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Ram Rathi

Growth Marketer | CRO, Lifecycle Marketing and Paid Acquisition | Ex - Blogvault (B2B Saas)

Bengaluru

6+ years of work experience

BlogVault
Dec 20241 yr 7 mosJun 2026

Bengaluru, Karnataka, India

Owned full-funnel growth across a five-product B2B SaaS portfolio reaching 600K+ users. • Drove ~65% YoY growth in activation-to-paid conversion • Increased purchase conversion by ~25% and doubled product adoption • Built lifecycle journeys with up to 80% opens and 25% CTR • Built an AI-enabled analytics system that cut analysis time by 50% • Represented BlogVault at WordCamp Malaysia and earned ownership of its WordCamp Europe strategy
Oct 20231 yr 3 mosDec 2024

Nagpur, Maharashtra, India

Built digital acquisition from scratch for an offline-first exhibitions business. • Drove ~20% revenue growth by expanding into Meta, CRM, partnerships and field activations • Reduced lead-generation costs by ~30% through paid media and budget optimisation • Built lead funnels, campaign tracking and agency partnerships • Launched three event IPs across EdTech and F&B
Matar Media
Feb 20239 mosOct 2023

Bengaluru, Karnataka, India

Shifted client pitches from production deliverables to business outcomes. • Drove ~₹40L through new business and account expansion • Increased pitch win rate to ~30%—a ~3× uplift • Acquired 5+ accounts through founder-led LinkedIn and referrals • Converted three marquee accounts into retainers • Improved campaign performance by ~25% through competitor and content-gap analysis
Ravan Productions
Mar 20203 yrsFeb 2023

Bengaluru, Karnataka, India

Turned college freelancing into a creative agency generating ₹50L+ in revenue. • Delivered 100+ campaigns with 60%+ repeat business • Built five productised service offerings, reducing turnaround time by ~15% • Commanded ~20% premium rates by expanding into campaign strategy and creative direction • Increased average project value by ~35% through competitor and content-gap analysis

Ram’s AI Stack

claude code
claude code
elevenlabs
elevenlabs
meta
meta
openai
openai
Figma Make
Figma Make
Zapier
Zapier

Education

Christ University, Bangalore

Bachelor of Business Administration, Marketing

Christ University, Bangalore

20183 yrs2021

Design and Visual Communications, General

Maya Academy of Advanced Cinematics (MAAC)

20192 yrs2021

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Headline

Growth Marketer | CRO, Lifecycle Marketing and Paid Acquisition | Ex - Blogvault (B2B Saas)

About

I’m at my best when growth is messy. Across my career, I’ve taken unclear growth problems and turned them into simpler journeys, measurable channels and better ways of working. That has meant building a ₹50L+ creative business, helping an offline-first company move into digital acquisition, redesigning how an agency pitched and won business, and improving activation-to-paid conversion by ~65% YoY for a B2B SaaS product. I work across customer journeys, data, messaging and execution—usually wherever growth is stuck or something important hasn’t been built yet. Give me a difficult problem with no obvious owner, and I’ll probably want to dig into it.

Location

Bengaluru

AI stack

claude code

elevenlabs

meta

openai

Figma Make

Zapier

Work experience

Growth Marketer at BlogVault, Dec 2024 - Jun 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, Owned full-funnel growth across a five-product B2B SaaS portfolio reaching 600K+ users. • Drove ~65% YoY growth in activation-to-paid conversion • Increased purchase conversion by ~25% and doubled product adoption • Built lifecycle journeys with up to 80% opens and 25% CTR • Built an AI-enabled analytics system that cut analysis time by 50% • Represented BlogVault at WordCamp Malaysia and earned ownership of its WordCamp Europe strategy

Growth & Digital Marketing Lead at Vaastuvision Events, Oct 2023 - Dec 2024 · 1 yr 3 mos, Nagpur, Maharashtra, India, Built digital acquisition from scratch for an offline-first exhibitions business. • Drove ~20% revenue growth by expanding into Meta, CRM, partnerships and field activations • Reduced lead-generation costs by ~30% through paid media and budget optimisation • Built lead funnels, campaign tracking and agency partnerships • Launched three event IPs across EdTech and F&B

Lead Solutions Strategist at Matar Media, Feb 2023 - Oct 2023 · 9 mos, Bengaluru, Karnataka, India, Shifted client pitches from production deliverables to business outcomes. • Drove ~₹40L through new business and account expansion • Increased pitch win rate to ~30%—a ~3× uplift • Acquired 5+ accounts through founder-led LinkedIn and referrals • Converted three marquee accounts into retainers • Improved campaign performance by ~25% through competitor and content-gap analysis

Founder at Ravan Productions, Mar 2020 - Feb 2023 · 3 yrs, Bengaluru, Karnataka, India, Turned college freelancing into a creative agency generating ₹50L+ in revenue. • Delivered 100+ campaigns with 60%+ repeat business • Built five productised service offerings, reducing turnaround time by ~15% • Commanded ~20% premium rates by expanding into campaign strategy and creative direction • Increased average project value by ~35% through competitor and content-gap analysis

Education

Bachelor of Business Administration, Marketing, Christ University, Bangalore

Design and Visual Communications, General, Maya Academy of Advanced Cinematics (MAAC)

Public links

behance.net: https://behance.net/iamravan