Ranit Das
Independent Product Designer. Ex Growth Product Designer-Pratilipi, Goodflow
Bengaluru
5+ years of work experience
Jul 20251 y 2 moPresent
Remote
Working as an embedded designer with early-stage tech startups.
- A fintech saas
- Ai agent first GTM saas
- Community engagement consumer app for merchants
& some...
Oct 20212 y 7 moMay 2024
Bengaluru
Worked as a Product Designer in the Android, iOS, and Design System teams.
Android:
Growth: Increased daily active users (DAU) from 600,000+ to 1 million+, boosted daily sign-ups by 3.1% via a deep link-based onboarding, and enhanced D1 retention from 32.6% to 34.5% and D7 retention from 21% to 25%.
Monetization: Introduced a new payment method leading to a 9% month-over-month MRR contribution, and implemented ad integrations contributing to 6% MRR month-over-month.
Writer UX: Developed a writing challenge to encourage content creation and ideated a data-driven content performance tool for writers.
Other: Improved content reporting with a 40% reduction in query resolution time and a 55% decrease in query abandonment.
iOS:
Growth: Achieved 'App of the Day' feature and grew organic DAU from 1,000 to 31,000, with a redesigned reading experience that increased average reading time by 9% for non-premium users and 13% for premium users.
Monetization: Designed the entire monetization experience, resulting in 33.4% of DAU converting to Active Premium Users.
Design System:
Leadership: Led the design of Pratilipi's first scalable, multilingual design system for over 26 million users across Android, iOS, and Web platforms, leading to a 30% reduction in design time and 22% in development time.
Process Ownership: Owned the design system's process and execution for over 40 Figma components, managed the component release program, and maintained the component backlog.
Nov 20191 yrOct 2020
Kolkata Area, India
*Goodflow*
Redesigned Goodflow’s Onboarding flow, a B2B SaaS process management platform (in-house), increasing sign-up rate by 3x
Designed a new Dashboard experience, increasing engagement by 16%
Designed V1 of ‘Data Visualisation Creator Studio on Ant Library framework
*Client works*
Constructed a food ordering mobile-based application for ITC Royal Bengal (Hospitality-Tech)
Crafted new websites & landing pages for ICA, ScientistPage (Ed-Tech)
Ideated web app for Finomial, a portfolio analysis tool for seasoned investors (Fin-Tech)
Jun 20193 mosAug 2019
Kolkata, West Bengal, India
* Redesigned Web App for a real estate marketplace named Somani Realtors
* Increased revenue by 3.7x, Increased NPS score by 15%
Ranit’s AI Stack
Education
Bachelor of Journalism and Mass Communication, Journalism
University of Calcutta
20144 yrs2018
Design and Applied Arts
Academy of Fine Arts (Kolkata)
20181 yr2019
Join Ranit and 10k+ other professionals on
Tal is the app where bosses meet engineers & builders directly, without middlemen
Download Tal Boss