ranveer shamal
Product and analytics enthusiast
Bengaluru
5+ years of work experience
Jul 20242 yrs 2 mosPresent
Bengaluru, Karnataka, India
Jan 20221 yr 9 mosSep 2023
Banglore
Inmobi – 1Weather
o Assumed full ownership of product release analytics to assess the performance of deployed features.
o Developed and managed daily and monthly health metric tracking systems to monitor critical KPIs.
o Created Power BI dashboards catering to diverse teams, including customer acquisition and product, for comprehensive metric analysis.
o Conducted thorough testing during every sprint to identify and report bugs, offering suggestions for enhancing app functionality.
o Executed end-to-end implementation of event tracking for app usage analysis.
o Performed ongoing qualitative analysis and competitive app research to stay attuned to market trends.
Inmobi – Inmobi Commerce Cloud
o Researched, compiled a document, and made live the feature of close captions (CC) on our video ads.
o Defined impressions and clicks for ad sales attribution, created a comprehensive document around it and saw through the execution and implementation of the feature.
o Created UI designs for targeted ROAS field for our autonomous campaign.
o Gave a list of error messages to show in the UI wherever required.
o Did regular rounds of testing every sprint of all the features developed and reported the bugs and suggested changes to improve the functionality of the platform.
o Started a bi-weekly newsletter covering all the major milestones achieved during the week, along with a video demo of the platform showcasing all the features.
o Co-ordinated with the Ad operations team in delivering the necessary and required assets to build templates for product demos.
o Made Look-books that the Sales team used in their pitches to showcase different placements of ads on the retailer’s platform.
o Worked in cohorts with the engineering team in developing the reporting tool ‘Clarity’. Using which brands can generate reports for their ad campaigns and check different performance metrics.
May 20213 mosJul 2021
Ahmedabad, Gujarat, India
Jan 20212 mosFeb 2021
Ahmedabad, Gujarat, India
Aug 20191 yr 1 moAug 2020
Goa, India
ranveer’s AI Stack
Education
Bachelor of Technology - BTech, Mechanical Engineering
Birla Institute of Technology and Science, Pilani - Goa Campus
20184 yrs2022
Delhi Public School - Bopal, Ahmedabad
20085 yrs2013
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