---
title: "Rajiv Kumar Singha - Branch Marketing Manager in Guwahati | Tal"
description: "Meet Rajiv Kumar Singha, Marketing Professional with over 15+ years of experience in India & Middle East | Seeking an opportunity | Marketing Communications | ATL | BTL | Brand Management | Digital Marketing based in Guwahati. AI stack includes codex and claudecode."
image: "https://tal.club/meet/rajiv-kumar-singha/share-image"
---

# Rajiv Kumar Singha on Tal

## Headline

Marketing Professional with over 15\+ years of experience in India & Middle East \| Seeking an opportunity \| Marketing Communications \| ATL \| BTL \| Brand Management \| Digital Marketing

## About

A competent professional with over 11 years of cross\-functional experience in Business Productivity through sales and management\. An effective communicator with excellent interpersonal & relationship management skills\. Seeking challenging assignments in Marketing with a reputed organization\. Skilled in generating revenues through sales and marketing of various products and services\. Resourceful in discussing & implementing account/dealer wise marketing plans for implementation, sales plan on the shortlisted accounts\. Strong business acumen with an ability to execute a wide range of strategies to establish market presence as well as increase revenues and profitability for the products\. Efficient in handling business operations that require a deep understanding of critical business drivers; highly successful in building relationships with upper\-level decision\-makers and corporate clients\. An effective communicator with good presentation, analytical & techno\-commercial negotiation skills and proven ability to discuss and work cooperatively with cross\-functional teams to make sure that the customers get prompt and quality support assistance effectively\. Specialties: Sales & Marketing, Business Development, Brand Management, Marketing Communication, Event Management, Merchandise Planning, Channel Management, Product Promotions, Key Account Management, Campaign Management, Product Promotions, Events & Sponsorships, Team Management, Retail Operations, Customer Satisfaction, ATL & BTL Activities\.

## Location

Guwahati

## AI stack

codex

claudecode

## Work experience

Branch Marketing Manager at LG Electronics, Oct 2017 \- Sep 2018 · 1 yr, India,  Responsible for marketing activities in Assam & Northeast States\.  Develop & lead the activation programs for Brands\.  Orchestrating the marketing programs in different important channels\.  Rally sales team around the activities\.  Understanding of key consumer issues and the ability to develop strategic project recommendation\.  Develop and implement ground activation plans\.  Ensure a search and spin the two\-way process on the brand – create and validate conversion hypothesis on an ongoing basis\.  Rally external agencies for plan implementation and monitor effectiveness\.  Understanding the priorities of Sales teams & making decisions based on balancing long\-term brand objectives with short\-term financial growth targets\.  Understanding & tracking brand performance through a variety of channels and accounts identifies potential implications\.  Making decisions based upon consumer insights, commercial and practical considerations\.  Control and manage budgets of Media and get saving from Zonal spends\.  Planning POS requirements and implementation for the retail market\.  Supervision of Glow sign board Installation and Maintenance  Responsible for handling all the ATL/BTL activities in the entire Assam & Northeastern States\.  Controlling and managing merchandising teams\.  MIS on Glow signboard installation and payouts\.  Effective management of Vendor Payments and Issues\.  Effective planning and implementation of events and sponsorships\.

General Manager at MGT Motors Private Limited, Apr 2016 \- Sep 2017 · 1 yr 6 mos, Dispur, Assam, India,  Looking after the market in entire Northeast\.  Taking care of Sales & Marketing Activities in entire Northeast\.  Managing the ATL & BTL Activities of the dealership\.  Handling & guiding the entire business team\.  Establish and implement effective sales strategies and marketing plans for the dealership\.  Communicate and interact effectively with customers to increase sales\.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns\.  Keep abreast of opportunities in various markets through ongoing communication with contacts\.  Managing the entire dealer office, all the Line of Business and service issues\.

Sales & Marketing Supervisor at Charlotte Trading Company, May 2015 \- Jan 2016 · 9 mos, Doha, Doha, Qatar,  Looking after the market in entire Qatar\.  Conduct research on market conditions and consumer demands in local markets to set sales of goods\.  Creating new customers and new business routes\.  Handling & guiding the sales team\.  Establish and implement effective sales strategies and marketing plans for both the salesmen/company and retailer\.  Develop market at the local level for a wide variety of product lines\.  Communicate and interact effectively with people of diverse cultural backgrounds to increase the visibility & availability of our products\.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns\.  Keep abreast of opportunities in various markets through ongoing communication with contacts\.  Monitor stocks from company warehouse to retail outlets to ensure stock delivery on a timely basis\.  Improve the shelf share and location of our products in the retail outlets\.  Taking GPS coordination of the outlets for better route planning\.  Creating new market routes for business developments\.  Injecting coolers & POS materials in the market for more productivity\.  Responsible for Merchandise Planning and BTL Activities\.

Territory Development Supervisor at Nada Dairy, Jun 2014 \- May 2015 · 1 yr, Al Khubar, Eastern, Saudi Arabia,  Looking after the markets in Saudi Arabia, Kuwait, Qatar, Bahrain, & Dubai\.  Conduct research on market conditions and consumer demands in local markets to set sales of goods\.  Creating new customers and new business routes\.  Establish and implement effective sales strategies and marketing plans for both the salesmen/company and retailer\.  Develop market at the local level for a wide variety of product lines, including juice, dairy and UHT products\.  Communicate and interact effectively with people of diverse cultural backgrounds to increase the visibility & availability of our products\.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns\.  Keep abreast of opportunities in various markets through ongoing communication with contacts\.  Monitor stocks from company warehouse to retail outlets to ensure stock delivery on a timely basis\.  Responsible for the injection of new coolers / up\-gradation of existing coolers\.  Improve the shelf share and location of our products in the retail outlets\.  Taking GPS coordination of the outlets for better route planning\.  Creating new market routes for business developments\.  Injecting coolers & POS materials in the market for more productivity\.  Responsible for Merchandise Planning and BTL Activities\.

Customer Activation Manager, NESA & Sikkim at Diageo India Private Limited, Oct 2011 \- Apr 2013 · 1 yr 7 mos, Guwahati, o Responsible for marketing activities in Assam, Meghalaya, Arunachal Pradesh, Tripura and Sikkim\. o Develop & lead the activation programs for Brands\. o Orchestrating the marketing programs in different important channels\. o Rally sales team around the activities\. o Understanding of key consumer issues and ability to develop strategic project recommendation\. o Develop and implement ground activation plans\. o Ensure a search and spin two way process on the brand – create and validate conversion hypothesis on an ongoing basis\. o Rally external agencies for plan implementation and monitor effectiveness\. o Understanding the priorities of Sales teams & making decisions based on balancing long\-term brand objectives with short\-term financial growth targets\. o Understanding & tracking brand performance through a variety of channels and accounts, identifies potential implications\. o Making decisions based upon consumer insights, commercial and practical considerations\. o Control and manage budgets of Media and get saving from GSBs rentals/Zonal spends\. o Planning POS requirement and implementation for retail market\. o Supervision of Glow sign board Installation, Maintenance and rental payments\. o Effective management of GSBs to reduce costs on rentals\. o Controlling and managing merchandising teams\. o MIS on Glow sign board installation and payouts\. o Effective management of Vendor Payments and Issues\. o Effective planning and implementation of events and sponsorships\.

## Education

MBA, Marketing, ICFAI business school

Ph\.D, Marketing/Marketing Management, General, Camp Lake University

[View the original profile](https://tal.club/meet/rajiv-kumar-singha)

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