Headline

Product Marketing Consultant | Ex-IBM | Ex-Zenoti| SDA Bocconi

About

I’ve spent over 12 years working as a product marketer across early-stage startups, fast-growing mid-size companies, and large organizations. I have built teams, led launches, and shaped how products show up in the market. Over the years, I’ve noticed something consistent. Very few people truly understand the role product marketing plays in driving business growth. When it is done well, it creates clarity about who the product is for, the value it delivers, and why it wins. When it is not, even strong products struggle to stand out. I have built product marketing functions from scratch and helped companies sharpen their market focus, articulate buyer value, and create narratives that drive real differentiation and long-term moat. Along the way, I saw a clear gap. Not in PMM talent, but in the environments PMMs operate in. Too often, their impact is limited by process, politics, and structure rather than expertise. That gap is what led me to start Kyndrev. Kyndrev is a product marketing agency built to deliver impact without the friction of internal systems and constraints. We plug in as experts, focus on outcomes, and do the work that actually needs to be done, not just what is easiest to approve. Our role is simple. We bring senior product marketing expertise to help launch and position products that win. We have done this repeatedly over the years, and that experience gives us the pace, judgment, and depth that startups and scale-ups need, without the long ramp-up time of building in-house teams.

Location

Bengaluru

AI stack

claude code

claude

openai

ChatGPT

Granola

Work experience

Founder at Kyndrev, Aug 2025 - Present · 1 yr 4 mos, Rakhi started Kyndrev with a clear intention: To bring clarity, confidence, and strategic depth back to product marketing. At Kyndrev, we help PMMs find work that energizes and inspires them — work that taps into their strategic potential, not just their executional speed. At the same time, we enable companies to unlock the full power of product marketing — with clarity, not confusion. No more guesswork. No more mismatched expectations. Just the right GTM support, at the right time, with the right talent. We’re building an ecosystem that gives businesses seamless access to product marketing expertise—on demand, precisely matched to their context.

Product Marketing Leader- Business Automation portfolio at IBM, Aug 2024 - Jul 2025 · 1 yr, Bengaluru, Karnataka, India

Director of Product Marketing at BambooBox, Apr 2023 - May 2024 · 1 yr 2 mos

PMM Consultant at Freelance, Feb 2023 - May 2023 · 4 mos, Bengaluru, Karnataka, India, I am consulting a Martech company on the launch of a marketing automation platform. As part of the GTM strategy, I'm creating a compelling narrative and sales enablement assets.

Director- Product Marketing at Rocketium, Jan 2022 - Sep 2022 · 9 mos, Bangalore Urban, Karnataka, India

Education

Post Graduate Program in Business, Business Administration and Management, General, SDA Bocconi

Bachelor's Degree, Industrial Engineering, Rajiv Gandhi Prodyogiki Vishwavidyalaya