About
I turn search visibility into pipeline After half a decade in SEO, I've learned one thing: rankings are a byproduct, not the goal. The goal is organic growth that keeps driving traffic and revenue long after the initial work is done. As a Search Strategist and SEO professional, I've partnered with leading brands across B2B SaaS, Telecom, BFSI, Travel and Media driving measurable organic growth in some of the most competitive digital landscapes globally. Here's what I bring to the table: 🔷 Strategic SEO Planning: Building end-to-end SEO roadmaps that improve search visibility, drive qualified traffic, and move the rankings needle sustainably 🔷 AEO & GEO: Optimising content to appear in AI-generated answers across ChatGPT, Perplexity, and Google's AI Overviews because the next wave of search doesn't always look like a search results page 🔷 Revenue Attribution: I connect SEO work to business outcomes, not just impressions and clicks. If the traffic isn't converting, the strategy gets revised until it does. 🔷 High-Impact Campaign Execution: Designing targeted SEO programs aligned to business KPIs, not just vanity metrics 🔷 Content Optimization: Crafting and refining content strategies that improve CTR, dwell time, and audience engagement 🔷 Data-Driven Decision Making: Translating complex analytics into clear, actionable insights using tools like Google Search Console, SEMrush, and Ahrefs 🔷 Technical & On-Page SEO: From schema implementation to Core Web Vitals, I speak both strategy and execution What drives me? The intersection of data and creativity. SEO sits right there and I genuinely love that no two days, industries, or challenges look the same. Whether it's cracking a new vertical or outranking a category leader, I'm most energised when the problem is hard. I hold an 🎓 MBA from the University of Mysore and have built my career at one of India's largest performance marketing agencies where scale, speed, and accountability are non-negotiable. 🤝 Let's connect if you are: ➤ Looking for a strategic SEO partner for your brand ➤ Interested in discussing organic growth, content strategy, or digital visibility DM me here or reach out at 📩 rakshithmootera8@gmail.com
Work experience
SEO Lead at Mindtickle, Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India
Business Manager at Performics India, Jul 2025 - Jan 2026 · 7 mos, Led a team of 6 including SEO associates & analysts, managing end-to-end deliverables and strategy planning in SEO for Telecom, B2B, Travel, Ed-Tech & BSFI clients. Drove comprehensive SEO initiatives covering technical, on-page, and off-page strategies, while spearheading App Store Optimization (ASO) for popupar Apps. Additionally, planned and implemented advanced SEO approaches such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) targeted strategies to enhance visibility, search performance, and customer acquisition across digital channels.
Associate at Performics India, Nov 2023 - Jun 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India, Publicis Groupe
Sr Analyst at The Good Glamm Group, Feb 2023 - Nov 2023 · 10 mos, Mumbai, Maharashtra, India, Worked with in-house brands like: MyGlamm, MissMalini Entertainment, POPxo, ScoopWhoop
Analyst at SignDesk, Feb 2021 - Jan 2023 · 2 yrs, Bengaluru, Karnataka, India
Relationship Executive at NoBroker.com, Nov 2020 - Jan 2021 · 3 mos, Bengaluru, Karnataka, India
