optimization\. ● Expanded distributor network by \~52–55 active partners in Rajasthan within 6 months, strengthening last\-mile availability and market penetration\. ● Executed Hyderabad market expansion event, delivering \~₹2 Cr net profit on Day 1 through integrated omnichannel promotion, quick commerce listings, and on\-ground activation\.

Assistant Brand Manager Marketing at K12 Techno Services Pvt\. Ltd\., May 2022 \- Dec 2022 · 8 mos, Bengaluru, Karnataka, India, ● Built and executed pan\-India GTM for 30\+ new schools from the ground up, growing YouTube subscribers past 20K and organic traffic 25% within 180 days\. ● Ran 25\+ influencer collaborations and a pan\-India funfair activation across 30\+ schools, converting 20,000\+ parent engagements into 1,000\+ same\-day admissions, including 400\+ on\-spot conversions\.

Co\-Founder \- CMO at Warli Business Solution Pvt Ltd, Apr 2019 \- Aug 2022 · 3 yrs 5 mos, India, ● Built "Farmhand" from a generic dairy brand into a purpose\-led identity \("Born to Give"\) across a 33\-SKU portfolio — repackaging, website, and CSR narrative \(10,000\+ daily meals\) — measurably improving recall\. ● Launched the "RISE WPU" education brand from zero during lockdown: built localized digital funnels by geography and intent, ran 15\+ webinars \(5,000\+ attendees\), and managed paid campaigns at ₹325 CPC, generating 3,000\+ high\-intent leads and 1,500\+ admissions in 90 days\.

## Education

Executive Program in Digital Branding and Advertising, Marketing, MICA \| The School of Ideas

Master of Business Administration \- MBA, Marketing, Savitribai Phule Pune University

## Public links

- canva\.link: https://canva\.link/a745zdo2g07a9r3

[View the original profile](https://tal.club/meet/rattnabharati-upacharya)

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