Headline

Senior Performance Marketing Specialist @ Sprinklr

About

A dedicated and results-driven Performance Marketing Specialist, boasting 5+years of comprehensive experience in spearheading digital campaigns, lead generation, and marketing funnel optimization. Demonstrated prowess in significantly amplifying MQLs, SQLs, pipeline growth, and web traffic, while adeptly managing marketing budgets. Skilled in deploying strategies across various digital platforms to boost ROI and achieve KPIs. Excel in high-pressure scenarios, eager to leverage my expertise in delivering impactful outcomes in line with corporate goals. I hold a Postgraduate Degree in Marketing/Marketing Management from ICFAI Business School, Bangalore, where I learned the strategic brand management process and published a paper on the same topic. I also have a Bachelor of Electronics and Communication Engineering degree from Anna University Chennai. I am passionate about learning new skills and technologies that can help me grow as a digital marketer and contribute to the organization's success.

Location

Bengaluru

AI stack

claude code

claude

perplexity

Work experience

Senior Performance Marketing Specialist at Sprinklr, Jan 2026 - Present · 10 mos, Bengaluru, Karnataka, India

Senior Digital Marketing Specialist at Darwinbox, Apr 2024 - Jul 2025 · 1 y 3 mo, Hyderabad, Telangana, India · Hybrid

Digital Marketing Specialist at Darwinbox, Nov 2022 - Apr 2024 · 1 yr 6 mos, Hyderabad, Telangana, India · Hybrid, ~ Handling SEM, and all paid marketing channel activities of the products under HRMS suite - Darwinbox. ~ Responsible for product promotional Search Engine Marketing (SEM) activities including Google ads, & Microsoft ads. ~ Managing region-specific, native ad campaigns in Google (Bahasa,Thai,arabic) ~ Handling event (webinar, seminar, etc.,) and content (whitepaper, reports, etc.,) promotional Social Media Marketing (SMM) activities including LinkedIn ads, Facebook ads, YouTube ads etc., ~ Identify 3rd party sites for promotional activities like listings, webcasts, newsletters, display campaigns etc and reaching out to market influencers. ~ Building customized dashboards for regular monitoring of traffic, leads, revenue & customer data for stakeholders.

Performance Marketer at Klenty, Nov 2021 - Nov 2022 · 1 yr 1 mo, Chennai, Tamil Nadu, India, Plan and execute paid B2B lead generation campaigns globally, including Search,Display, Re-marketing, Social (LinkedIn, Quora), and any other relevant channels. · Drive these campaigns and track ROI. · Measure and report performance of all paid media campaigns, and assess against goals (ROI and KPIs). · Create and manage new system/processes for automation of lead inflow. · Study, identify trends and insights, and optimize existing campaigns, spends, and performance based on these insights. · Strategize ways to improve and track website performance for your campaigns. · Brainstorm new and creative growth and optimization strategies for paid channels. · Collaborate and work closely with sales and other team members to successfully plan and execute various campaigns.

Digital Marketing Analyst at KloudOne (Hiring Cloud Engineering Talent!), Nov 2020 - Nov 2021 · 1 yr 1 mo, Chennai, Tamil Nadu, India, • Designed and Developed Accurate Metrics for Promotional Ad Campaigns to analyze the campaign's impact and performance. • Managed placement of Google Display ads Assisted In Media Buying. • Campaign set ups, Ownership and monitoring of campaign performance to provide proactive, strategic and tactical optimization recommendations. • Analyzed monthly reports and pro-actively presented the Dashboard data in team meetings with managers. • Part time Content Writer • We utilized Hubspot CRM daily for contact management, lead management, POC, Sales Process, and post-sales process

Education

Postgraduate Degree, Marketing/Marketing Management, General, ICFAI business school

Bachelor of Engineering - BE, ELECTRONICS AND COMMUNICATION ENGINEERING, Anna University Chennai