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Rajni Batra

Manager – Analytics, Architect , Engineering and Automation | Business Analyst | BI and Data Strategist | Agentic AI |  AI-driven analytics | Serving Notice Period

Gurugram

3+ years of work experience

MakeMyTrip
Jul 20242 yrs 2 mosPresent

Gurugram, Haryana, India

Jul 20242 yrs 2 mosPresent

Lead a team of 11 across Analytics, Data Science, and Forecasting & Planning verticals for India's largest OTA. Own annual traffic forecasting and planning across all LOBs spanning organic and paid channels; present business performance and market impact directly to CMO. Drive cross-channel ROAS optimisation with performance marketing through attribution modelling and spend efficiency analysis. Define data modeling standards and scalable, reusable data pipeline architecture across analytics and reporting workstreams to ensure consistency, accuracy, and maintainability.
Jan 20244 mosApr 2024

Remote

Jan 20244 mosApr 2024

Analysed Google Analytics data to identify UX pain points; implemented changes that improved website engagement by 20% aligned to company OKRs. Built Power BI (DAX + Power Query) and VBA automated reporting templates, reducing processing time by 2 days and improving data accessibility by 35%. Delivered 3-year cost analysis identifying 7% reduction in unnecessary expenditures.
Purdys Chocolatier
Sep 20235 mosJan 2024

Vancouver, British Columbia, Canada

Maximus Canada
Jan 20236 mosJun 2023

Victoria, British Columbia, Canada

Rajni’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
openai
openai
ChatGPT
ChatGPT

Education

University Canada West

Master of Business Administration, Data Analytics

University Canada West

20222 yrs2024

Bachelor's of Computer Science, Mathematics and Statistics , Computer Science

Kurukshetra University, Kurukshetra

20073 yrs2010

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Headline

Manager – Analytics, Architect , Engineering and Automation | Business Analyst | BI and Data Strategist | Agentic AI | AI-driven analytics | Serving Notice Period

About

With a decade-long journey in the field of business analysis, I have honed my expertise while contributing to the success stories of renowned organizations of my distinctive skills lie in my ability to transform complex data through ETL processes, ensuring accuracy and consistency. My proficiency in data modeling, Python automation and validation has allowed me to shape information into actionable insights. I have also been instrumental in crafting user interfaces that empower informed decision-making, aligning technology with business goals. Over the years, I've mastered the art of effective communication through functional documents that bridge the gap between technical intricacies and business objectives. I take pride in conducting workshops and training sessions, fostering a culture of self-BI empowerment among users. Moreover, my journey has seen me successfully executing Proof of Concept initiatives for cutting-edge tools like QlikSense, NPrinting, Power BI, Redash, and others. This hands-on experience has enabled me to match tools with specific business needs, optimizing technological investments.

Location

Gurugram

AI stack

claude

elevenlabs

gemini

openai

ChatGPT

Work experience

Analytics Manager at MakeMyTrip, Jul 2024 - Present · 2 yrs 2 mos, Gurugram, Haryana, India

Data Manager at MakeMyTrip India Pvt. Ltd., Jul 2024 - Present · 2 yrs 2 mos, Lead a team of 11 across Analytics, Data Science, and Forecasting & Planning verticals for India's largest OTA. Own annual traffic forecasting and planning across all LOBs spanning organic and paid channels; present business performance and market impact directly to CMO. Drive cross-channel ROAS optimisation with performance marketing through attribution modelling and spend efficiency analysis. Define data modeling standards and scalable, reusable data pipeline architecture across analytics and reporting workstreams to ensure consistency, accuracy, and maintainability.

Senior Data Analyst at HIP United, Jan 2024 - Apr 2024 · 4 mos, Remote

Business Research Analyst at HIP United, Jan 2024 - Apr 2024 · 4 mos, Analysed Google Analytics data to identify UX pain points; implemented changes that improved website engagement by 20% aligned to company OKRs. Built Power BI (DAX + Power Query) and VBA automated reporting templates, reducing processing time by 2 days and improving data accessibility by 35%. Delivered 3-year cost analysis identifying 7% reduction in unnecessary expenditures.

E-commerce CSR at Purdys Chocolatier, Sep 2023 - Jan 2024 · 5 mos, Vancouver, British Columbia, Canada

Service BC CSR at Maximus Canada, Jan 2023 - Jun 2023 · 6 mos, Victoria, British Columbia, Canada

Education

Master of Business Administration, Data Analytics, University Canada West

Bachelor's of Computer Science, Mathematics and Statistics , Computer Science, Kurukshetra University, Kurukshetra