Headline

Senior Product Manager @RBL Bank II Ex Airtel Payment Bank II Ex IDFC FIRST BANK

About

Hi, Rakesh Rout — a Product Manager by title, but a storyteller, problem-solver, and growth architect at heart. I’ve pledged (with full filmy flair) to be the Product Manager that devs respect, stakeholders trust, and customers benefit.

Location

Gurugram

AI stack

claude

grok

notion

Canva Magic Studio

ChatGPT

ChatGPT Images

Work experience

Senior Product Manager at RBL Bank, Jul 2024 - Present · 2 yrs 4 mos, Gurugram, Haryana, India, ● Led end-to-end ownership of Xpress Cash, an in-line loan on credit cards, encompassing product strategy, process ownership, product lifecycle, customer use-cases development, growth, P&L management, and execution; scaled monthly disbursals from INR 15 Cr to INR 110 Cr. ● Leading the digital UX/UI revamp, reducing the journey from 7 screens to 3 and enabling straight-through disbursal via API integration; authored BRDs for all technology deliveries. ● Improved lead-to-disbursal conversion from 69% to 85% by optimizing the funnels, cutting drop-offs and improving operational efficiency through operation flow redesign, lead curing and automation. ● Designed and executed automated, data-driven segmented campaigns across Email, SMS, Push, and WhatsApp to drive lead generation and repeat usage; conducted A/B testing and DOEs to optimise campaign frequency, context, channel attribution through UTMs, and timing based on lead behaviour and trends. ● Partnered with Policy, Risk, Analytics, Marketing, and Technology teams to deliver multiple strategic initiatives, including base expansion, propensity models, line assignment, differential pricing, AA journey, CIBIL watchlist triggers, STP disbursal, centralised KFS, retargeting journeys, auto-renewal, eligibility automation, and UPI-based disbursal. ● Ensured adherence to RBI Digital Lending Guidelines; delivered KFS integration, penny-drop verification and eNACH setup, with quarterly quality checks across disclosures, T&Cs and collaterals. ● Delivered pricing model revamp across risk-based, tenure-based, and price-based frameworks, along with the launch of push bot, activation of WhatsApp Chatbot and outbound calling channels, and setup of OBD IVR solutions.

National GTM Lead at Airtel Payments Bank, Feb 2023 - Jul 2024 · 1 yr 6 mos, On-site, ● Led Pan-India GTM operations, product strategy and sales for Gold Loan, driving average monthly business of INR 200 Cr and 25% MoM growth. ● Built and launched GTM programmes including Retailer Activation 2.0 and Balance transfer, contributing 20% incremental business. ● Owned pricing, budgeting and partnerships across offline and online channels; set Pan-India targets, KPIs and incentive structures. ● Established a new financial services vertical of 15 FS heads, 48 zonal managers and 102 executives; defined KPIs and integrated login and activity tracking into the Mitra app. ● Built competitive intelligence frameworks, dashboards and real-time reporting to track performance and identify opportunities. ● Served as primary commercial contact for lending partners including IIFL, Muthoot, Axis, IDFC FIRST Bank, DCB, Fincare(Now AU Small Finance Bank) and Indifi.

Deputy Manager at IDFC FIRST Bank, Mar 2021 - Jan 2023 · 1 yr 11 mos, Hyderabad, Telangana, India, Handled Telangana from Bkt X to Write Off and achieved collection targets on various parameters like resolution, flows, GCL and roll rates (depending on the bucket). Previously been looking after BKT X and have achieved above 92% consistently. Ensured that the NPAs are kept within the assigned budget and active efforts were made to minimize the same. Monitored the delinquency of the area (Bucket DPD wise) and focused on non starters. Delivered customer satisfaction by ensuring quick resolution of customer issues within specified TAT Build relationships with key clients to ensure timely collections are made and monitoring the defaulting tendency of the customers by ensuring regular follow with critical/complex customers to identify reasons for defaulting

Assistant Manager at IDFC FIRST Bank, Mar 2020 - Mar 2021 · 1 yr 1 mo, Hyderabad, Telangana, India, looked after BK X for DIGITAL as well For NTB PL loan , delivering 90%+ MOM

Management Trainee at IDFC FIRST Bank, Apr 2019 - Mar 2020 · 1 yr, Hyderabad, Telangana, India, Allocate work to the field executives and ensure that all the agencies in the location perform as per defined SLA, ensuring payments and audit receipts get deposited within the defined SLA. Represent the organization in front of legal/ statutory bodies as required by the legal team and ensure that the collection team adheres to the legal guidelines provided by the law in force Ensure that there is adequate Feet on Street availability area-wise /bucket-wise/ segment-wise and obtain daily updates from all collection executives on delinquent portfolio initiate detailed account level review of high-ticket accounts Ensure compliance to all Audit / Regulatory bodies as well as policies and procedures of the company

CHANNEL SALES INTERN at Vascon Engineers Ltd., May 2018 - Aug 2018 · 4 mos, Pune/Pimpri-Chinchwad Area, New channel partners acquisition Engage in brand new distribution channel Visiting the prospective client and making sales presentation Visiting channel partners in locality of the project for channel partner activation and empanelment Visiting Corporate Houses such as HUF INDIA PRIVATE LIMITED, SPICER , MAHLE(Anand group),pradeep laminators,imperial Auto,L&T,JCB etc for campaign and on spot client presentation Calling the leads during Pre- launch Week Campaign Convincing and converting the leads into walk in at site Handled immense clients on 27th may at VASTOO EXPO exhibition,followed up and converted the lead

Education

Unlearn Product

PGDM, Marketing/Marketing Management, Retail Management and Finance, International school of business & media