Ramprasad P S profile photo 1 on Tal

Ramprasad P S

AI Driven Performance Marketing Specialist | Google Ads | Google Analytics | Google Tag Manager | AI Agent Builder for Marketing | SEO, SEM, PPC | Meta Ads Expert

Chennai

10+ years of work experience

Cognizant
Aug 20251 yr 4 mosPresent

Chennai

· Managing Google ads, Bing ads, LinkedIn ads, ChatGPT ads, and Meta ads lead generation and conversion campaigns for insurance products, FMCG products, and SAAS products, optimizing towards cost per acquisition and lead quality targets. · Achieved 7X ROAS for D2C FMCG business on monthly spend of 70 lakhs and 5X ROAS for SAAS and insurance business on monthly spend of 90 lakhs. · Designed a multi-agent AI system using Claude that automates audience research, ad copywriting, and campaign strategy and improved the revenue generated by 30% · Built GA4 Explorations with custom event modelling to identify funnel drop-offs, leading to a 28% reduction in drop-off between lead form submission and sales conversion. Also designed GA4 funnel explorations (view → add to cart → checkout → purchase) and reduced drop-off by 21%. · Created cart-abandoner and high-intent custom audience segments from GA4 behavioral data, lifting remarketing conversion 40% and cutting CPA 22%.
CADD Centre Training Services Pvt Ltd.
Aug 20241 yr 1 moAug 2025

Chennai

· Managed 20 lakhs per month in ad spend across Google Ads, Meta Ads, LinkedIn Ads, and Spotify Ads for B2B and B2C segments, consistently maintaining CPL within target thresholds across edtech verticals. · Reduced CPA by 18% by restructuring Google search campaigns into tightly themed ad groups with tightly matched keywords and ad copy, improving quality score and lowering CPC. · Configured enhanced conversions in Google Ads and conversions API (CAPI) in Meta via GTM, improving lead signal accuracy and lifting lead quality by 30% within 60 days of implementation. · Set up end-to-end conversion tracking across Google, Meta, and LinkedIn using GTM, ensuring clean attribution data for campaign optimization decisions.
Jul 20231 yr 2 mosAug 2024

Chennai

Launched Google ads App campaigns to drive app installations and subcribe premium service. Created the complete ad copies including headlines, description, and ad creatives. Integrated Google Analytics with Google ads to Monitor key KPI to improve conversions. Achieved 1.12K app installations in last one month.
Own Business
Sep 20191 yr 9 mosMay 2021

Listed a homemade cosmetic product in Flipkart. Optimized product images and product description using keywords. Increased sales of month on month by 20%. Monitored the conversions to understand the right target audience during campaigns in Flipkart.
SPi Global
Dec 20158 yrs 4 mosMar 2024

Greater Chennai Area

· Managed team members, conducted daily meetings, clarification sessions and delivered client reports. · Designed multiple-choice academic question. · Increased client satisfaction rating by 20%

Ramprasad’s AI Stack

claude
claude
gemini
gemini
meta
meta
Fireworks AI
Fireworks AI
Make
Make
Zapier
Zapier

Education

Shanmugha Arts, Science, Technology and Research Academy

Master's degree, Chemistry

Shanmugha Arts, Science, Technology and Research Academy

20132 yrs2015
Niit

Diploma of Education, Digital Marketing

Niit

20232023

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Headline

AI Driven Performance Marketing Specialist | Google Ads | Google Analytics | Google Tag Manager | AI Agent Builder for Marketing | SEO, SEM, PPC | Meta Ads Expert

About

A digital marketer with a deep passion for helping businesses to grow rapidly in the digital world. I have been working as performance marketer to generate quality leads using Google ads, Meta ads, and LinkedIn Ads to grow business 10X ROAS I have successfully delivered growth across insurance, SAAS Product Customer Data Platform, Real Estate, EdTech, and Healthcare industries, consistently achieving the client needs. I focus on turning marketing budgets into measurable revenue, high-quality leads, and long-term business impact.

Location

Chennai

AI stack

claude

gemini

meta

Fireworks AI

Make

Zapier

Work experience

Senior Performance Marketing Specialist at Cognizant, Aug 2025 - Present · 1 yr 4 mos, Chennai, · Managing Google ads, Bing ads, LinkedIn ads, ChatGPT ads, and Meta ads lead generation and conversion campaigns for insurance products, FMCG products, and SAAS products, optimizing towards cost per acquisition and lead quality targets. · Achieved 7X ROAS for D2C FMCG business on monthly spend of 70 lakhs and 5X ROAS for SAAS and insurance business on monthly spend of 90 lakhs. · Designed a multi-agent AI system using Claude that automates audience research, ad copywriting, and campaign strategy and improved the revenue generated by 30% · Built GA4 Explorations with custom event modelling to identify funnel drop-offs, leading to a 28% reduction in drop-off between lead form submission and sales conversion. Also designed GA4 funnel explorations (view → add to cart → checkout → purchase) and reduced drop-off by 21%. · Created cart-abandoner and high-intent custom audience segments from GA4 behavioral data, lifting remarketing conversion 40% and cutting CPA 22%.

Performance Marketing Specialist at CADD Centre Training Services Pvt Ltd., Aug 2024 - Aug 2025 · 1 yr 1 mo, Chennai, · Managed 20 lakhs per month in ad spend across Google Ads, Meta Ads, LinkedIn Ads, and Spotify Ads for B2B and B2C segments, consistently maintaining CPL within target thresholds across edtech verticals. · Reduced CPA by 18% by restructuring Google search campaigns into tightly themed ad groups with tightly matched keywords and ad copy, improving quality score and lowering CPC. · Configured enhanced conversions in Google Ads and conversions API (CAPI) in Meta via GTM, improving lead signal accuracy and lifting lead quality by 30% within 60 days of implementation. · Set up end-to-end conversion tracking across Google, Meta, and LinkedIn using GTM, ensuring clean attribution data for campaign optimization decisions.

Digital Marketing Executive at Sure Academy, Jul 2023 - Aug 2024 · 1 yr 2 mos, Chennai, Launched Google ads App campaigns to drive app installations and subcribe premium service. Created the complete ad copies including headlines, description, and ad creatives. Integrated Google Analytics with Google ads to Monitor key KPI to improve conversions. Achieved 1.12K app installations in last one month.

E-commerce Seller at Own Business, Sep 2019 - May 2021 · 1 yr 9 mos, Listed a homemade cosmetic product in Flipkart. Optimized product images and product description using keywords. Increased sales of month on month by 20%. Monitored the conversions to understand the right target audience during campaigns in Flipkart.

Team Lead at SPi Global, Dec 2015 - Mar 2024 · 8 yrs 4 mos, Greater Chennai Area, · Managed team members, conducted daily meetings, clarification sessions and delivered client reports. · Designed multiple-choice academic question. · Increased client satisfaction rating by 20%

Education

Master's degree, Chemistry, Shanmugha Arts, Science, Technology and Research Academy

Diploma of Education, Digital Marketing, Niit