Headline

Marketing & Growth Leader | Brand, GTM & Revenue | Customer Experience

About

I am a marketing and growth leader with experience across premium consumer, mobility, and high-involvement purchase categories, focused on building end-to-end systems that convert demand into revenue at scale. Across brand launches, go-to-market programs, and on-ground scale-ups, I’ve consistently seen the same challenge: most organizations don’t struggle with awareness — they struggle with conversion discipline across the buyer journey. Interest is created, but momentum breaks down between consideration, experience, follow-up, and purchase. My work has focused on closing this gap by designing and leading conversion-led GTM systems that align marketing, sales, finance, and experience delivery. This includes funnel diagnostics, experience and test-drive journey design, sales enablement, follow-up rigor, and community-led demand compounding — executed with clear ownership and measurable outcomes. In recent engagements, I’ve partnered with leadership teams to diagnose conversion leakages, improve experience quality at key touchpoints, strengthen follow-up and financing discipline, and build social proof and community loops that sustain growth beyond campaigns. Previously at TVS Motor Company, I led premium motorcycle launches, experiential platforms, and one of the largest rider communities in the segment, contributing directly to revenue growth, brand equity, and repeat demand. I am currently open to senior marketing, growth, and GTM leadership roles, as well as build-and-scale mandates where brand strategy, conversion execution, and revenue ownership intersect.

Location

India

AI stack

meta

openai

ChatGPT

ChatGPT Images

Figma Make

Microsoft Copilot

Work experience

Consultant, Brand & Growth Strategy at MintSurvey (formerly Mukraj-Insights), Apr 2025 - Present · 1 yr 6 mos, Bangalore Urban, 📍 Helping brands unlock growth through strategy, consumer insights & conversion discipline Working with organizations, startups and growth-stage businesses across Brand Strategy, Business Strategy, Go-to-Market, Market Intelligence, Consumer Insights and Growth Marketing, with a focus on translating insights into measurable commercial outcomes. • Led market research, consumer insight and competitive intelligence initiatives to identify growth opportunities, customer needs and market-entry priorities. • Developed GTM, market-entry and customer acquisition strategies, including conversion frameworks to improve the lead → engagement → purchase journey. • Built customer segmentation, messaging frameworks, marketing dashboards and performance frameworks to improve decision-making, campaign effectiveness and commercial outcomes. • Supported brand positioning, product marketing, content strategy, community building and integrated marketing initiatives across automotive, mobility and consumer businesses. Impact: Enabled leadership teams to identify growth opportunities, funnel leak points and actionable interventions to improve customer acquisition, conversion and pipeline value.

Assistant Vice President - Marketing & Strategic Initiatives (Head of Brand) at Nibav Home Lifts, Mar 2024 - Apr 2025 · 1 yr 2 mos, Chennai, Led full-funnel brand and growth strategy across product launches, digital & performance marketing, eCommerce/D2C, CRM & lifecycle marketing, and demand generation, aligning brand positioning and customer acquisition with revenue outcomes. Oversaw brand communications, content and influencer initiatives, including the launch of the first premium TVC, strengthening brand awareness, engagement and market visibility. Built customer acquisition, CRM and marketing performance frameworks covering lead nurturing, conversion tracking, campaign ROI and customer journey optimization to improve decision-making and marketing effectiveness. Impact: Delivered +35% uplift in qualified leads, improved marketing ROI by 25%, and strengthened multi-market brand visibility and customer acquisition across key segments.

Assistant General Manager - Marketing & Brand Strategy at TVS Motor Company, Jul 2014 - Feb 2024 · 9 y 7 mo, Bangalore Urban, Led global experiential marketing, brand, community and GTM initiatives for premium motorcycle and lifestyle segments, integrating consumer insights, content, digital, influencer marketing and experiential platforms to drive brand affinity, customer acquisition and business growth. Key contributions: • Built and scaled MotoSoul, India's largest premium motorcycling community platform, creating a powerful ecosystem of riders, content, experiences and brand advocacy that strengthened engagement and loyalty. • Led GTM and integrated marketing for premium motorcycle launches, combining consumer insights, brand positioning, digital campaigns, content, influencer partnerships, experiential marketing and on-ground activations. • Developed customer journey and test-ride experience frameworks to improve customer engagement across pre-ride, test-ride and post-ride touchpoints. • Drove large-scale integrated campaigns across digital, social, content, experiential and offline channels, delivering ~10M monthly reach and strengthening brand and funnel momentum. • Leveraged consumer and rider insights to shape brand experiences, communication, community initiatives and customer engagement strategies. • Delivered ~25% sales growth in the first quarter post-launch for key initiatives through integrated GTM, experiential and customer engagement programs. • Managed multi-city teams and agency ecosystems across India, ensuring consistent brand experiences and execution across markets.

Project Director – Brand & Market Insights at Kantar TNS, Jan 2009 - Jun 2014 · 5 y 5 mo, Greater Delhi Area, Led high-impact market research and consulting engagements focused on improving dealer performance, product-market fit, and commercial decision-making for leading Indian brands. Key contributions: Designed and implemented dealer audit SOPs, enabling structured evaluation of dealer experience, compliance, and on-ground execution. Led product clinics and customer immersion studies to capture real-world usage, expectations, and buying triggers. Developed custom research instruments, conducted advanced data analysis, and translated insights into actionable GTM, pricing, and product strategies. Supported clients across marketing strategy, new product development, service improvement, and business development using evidence-led recommendations. Improved gross margins and brand profitability by identifying inefficiencies and opportunity gaps across the customer journey. Delivered multiple end-to-end research and consulting projects with strong stakeholder alignment and decision impact. This role built my foundation in funnel analysis, customer decision psychology, dealer effectiveness, and conversion drivers — capabilities I now apply directly while helping EV and mobility brands improve test-ride and purchase conversions.

Senior Consultant at GENPACT, Aug 2006 - Dec 2008 · 2 y 4 mo, Bangalore, Led the data analytics for CPG clients like Kraft foods and Saralee

Education

MBA, Marketing, Viswa Bharati University

Bachelor of Science, Computational Science, University of Madras