Headline

Product Marketing at PhonePe | Ex-Zoho

About

Developer turned marketer. Storyteller by choice (or maybe destiny). I didn’t choose marketing, marketing chose me. I bridge the worlds of product, sales, and marketing to craft stories that not only sell, but stick. From SEO tweaks to GTM plans, I love digging into market intelligence, shaping campaigns, and pushing bold ideas like ABM, influencer collaborations, and brand storytelling that actually move the needle. When I’m not tweaking positioning or dissecting competitor moves, you’ll find me running ultra trails, climbing rocks, or creating travel content. I’ve learned that endurance, curiosity, and creativity outdoors make us sharper marketers indoors. If you love good stories, bold marketing ideas, or just mountain views, we’ll get along just fine. Thanks for hearing my story🙂

Location

Bengaluru

AI stack

aistudio

claude code

codex

gemini

notion

openai

Work experience

Product Marketing Manager at PhonePe, Sep 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Product Marketer at Zoho, Feb 2022 - Sep 2025 · 3 yrs 8 mos, Chennai, Tamil Nadu, India, ● Spearheaded the Go-to-Market Strategy for ManageEngine Site24x7 and CloudSpend ● Develop SEO strategy for top of funnel product positioning. ● Create and execute marketing strategies that drive awareness, engagement, and product adoption through analysts engagement, product evangelism and event marketing. ● Build a thorough understanding of Site24x7’s customer use cases & value proposition. ● Ensure all product-related content addresses the product value in the language of the customers. This includes product videos, newsletters, PR, case studies, blog posts, and more. ● Created playbook for thought leadership content and converted technical concepts into datasheets, whitepapers, competitor battle cards, and blogs. ● Gather market intelligence to help the team develop a better product and sell more effectively. ● Solved the 0-1 growth problem through ICP research, demand generation and increased product awareness for CloudSpend. ● Repurposed 20+ webpages, led product positioning and messaging, curated persona libraries of all key target audiences of CloudSpend.

Marketing Specialist at Aspire Systems, Sep 2019 - Feb 2022 · 2 yrs 6 mos, Chennai, Tamil Nadu, India, ● Marketed IT infrastructure offering of Aspire Systems using channel marketing ● Market Collateral development for prospective clients in North America, Europe, and APAC region ● Involved in GTM strategy planning and restructuring of Aspire systems’ Cloud offering including the repurposing of the official website and other webpages ● SaaS writing for ServiceNow and its workflows ● Worked with Sales personnel, marketing partners and IT team to bring in more potential MQLs and SQLs ● Designing Content strategy with Marketing partners for different Service lines under IT infrastructure ● Ensuring best SEO practices are followed across organic and inorganic channels ● Thought leadership focus areas: SaaS, PaaS, IaaS, Cloud Migration and Cloud Re-engineering (AWS and Microsoft Azure) ● Understanding of Sales Funnel and metrics like Bounce rate, lead generation and response rate

Marketing Content Writer at Lumina Datamatics Limited, Jan 2018 - Sep 2019 · 1 yr 9 mos, Greater Chennai Area

Freelance Marketer at Freelance (Self employed), May 2013 - Dec 2017 · 4 yrs 8 mos, Remote, ● Implemented comprehensive digital marketing campaigns for B2B Managed Services Providers ● Created brown-labeled content for content marketing agencies that resonates with target audiences ● Optimized websites for search engines (SEO) to increase visibility and gave consultations related to top of the funnel SEO strategy ● Managed social media platforms to build brand awareness and drive engagement for small scale startups and worked as freelance social copywriter. Conducted market research and competitor analysis.

Education

Product Growth, GrowthX®

Bachelor of Science - BS, Computer science, AM Jain College, University of Madras