Headline

Supply Chain | Building Quick Commerce @ Supertails | Ex-Licious

About

I build and scale hyperlocal operations that are fast, reliable and built to scale sustainably. Currently Director – Hyperlocal Operations at Supertails, where I designed and launched a partner-led quick-commerce network across Bengaluru, Mumbai and NCR within 3 months. Today it enables a 30-minute delivery promise for 80%+ of customers across all three cities. I own the P&L and chose an asset-light, partner-led model to improve unit economics, and I'm now driving the network's path to profitability. Before Supertails, I spent 7+ years at Licious, growing through six roles, from Area Manager to Cluster Head. I led operations across NCR, Hyderabad, Pune and Haryana, running cold-chain, last-mile and store operations for one of India's fastest-growing D2C brands. Along the way, I contributed to the design of Licious hubs and led quality charters to raise operational and product standards across the network. I started my career as an engineer at Wipro, and that grounding still shapes how I work: data-driven, process-first and focused on building systems that scale. What I bring: • Quick Commerce & Hyperlocal Network Design • P&L Ownership & Unit Economics • Last-Mile Delivery & Dark Store Operations • Hub Design & Quality Management • Partner & Vendor Ecosystem Building • Building and Leading High-Performance Ops Teams Always happy to connect with people building in quick commerce, D2C and supply chain.

Location

Bengaluru

AI stack

claude

Work experience

Director – Hyperlocal Operations at Supertails, Jul 2025 - Present · 1 yr 4 mos, Bengaluru, Heading Quick Commerce at Supertails with end-to-end P&L ownership, building a partner-led network designed for speed and a clear path to profitability. • Designed the hyperlocal quick-commerce network for Bengaluru, Mumbai and NCR • Built an asset-light, partner-led model, leveraging partner networks instead of owned infrastructure to improve unit economics • Evaluated, finalized and onboarded fulfilment and last-mile partners to power the network • Launched quick commerce in all 3 cities within 3 months • Enabled a 30-minute delivery promise for 80%+ of customers across all 3 cities • Work hands-on with the e-commerce supply chain tech stack, including ClickPost for shipment orchestration and tracking, and ERPNext for inventory and order management • Own the hyperlocal P&L, balancing delivery speed, reliability and cost per order

Cluster Head at Licious, Apr 2023 - Jul 2025 · 2 yrs 4 mos, NCR

Senior Operations Manager at Licious, Apr 2022 - Mar 2023 · 1 yr, Hyderabad, Telangana, India

City Head at Licious, Dec 2020 - Mar 2022 · 1 yr 4 mos, Pune, Maharashtra, India

Business Development Manager at Savi Vision Pvt. Ltd., Jul 2017 - Feb 2018 · 8 mos, New Delhi Area, India

Project Engineer at Wipro, Feb 2015 - Jul 2017 · 2 yrs 6 mos, Hyderabad Area, India, I worked as part of the Quality Assurance and Automation Testing team.My role involved validating product features, building automated test scripts, and ensuring high reliability before releases. I primarily used Selenium WebDriver along with standard test management and defect tracking tools to support continuous integration and Agile delivery cycles.

Education

Bachelor’s Degree, Electronics and Communications Engineering, Chandigarh Group Of Colleges

High School, PCM, Shanti Swaroop Memorial Jammu Public Hr School