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Rajiv Kumar Singha

Marketing Professional with over 15+ years of experience in India & Middle East | Seeking an opportunity | Marketing Communications | ATL | BTL | Brand Management | Digital Marketing

Guwahati

5+ years of work experience

LG Electronics
Oct 20171 yrSep 2018

India

 Responsible for marketing activities in Assam & Northeast States.  Develop & lead the activation programs for Brands.  Orchestrating the marketing programs in different important channels.  Rally sales team around the activities.  Understanding of key consumer issues and the ability to develop strategic project recommendation.  Develop and implement ground activation plans.  Ensure a search and spin the two-way process on the brand – create and validate conversion hypothesis on an ongoing basis.  Rally external agencies for plan implementation and monitor effectiveness.  Understanding the priorities of Sales teams & making decisions based on balancing long-term brand objectives with short-term financial growth targets.  Understanding & tracking brand performance through a variety of channels and accounts identifies potential implications.  Making decisions based upon consumer insights, commercial and practical considerations.  Control and manage budgets of Media and get saving from Zonal spends.  Planning POS requirements and implementation for the retail market.  Supervision of Glow sign board Installation and Maintenance  Responsible for handling all the ATL/BTL activities in the entire Assam & Northeastern States.  Controlling and managing merchandising teams.  MIS on Glow signboard installation and payouts.  Effective management of Vendor Payments and Issues.  Effective planning and implementation of events and sponsorships.
MGT Motors Private Limited
Apr 20161 yr 6 mosSep 2017

Dispur, Assam, India

 Looking after the market in entire Northeast.  Taking care of Sales & Marketing Activities in entire Northeast.  Managing the ATL & BTL Activities of the dealership.  Handling & guiding the entire business team.  Establish and implement effective sales strategies and marketing plans for the dealership.  Communicate and interact effectively with customers to increase sales.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Managing the entire dealer office, all the Line of Business and service issues.
Charlotte Trading Company
May 20159 mosJan 2016

Doha, Doha, Qatar

 Looking after the market in entire Qatar.  Conduct research on market conditions and consumer demands in local markets to set sales of goods.  Creating new customers and new business routes.  Handling & guiding the sales team.  Establish and implement effective sales strategies and marketing plans for both the salesmen/company and retailer.  Develop market at the local level for a wide variety of product lines.  Communicate and interact effectively with people of diverse cultural backgrounds to increase the visibility & availability of our products.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Monitor stocks from company warehouse to retail outlets to ensure stock delivery on a timely basis.  Improve the shelf share and location of our products in the retail outlets.  Taking GPS coordination of the outlets for better route planning.  Creating new market routes for business developments.  Injecting coolers & POS materials in the market for more productivity.  Responsible for Merchandise Planning and BTL Activities.
Nada Dairy
Jun 20141 yrMay 2015

Al Khubar, Eastern, Saudi Arabia

 Looking after the markets in Saudi Arabia, Kuwait, Qatar, Bahrain, & Dubai.  Conduct research on market conditions and consumer demands in local markets to set sales of goods.  Creating new customers and new business routes.  Establish and implement effective sales strategies and marketing plans for both the salesmen/company and retailer.  Develop market at the local level for a wide variety of product lines, including juice, dairy and UHT products.  Communicate and interact effectively with people of diverse cultural backgrounds to increase the visibility & availability of our products.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Monitor stocks from company warehouse to retail outlets to ensure stock delivery on a timely basis.  Responsible for the injection of new coolers / up-gradation of existing coolers.  Improve the shelf share and location of our products in the retail outlets.  Taking GPS coordination of the outlets for better route planning.  Creating new market routes for business developments.  Injecting coolers & POS materials in the market for more productivity.  Responsible for Merchandise Planning and BTL Activities.
Diageo India Private Limited
Oct 20111 yr 7 mosApr 2013

Guwahati

o Responsible for marketing activities in Assam, Meghalaya, Arunachal Pradesh, Tripura and Sikkim. o Develop & lead the activation programs for Brands. o Orchestrating the marketing programs in different important channels. o Rally sales team around the activities. o Understanding of key consumer issues and ability to develop strategic project recommendation. o Develop and implement ground activation plans. o Ensure a search and spin two way process on the brand – create and validate conversion hypothesis on an ongoing basis. o Rally external agencies for plan implementation and monitor effectiveness. o Understanding the priorities of Sales teams & making decisions based on balancing long-term brand objectives with short-term financial growth targets. o Understanding & tracking brand performance through a variety of channels and accounts, identifies potential implications. o Making decisions based upon consumer insights, commercial and practical considerations. o Control and manage budgets of Media and get saving from GSBs rentals/Zonal spends. o Planning POS requirement and implementation for retail market. o Supervision of Glow sign board Installation, Maintenance and rental payments. o Effective management of GSBs to reduce costs on rentals. o Controlling and managing merchandising teams. o MIS on Glow sign board installation and payouts. o Effective management of Vendor Payments and Issues. o Effective planning and implementation of events and sponsorships.

Rajiv’s AI Stack

codex
codex
claudecode
claudecode

Education

ICFAI business school

MBA, Marketing

ICFAI business school

20052 yrs2007

Ph.D, Marketing/Marketing Management, General

Camp Lake University

20132 yrs2015

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Headline

Marketing Professional with over 15+ years of experience in India & Middle East | Seeking an opportunity | Marketing Communications | ATL | BTL | Brand Management | Digital Marketing

About

A competent professional with over 11 years of cross-functional experience in Business Productivity through sales and management. An effective communicator with excellent interpersonal & relationship management skills. Seeking challenging assignments in Marketing with a reputed organization. Skilled in generating revenues through sales and marketing of various products and services. Resourceful in discussing & implementing account/dealer wise marketing plans for implementation, sales plan on the shortlisted accounts. Strong business acumen with an ability to execute a wide range of strategies to establish market presence as well as increase revenues and profitability for the products. Efficient in handling business operations that require a deep understanding of critical business drivers; highly successful in building relationships with upper-level decision-makers and corporate clients. An effective communicator with good presentation, analytical & techno-commercial negotiation skills and proven ability to discuss and work cooperatively with cross-functional teams to make sure that the customers get prompt and quality support assistance effectively. Specialties: Sales & Marketing, Business Development, Brand Management, Marketing Communication, Event Management, Merchandise Planning, Channel Management, Product Promotions, Key Account Management, Campaign Management, Product Promotions, Events & Sponsorships, Team Management, Retail Operations, Customer Satisfaction, ATL & BTL Activities.

Location

Guwahati

AI stack

codex

claudecode

Work experience

Branch Marketing Manager at LG Electronics, Oct 2017 - Sep 2018 · 1 yr, India,  Responsible for marketing activities in Assam & Northeast States.  Develop & lead the activation programs for Brands.  Orchestrating the marketing programs in different important channels.  Rally sales team around the activities.  Understanding of key consumer issues and the ability to develop strategic project recommendation.  Develop and implement ground activation plans.  Ensure a search and spin the two-way process on the brand – create and validate conversion hypothesis on an ongoing basis.  Rally external agencies for plan implementation and monitor effectiveness.  Understanding the priorities of Sales teams & making decisions based on balancing long-term brand objectives with short-term financial growth targets.  Understanding & tracking brand performance through a variety of channels and accounts identifies potential implications.  Making decisions based upon consumer insights, commercial and practical considerations.  Control and manage budgets of Media and get saving from Zonal spends.  Planning POS requirements and implementation for the retail market.  Supervision of Glow sign board Installation and Maintenance  Responsible for handling all the ATL/BTL activities in the entire Assam & Northeastern States.  Controlling and managing merchandising teams.  MIS on Glow signboard installation and payouts.  Effective management of Vendor Payments and Issues.  Effective planning and implementation of events and sponsorships.

General Manager at MGT Motors Private Limited, Apr 2016 - Sep 2017 · 1 yr 6 mos, Dispur, Assam, India,  Looking after the market in entire Northeast.  Taking care of Sales & Marketing Activities in entire Northeast.  Managing the ATL & BTL Activities of the dealership.  Handling & guiding the entire business team.  Establish and implement effective sales strategies and marketing plans for the dealership.  Communicate and interact effectively with customers to increase sales.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Managing the entire dealer office, all the Line of Business and service issues.

Sales & Marketing Supervisor at Charlotte Trading Company, May 2015 - Jan 2016 · 9 mos, Doha, Doha, Qatar,  Looking after the market in entire Qatar.  Conduct research on market conditions and consumer demands in local markets to set sales of goods.  Creating new customers and new business routes.  Handling & guiding the sales team.  Establish and implement effective sales strategies and marketing plans for both the salesmen/company and retailer.  Develop market at the local level for a wide variety of product lines.  Communicate and interact effectively with people of diverse cultural backgrounds to increase the visibility & availability of our products.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Monitor stocks from company warehouse to retail outlets to ensure stock delivery on a timely basis.  Improve the shelf share and location of our products in the retail outlets.  Taking GPS coordination of the outlets for better route planning.  Creating new market routes for business developments.  Injecting coolers & POS materials in the market for more productivity.  Responsible for Merchandise Planning and BTL Activities.

Territory Development Supervisor at Nada Dairy, Jun 2014 - May 2015 · 1 yr, Al Khubar, Eastern, Saudi Arabia,  Looking after the markets in Saudi Arabia, Kuwait, Qatar, Bahrain, & Dubai.  Conduct research on market conditions and consumer demands in local markets to set sales of goods.  Creating new customers and new business routes.  Establish and implement effective sales strategies and marketing plans for both the salesmen/company and retailer.  Develop market at the local level for a wide variety of product lines, including juice, dairy and UHT products.  Communicate and interact effectively with people of diverse cultural backgrounds to increase the visibility & availability of our products.  Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Monitor stocks from company warehouse to retail outlets to ensure stock delivery on a timely basis.  Responsible for the injection of new coolers / up-gradation of existing coolers.  Improve the shelf share and location of our products in the retail outlets.  Taking GPS coordination of the outlets for better route planning.  Creating new market routes for business developments.  Injecting coolers & POS materials in the market for more productivity.  Responsible for Merchandise Planning and BTL Activities.

Customer Activation Manager, NESA & Sikkim at Diageo India Private Limited, Oct 2011 - Apr 2013 · 1 yr 7 mos, Guwahati, o Responsible for marketing activities in Assam, Meghalaya, Arunachal Pradesh, Tripura and Sikkim. o Develop & lead the activation programs for Brands. o Orchestrating the marketing programs in different important channels. o Rally sales team around the activities. o Understanding of key consumer issues and ability to develop strategic project recommendation. o Develop and implement ground activation plans. o Ensure a search and spin two way process on the brand – create and validate conversion hypothesis on an ongoing basis. o Rally external agencies for plan implementation and monitor effectiveness. o Understanding the priorities of Sales teams & making decisions based on balancing long-term brand objectives with short-term financial growth targets. o Understanding & tracking brand performance through a variety of channels and accounts, identifies potential implications. o Making decisions based upon consumer insights, commercial and practical considerations. o Control and manage budgets of Media and get saving from GSBs rentals/Zonal spends. o Planning POS requirement and implementation for retail market. o Supervision of Glow sign board Installation, Maintenance and rental payments. o Effective management of GSBs to reduce costs on rentals. o Controlling and managing merchandising teams. o MIS on Glow sign board installation and payouts. o Effective management of Vendor Payments and Issues. o Effective planning and implementation of events and sponsorships.

Education

MBA, Marketing, ICFAI business school

Ph.D, Marketing/Marketing Management, General, Camp Lake University