Headline

President, KoinBX | Angel Investor | Ex-CoinDCX, Tap Invest, Cox & Kings, AssetWorks, Cipla

About

I build businesses, categories, brands, teams and P&Ls by unlocking growth. I've done it for fifteen years across CoinDCX, Cox & Kings, Tap Invest, Cipla and others. Today I'm President at KoinBX, working closely with the founders to unlock growth at a seven-year-old bootstrapped, FIU-registered exchange — leading product, technology, engineering, strategy, marketing and business development. KoinBX spent those seven years building something genuinely durable: compliant through every cycle and every regulatory turn India has thrown at crypto. Durability is not growth. I was invited in to build the engine on top of it — clear ownership and decision rights, product and engineering and growth and compliance pulling toward one goal, a rethink of pricing and what earns a trader's loyalty, and a team working against a larger ambition than the one it had before. Before this Fifteen years across crypto, fintech, travel and FMCG, in roles from brand manager to President. I helped scale CoinDCX to 13 million users and into India's first crypto unicorn at $2.1B, growing the marketing function from one person to a 60+ team reporting directly to the founders, and building a category in a market that had no vocabulary for it. I led the relaunch of Cox & Kings — a 260-year-old travel brand — under new ownership, standing up the founding team across marketing, product and business operations while owning the P&L. As CMO at Tap Invest I helped drive 1.5× user growth and 1.8× transaction volume. At Cipla I ran the P&L for the Cipla Health portfolio, delivering against revenue and EBIT targets. And I started by building my own: Prarambhan, a brand practice serving 100+ clients across five cities and Amsterdam, alongside BigMyGig, where a 20-engineer team took an artist marketplace to 65,000 artists. Also Two years as a founder at AssetWorks AI, taking an AI-native investment intelligence platform from concept to production. I invest in and advise early-stage founders. Recognised along the way with a Grand Jury seat at the New York Festivals Advertising Awards 2021, a judging seat at e4m's Pitch 30 Under 30, and Marketing In Asia's Stellar CxO Award 2023. — Growth doesn't come from a better plan. It comes from a business organised to deliver one.

Location

Bengaluru

AI stack

codex

notebooklm

obsidian

opencode

perplexity

claudecode

Work experience

President at KoinBX, Dec 2025 - Present · 10 mos, Bengaluru, Karnataka, India, KoinBX has spent seven years doing the unglamorous version of this business: bootstrapped, FIU-registered, compliant through every cycle and every regulatory turn. That's a rare foundation. What it needed was a growth engine built on top of it. I was invited in to build one — a process-driven, sustainable growth model across product, technology, engineering, strategy, marketing and business development, reporting to the founders. What that has meant: – Restructuring for growth — clear ownership, decision rights, and how work moves between functions – Rebuilding the operating cadence — product, engineering, growth and compliance pulling toward one goal – Pricing and product strategy — how the exchange earns, and why a trader stays – Brand and positioning — trust, in a market where trust is the scarcest asset – Business development — partnerships that compound rather than spike – Team — reinvigorating people who were executing well against a smaller ambition This is the third time I've taken a full-function operating seat at a business at an inflection point — after Cox & Kings and Tap Invest. The pattern holds each time: strategy rarely fails because it was wrong. It fails at the handoff, in the drift between what leadership decided and where execution lands.

President at Cox & Kings, Aug 2024 - Jan 2025 · 6 mos, Leading Cox & Kings, one of the world's most iconic travel brands, under a new ownership. Spearheading brand strategy, marketing, P&L management, product development, and technology to redefine its market presence. - Built the founding team across key verticals, including marketing, product, and business operations. - Driving business strategy to expand market reach, enhance customer experience, and establish the brand as a leader in the travel industry. - Overseeing digital transformation and innovation to align with modern travel trends and customer expectations.

Founder at AssetWorks AI, Feb 2024 - Nov 2025 · 1 yr 10 mos, Building AssetWorks — a unified intelligence platform for modern investors. Leading product strategy and market development to transform how investors research and make decisions. Converting fragmented workflows into intelligent, adaptive systems that enhance decision-making quality. Focus areas: Strategic product development and AI architecture for investment intelligence Scalable technology systems that learn and adapt to user patterns Network effect development to create compound intelligence value Strategic ecosystem partnerships and market positioning Driving AssetWorks from initial concept through market validation to platform launch, while building a high-performance product and engineering organization.

Marketing Consultant at KoinBX, Feb 2024 - Jul 2024 · 6 mos, Remote

Advisor at Tap Invest, Feb 2024 - Mar 2024 · 2 mos, Remote

Chief Marketing Officer at Tap Invest, Mar 2023 - Feb 2024 · 1 yr, Bengaluru, Karnataka, India, As the Chief Marketing Officer at Leaf Round, I hold a crucial role in overseeing various verticals such as Brand, Marketing, Growth, Corporate Communications, and Investor Success. Reporting directly to the founders, my responsibilities extend beyond these core verticals, encompassing strategic decision-making, business development, product management, and ensuring overall people success within the organization. Since joining Leaf Round, my contributions have had a significant impact on the company's growth and success.

Education

MMS, Marketing/Marketing Management, General, Jamnalal Bajaj Institute of Management Studies (JBIMS)

Bachelor of Technology - BTech, Information Technology, Velammal Engineering College