Headline

B2B SaaS Content Strategist | Content Management | Internal Comms | Fintech, Pharma-Tech & EdTech

About

B2B SaaS content strategist and marketer with 5+ years across pharma-tech SaaS and EdTech, rooted in journalism and mass communication. I started out telling stories on camera: broadcast journalism, documentary direction, the whole craft of making something complex feel human and urgent. That instinct never left me. It just found a new medium: B2B content. Over the past five years, I've built content programmes for Pharma-tech SaaS and EdTech companies, working across the full funnel, from organic discovery to sales conversations. At AmpleLogic, I led content operations for a Pharma SaaS vertical, owned product messaging across 14+ modules, built an internal communications programme from the ground up, and supported GTM campaigns, webinars, and events. At Leverage Edu, I owned SEO content strategy for a large-scale EdTech platform, growing organic traffic and holding first-page rankings across hundreds of pieces. What I actually do is help teams translate complex products into content that moves people - from first search to signed contract. That means building content roadmaps and editorial systems that scale, shaping brand voice and thought leadership that earns trust, and creating the assets that sales teams actually want to use. The journalism background means I come to every brief asking: what's the real story here, and why should anyone care? In B2B, that question is underrated, and it's usually where the best content lives. Let's connect if you resonate with me - or just want to have coffee! Skills: B2B SaaS Content Strategy | SEO Content Management | GTM Content Planning | Campaign Management | Sales Enablement | Editorial Calendar Management | Demand Generation | Internal Communications | Employer Branding | Product Messaging | Brand Voice & Guidelines | Thought Leadership

Location

Hyderabad

AI stack

claude code

claude

gemini

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notion

openai

Work experience

Senior Associate at AmpleLogic, Feb 2025 - Dec 2025 · 11 mos, Led content marketing for the Pharma SaaS vertical at AmpleLogic, owning the content roadmap, editorial calendar, and campaign execution across GTM-aligned assets. Produced thought leadership blogs, whitepapers, case studies, and sales enablement collateral across all funnel stages, from awareness through lead generation and conversion. Owned product messaging and brand voice across website copy, UI microcopy, and explainer video scripts. Built brand guidelines and editorial workflows that brought consistency across all content. Guided content creation across product modules with ICP-aligned briefs, editorial direction, and UX copy reviews. Built the internal communications programme from scratch, including a company values framework, a Suggestion Box initiative, and monthly newsletters. Managed content for the AL Ideathon and multiple webinars, coordinating vendors, jury panels, and internal stakeholders.

Content Marketing at Tidalwave Solution Pvt Ltd, Oct 2024 - Jan 2025 · 4 mos, Bengaluru, Karnataka, India, Worked as a contract content writer for Tidalwave Solutions, a gaming and community platform, handling SEO content strategy and brand voice development for the gaming vertical. Delivered a structured SEO content roadmap covering content audit, on-page SEO frameworks, brand voice guidelines, and a scalable editorial calendar. Built community engagement channels on Discord and Telegram from scratch, designing automation workflows for user onboarding and content distribution. Handed off a complete repository of SEO-optimised assets, YouTube scripts, and brand voice documentation to support consistent content operations post-contract.

Associate - Content Marketing at Leverage Edu, Aug 2023 - Sep 2024 · 1 yr 2 mos, Noida, Uttar Pradesh, India, Owned SEO content strategy for a large-scale EdTech platform, building ICP-led keyword clusters, managing the editorial calendar, and mentoring writers through briefs and editorial reviews. Authored, edited, and optimised a large volume of SEO content pieces, maintaining editorial quality standards and achieving strong first-page Google rankings with sustained monthly views on top-performing content. Shaped the content roadmap through competitive analysis, keyword prioritisation, and demand generation-aligned planning, contributing to lead generation and organic visibility. Provided editorial direction and writer briefs across the team, maintaining consistent quality standards and supporting writer development.

Freelance at StudyIn, Oct 2021 - Nov 2022 · 1 yr 2 mos, Scripted educational video content for the StudyIn UPSC YouTube platform, simplifying complex topics into structured, learner-friendly narratives. Wrote scripts and provided voiceovers across a range of subjects, applying research-driven storytelling to improve content clarity and learner engagement. Developed early skills in audience-focused communication and educational content production through consistent script work on the channel.

Intern at Doordarshan Kendra, May 2019 - Jun 2019 · 2 mos, Guwahati, Assam, India, Completed a journalism internship at Doordarshan Kendra (RNU), Guwahati, working across investigative research, field reporting, and on-ground broadcast coverage. Covered live events including Ambubachi Mela and World Music Day, assisting in editorial coordination and on-air broadcast execution. Gained foundational skills in news reporting, source verification, and storytelling under the editorial structure of a national public broadcaster.

Education

Master of Arts - MA, Journalism and mass communication, amity University

Bachelor's degree, Education, Handique Girl's College