Headline

Senior Business Analyst | Product Owner | Commercial AI & Digital Transformation | CRM | Salesforce | Agentforce

About

I’m a Senior Salesforce Business Analyst and Product Owner with 7 years of experience working at the intersection of business, product, technology and data. My work typically starts with a business problem : understanding what users are trying to achieve, where the current process breaks down, and what outcome the business is looking for. I then work with Product, Architecture, Engineering and business stakeholders to turn that problem into practical Salesforce and digital product capabilities. I’ve worked across Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, Life Sciences Cloud and Agentforce, with experience across CRM transformation, customer engagement, AI-enabled workflows, data-driven decision making and product adoption. In my current role, I work on a global Life Sciences product ecosystem, supporting use cases around field engagement, Next Best Engagement, Customer 360 and AI-enabled capabilities. I also analyze product adoption across 30+ international markets and use production data, stakeholder feedback and country-level usage patterns to identify gaps and prioritize improvements. Previously, as a Product Owner, I worked on a Salesforce Professional Services pre-sales platform that helped Account Executives and Managers move from opportunity assessment and guided scoping through estimation, resource planning and SOW preparation. I also led discovery for AI use cases such as Services Seller Agent, historical opportunity analysis and estimate-accuracy capabilities. I enjoy working on problems where the answer isn't obvious — bringing structure to ambiguity, connecting business needs with technology, managing dependencies across teams, and making sure a product continues to improve after it goes live. My experience spans: • Product discovery and business analysis • Salesforce solution definition and CRM transformation • Product roadmap and backlog prioritization • PI Planning, capacity planning and SAFe Agile delivery • Data Cloud, Customer 360 and AI/Agentforce use cases • UAT, release management and production validation • Product adoption and outcome analysis across global markets I’m particularly interested in Senior Salesforce Business Analyst, Product Owner and Salesforce Product roles where I can combine business analysis, product thinking, Salesforce expertise and AI to build products that create measurable business value.

Location

Greater Bengaluru Area

AI stack

claude

cursor

openai

Work experience

Senior Business Analyst- Next Best Engagement, Omnichannel Orchestration , GTM, Change Enablement at Takeda, Feb 2026 - Present · 7 mos, Bengaluru, Karnataka, India, • Partner with global business stakeholders across Commercial and Medical Engagement functions to drive Salesforce-powered digital transformation initiatives. • Lead discovery workshops, stakeholder interviews, current-state assessments, and business process analysis to identify opportunities for platform optimization and value realization. • Collaborate with business leaders, architects, product managers, and engineering teams to define strategic roadmaps across Data Cloud, Marketing Cloud, Life Sciences Cloud, AI, and Agentforce initiatives. • Support the evolution of Takeda's Customer 360 strategy by enabling unified customer profiles and actionable insights through Salesforce Data Cloud. • Drive adoption of AI-powered capabilities, including predictive insights, intelligent segmentation, and Agentforce use cases to improve user productivity and customer engagement. • Partner with commercial and marketing teams to design personalized engagement journeys leveraging Marketing Cloud and Data Cloud audiences. • Facilitate executive stakeholder discussions focused on business outcomes, adoption metrics, process optimization, and future-state capabilities. • Define success metrics and business KPIs to measure platform effectiveness, user adoption, and value realization. • Work closely with global teams to align Salesforce capabilities with business priorities while ensuring compliance with pharmaceutical industry standards and governance requirements.

Business Analyst at dentsu, Sep 2025 - Feb 2026 · 6 mos, Bengaluru, Karnataka, India, As Business Analyst for the Salesforce platform at Dentsu, I partner with the Product Managers, architects, and business leaders to shape the product vision and strategy across Sales and Marketing. I drive backlog prioritization with a value-first approach, leading discovery workshops, competitive analysis, and integration initiatives with Marketo, MSI, Altify, and Loopio. Working closely with cross-functional scrum teams, I enable data-driven decision-making through dashboards, pipeline insights, and customer adoption metrics. My focus is on maximizing business impact, improving GTM efficiency, and exploring AI-driven automation and personalization opportunities to scale Salesforce capabilities for the organization.

Digital Solution Senior Consultant at NTT DATA, Aug 2023 - Sep 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, Lead the end-to-end product lifecycle for multiple AI-driven Salesforce solutions aligned with enterprise goals. Define product vision, roadmap, and feature prioritization in collaboration with business and tech stakeholders. Lead a cross-functional Agile team (6 developers, 4 QA, 1 UX, 1 Architect) through all sprint ceremonies. Deliver Salesforce-Okta integrations, AI-powered risk prediction, and scalable Salesforce data models. Ensure on-time releases with continuous stakeholder feedback and sprint velocity of 95%+. Develop effective stakeholder relationships to ensure collaboration in the project planning and design phases, and throughout the lifecycle. Establish ongoing engagement and information flow to manage expectations. Analyze business requirements and align to strategic objectives to ensure optimum solutions against the timeframes. Evaluate end to end requirements, including business process and solution options and validate with stakeholders. Translate business requirements into a customer specific system solution. Document system test cases, customer specific system SOP's and EDI data field mapping preparation in collaboration with the integration and product team. Support solution implementation tasks: testing (SIT), key user training, and system process mapping as required by the project. Provide input and develop requirements and identify IT and operational dependencies and assumptions comprehensively. Identify potential risks, issues, gaps, and dependencies in the development of solutions. Create functional requirement document on how to address them. Work with service delivery team for effective transition of post go-live support activities. Support Post Implementation Reviews, improvement, standardization and quality assurance for business analysis artefacts and deliverables. Help to develop and manage the appropriate tools, processes, and templates, and create a center of excellence for best practice in IT Business Analysis.

Product Analyst at ByteDance, Jun 2019 - Jun 2023 · 4 yrs 1 mo, Bengaluru, Karnataka, India, Analyzed business needs and collaborated with Product Owners to prioritize Salesforce features and enhancements. Created scalable user stories and acceptance criteria for Service and Sales Cloud. Supported migrations and integrations across education and real estate domains. Conducted workshops, UAT planning, and drove adoption through stakeholder alignment and continuous iteration.

Education

Bachelor of Technology - BTech, rajasthan technical university

Senior Secondary, PCM, Central Board of Secondary Education