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Rasheed Ahamed

Maximum Effort @ Aftershoot

India

9+ years of work experience

Aftershoot
Nov 20233 yrs 1 moPresent

Hybrid

Grain
Dec 202211 mosOct 2023

- Scaled the user base to 100,000+. - Supported a product-led sales strategy, achieving a 7-figure+ annual recurring revenue (ARR). - Drove organic growth marketing initiatives, consistently acquiring hundreds of net new customers every month. Notable customers include companies like Slack, Zapier, Webflow, and many more.
Grain
Apr 20211 yr 8 mosNov 2022

- Launched Grain 2.0 in the market and built a user base of 50,000 (team effort). - Established and scaled multiple content marketing initiatives to acquire new users and retain existing ones, improving net dollar retention rate. - Led co-marketing initiatives with companies like Zapier, ClickUp, and more. - Accelerated Grain's product-led growth model through customer stories, product-led content, and monthly launches.
Automatad
Feb 20183 yrs 6 mosJul 2021

Bangalore, India

- 2nd marketing hire. - Recruited, onboarded, and trained a team of 7 members. - Developed and executed marketing strategies, exceeding top-of-the-funnel goals (120% of projections). - Established a highly effective content marketing engine, generating hundreds of high-intent leads per month without paid ads. - Conceptualized, launched, and scaled newsletters to a subscriber base of 25,000+. - Scaled the revenue to $5M+ (team effort). - Produced key marketing collaterals and sales-enablement content, supporting the closure of 5-figure deals by the sales team. - Successfully led organic PR campaigns, boosting brand visibility by 30% and securing positive media coverage in 15 outlets. - Published over 10 data-backed research articles, expanding brand awareness to an audience of over 100,000.
Tandem NZ Limited
Aug 20176 mosJan 2018

Bengaluru, Karnataka, India

- Created best practices and workflows to help the organic growth team exceed clients' expectations. - Led marketing initiatives for the clientele. - Worked closely with the performance marketing team to increase ROI by 30%.
Nov 20169 mosJul 2017

Bangalore, India

Hiring Equations is an online education platform that helped new graduates to network, learn, and acquire the knowledge and skills to land their dream job. - Ideated and defined MVP based on market and user research - Worked closely with engineers to develop and successfully launch the product. - Acquired over 10,000 users to the platform.

Education

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Growth Marketing

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202310 yrs2033
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Growth Series, Marketing

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20232023

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Headline

Maximum Effort @ Aftershoot

About

Failed entrepreneur turned marketer. I love getting things out the door, exceeding targets, and building strong teams. Right now, I’m focused on all things marketing and growth at Aftershoot.

Location

India

Work experience

Marketing at Aftershoot, Nov 2023 - Present · 3 yrs 1 mo, Hybrid

Senior Growth Marketing Manager at Grain, Dec 2022 - Oct 2023 · 11 mos, - Scaled the user base to 100,000+. - Supported a product-led sales strategy, achieving a 7-figure+ annual recurring revenue (ARR). - Drove organic growth marketing initiatives, consistently acquiring hundreds of net new customers every month. Notable customers include companies like Slack, Zapier, Webflow, and many more.

Growth Marketing Manager at Grain, Apr 2021 - Nov 2022 · 1 yr 8 mos, - Launched Grain 2.0 in the market and built a user base of 50,000 (team effort). - Established and scaled multiple content marketing initiatives to acquire new users and retain existing ones, improving net dollar retention rate. - Led co-marketing initiatives with companies like Zapier, ClickUp, and more. - Accelerated Grain's product-led growth model through customer stories, product-led content, and monthly launches.

Growth Lead at Automatad, Feb 2018 - Jul 2021 · 3 yrs 6 mos, Bangalore, India, - 2nd marketing hire. - Recruited, onboarded, and trained a team of 7 members. - Developed and executed marketing strategies, exceeding top-of-the-funnel goals (120% of projections). - Established a highly effective content marketing engine, generating hundreds of high-intent leads per month without paid ads. - Conceptualized, launched, and scaled newsletters to a subscriber base of 25,000+. - Scaled the revenue to $5M+ (team effort). - Produced key marketing collaterals and sales-enablement content, supporting the closure of 5-figure deals by the sales team. - Successfully led organic PR campaigns, boosting brand visibility by 30% and securing positive media coverage in 15 outlets. - Published over 10 data-backed research articles, expanding brand awareness to an audience of over 100,000.

Organic Growth at Tandem NZ Limited, Aug 2017 - Jan 2018 · 6 mos, Bengaluru, Karnataka, India, - Created best practices and workflows to help the organic growth team exceed clients' expectations. - Led marketing initiatives for the clientele. - Worked closely with the performance marketing team to increase ROI by 30%.

Co-Founder at Hiring Equations, Nov 2016 - Jul 2017 · 9 mos, Bangalore, India, Hiring Equations is an online education platform that helped new graduates to network, learn, and acquire the knowledge and skills to land their dream job. - Ideated and defined MVP based on market and user research - Worked closely with engineers to develop and successfully launch the product. - Acquired over 10,000 users to the platform.

Education

Growth Marketing, Reforge

Growth Series, Marketing, Reforge