Rashmi V Kakkayanavar
Marketing Operations Manager- Intuit
Bengaluru
9+ years of work experience
Aug 20259 mosApr 2026
● Strategy & Operating Rhythm: Drove the day-to-day execution and administration of pricing and promotions, ensuring strict audit compliance and alignment with commerce system SOPs.
● Strategic Problem Solving: Partnered with cross-functional stakeholders (Engineering, PM, UX) to consult on strategy, understand objectives, and develop optimized paths for desired outcomes.
● Data-Driven Insights: Analyzed and translated complex datasets to garner meaningful insights, shaping sound business proposals and strategic decisions.
● Change Management & Scale: Identified barriers to scale and repeatability, recommending systemic process improvements and seeking automation opportunities through AI-powered solutions.
● End-to-End Program Management: Managed programs by understanding the full customer experience—from advertising to in-product touchpoints—facilitating rigorous quality control and troubleshooting.
● Risk Mitigation: Proactively identified root causes and determined decisive courses of action while balancing speed and agility during peak tax seasonalities.
Jun 202311 mosApr 2024
Bengaluru, Karnataka, India
Spearheaded 2 important projects ‘SmartSpeaker’ and ‘QR Collaterals’
1.SmartSpeaker
- Led and strategised the implementation of a new product 'Smart Speaker' , which garnered widespread adoption and became the fastest adopted device among offline merchants in India
- Established a seamless supply chain process and automated the same, right from the import of the product in India to its distribution to the vendors across 19000 Pincodes
- Created a PMF post an exhaustive study encompassing quality, features, pricing which facilitated a rapid adoption of SmartSpeaker
- Developed innovative marketing strategies that increased market penetration
- Implemented Salesforce and Warehouse Management System (WMS) for day to day operations
2.QR Collaterals
QR collaterals has been one of the significant offline channel to increase PhonePe’s penetration in the market
- End-to-end ownership of QR production,stock availability, deployment, performance, and field sales training
- Established a strong supply chain process for Merchant Kits
- Collaborated with cross-functional teams, including Product & Analytics, to automate QR deployment dashboards and reports
- Reviewed and analysed market trends, supplier performance, and industry developments to identify potential risks and opportunities.
- Identified key vendor needs & barriers, adapted PhonePe solutions and delivered a playbook for PAN-India adoption in KAM (Regional, National, OMC)
Oct 20176 yrs 7 mosApr 2024
● Strategic Initiative Leadership: Led and strategized the end-to-end implementation of 'Smart Speaker,' the fastest-adopted device among Indian offline merchants, deploying 40 Lac units in 8 months.
● Operating Rhythm & Performance: Established and automated supply chain processes across 19,000 Pincodes, securing notable market share and surpassing long-term competitors.
● Executive Communication & Branding: Strategized discreet vernacular recordings featuring regional celebrities to gain a competitive edge and build a localized brand narrative.
● Data-Driven Rigor: Developed app-based inventory tracking with Product teams, reducing annual pilferage costs by INR 3 Cr and optimizing stock availability by ~20%.
● Stakeholder Influence: Negotiated high-stakes contracts with carriers and suppliers, achieving a 25% reduction in transportation costs and 20% reduction in production costs.
● Tech Innovation & Scale: Implemented Salesforce and WMS to optimize inventory control, resulting in a 100% decrease in stock discrepancies and an 80% reduction in lead times.
Oct 20175 yrs 9 mosJun 2023
Bengaluru, Karnataka, India
- Advertising:
i. Started as an early member in ad operations, as in-charge for Ads & offer go-live
ii. Developed ad build process, with strategies & possibilities of an ad creation
iii. Working with technical, product team on different offer building, briefing creative team to create offer T&C page & call out on app
- Planned, streamlined & automated process with tools.
- Evaluated performance and metrics, generating reports of findings to help management with making key decisions
- Developed documents and reports related to programs and operations
May 20161 yr 2 mosJun 2017
Bengaluru, Karnataka, India
NestAway is one of India's largest Co-Living platforms providing apartments on rent.
It operates on a shared economy model, where it manages properties and rents out individual rooms or entire apartments to tenants.
1.Responsible for Business Development
- Led the South and East Zones of Bangalore, and was responsible for the P&L
- Devised and executed strategic zonal business plans to onboard supply in alignment with company targets, driving increased market penetration.
- Managed both digital and offline marketing initiatives.
- Conducted cohort analyses of owners and tenants, refining strategies to bolster organic business growth.
- Negotiated contracts with owners and vendors to secure favorable terms for the company.
2. Optimising Business Operations
- Developed a comprehensive playbook for the team, meticulously outlining and refining processes to boost efficiency.
- Implemented strategies and processes to optimize property management, minimizing property churn and elevating Net Promoter Scores (NPS).
- Deployed CRM systems and eliminated redundant processes.
- Oversaw vendor management for property operations.
- Conducted regular audits and quality checks.
- Collaborated with cross-functional teams including operations, finance, legal, and marketing to ensure seamless business operations.
May 20161 yr 2 mosJun 2017
● Strategic Planning: Onboarded 580+ homes based on micro-locality demand research, achieving a balanced equilibrium between supply and demand.
● Process Engineering: Created the "Property Score" tool, standardizing onboarding and reducing lead time by 40% (from 10 days to 6 days).
● Operational Impact: Managed SKU and maintenance standards to decrease churn rate from 55% to 28% and increased occupancy from 44% to 75%.
Jun 20151 yr 8 mos2017
Bengaluru, Karnataka, India
LocalOye is a technology platform that facilitates the discovery and booking of local services. It served as a marketplace connecting users with various service providers such as plumbers, electricians, tutors, home cleaners, and more.
As an early member in the company, was responsible to onboard service providers across categories and ensuring their quality of services to the customers
- Launched Operations for the new region - Delhi-NCR
- Responsible for onboarding suitable service providers across different categories
- Developed onboarding process through extensive engagement with vendors in various categories, comprehending category intricacies, and establishing corresponding onboarding metrics
- Accountable for establishing defined SKU for service providers across multiple categories and implementing competitive pricing strategies
- Formulated standard service kits for partners to ensure uniform service quality for customers
- Provided partners with feedback on their NPS and addressed any grievances
- Conducted regular audits and inspections
- Negotiated contracts with vendors to secure advantageous terms for the company
Jan 20141 yr 3 mosMar 2015
Bengaluru, Karnataka, India
UrbanPro is an online marketplace that connects students with tutors, trainers, and educational institutions.
Product Development
- Engaged with customers to gather feedback on platform performance
- Worked closely with design, technology, and category teams to improve user experience
Key Account Manager
- Responsible for key accounts that contributed significantly to company’s revenue
- Conducted regular checks and audits to maintain platform credibility
- Introduced new courses based on customer demand analysis
- Devised strategies to maximize wallet share from key accounts
Rashmi’s AI Stack
Education
Bachelor of Engineering, Computational Science
SDM COLLEGE OF ENGINEERING AND TECHNOLOGY DHARWAD
20094 yrs2013
XII, PHYSICAL SCIENCES
Chetan PU Science College , Hubli
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