Headline

Design Leader | UX Transformation | Building & Scaling Design Teams | Enterprise & AI-led Platforms

About

My journey into design began on the back of my father’s bicycle. Every Sunday, Baba would take me from our village to the nearest railway station, followed by a train journey to the drawing school. A biology teacher with little exposure to design, he nevertheless recognised my creative instinct long before I understood it myself. Those journeys led me from drawing, painting and sculpture to digital art, exhibitions and eventually the web. A new kind of canvas that people could not only see, but experience. Today, I’m a Design Director working at the intersection of experience strategy, human-centred design, enterprise AI and scalable digital products. I lead multidisciplinary teams, build design practices and systems, and help organisations transform complex technologies and business challenges into experiences people can understand, trust and use. My work is grounded in a belief I first learned through art: meaningful design begins with careful observation. It is not only about making something beautiful, it is about making it useful, understandable and human. The tools have changed. The purpose remains: look carefully, understand deeply and create with intent.

Location

Bengaluru

AI stack

claude code

codex

gemini

lovable

claudecode

Figma Make

Work experience

Director at Deloitte Digital, May 2024 - Present · 2 yrs 6 mos, Bengaluru, As a Design Director in UX, I lead and inspire a high-performing design team to deliver innovative, user-centered experiences aligned with business objectives. I manage the full design process from strategy to execution, ensuring consistency and quality across products. I oversee recruitment, team development, and foster a collaborative, growth-focused culture. Additionally, I manage budgets and resources to ensure efficient, on-time delivery while maintaining creative excellence. I play an active role in joining and winning key deals, providing strategic design insights to secure new business. I also manage the company portfolio, strategically guiding and aligning design projects with business goals to maximize value and ensure a cohesive offering. I drive continuous improvement through robust design systems and methodologies, identifying risks and solving complex challenges to achieve measurable business impact. With a focus on innovation, I keep the team ahead of trends, positioning the company as a leader in UX design.

Associate Design Director at IBM iX, May 2022 - May 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, As an Associate Design Director UX at IBM, I am responsible for leading a team of talented designers to create exceptional user experiences for our clients. With over 15 years of experience in the field, I bring a wealth of knowledge and expertise to every project I work on. In my role, I work closely with clients and stakeholders to understand their needs and goals, and then collaborate with my team to create innovative design solutions that meet and exceed expectations. I am passionate about user-centred design and strive to create experiences that are not only beautiful and functional but also intuitive and easy to use.

Architect at LearningMate, Sep 2019 - May 2022 · 2 yrs 9 mos, Kolkata, West Bengal, India, Lead, plan, perform, and oversee design deliverables of the technology solutions and work collaboratively with other User Experience Designers, Creative Leads, and Project Managers Manage a team of UX Designers, and UI Designers. Estimate production, costing, and delivery schedules for design work. Responsible for involving the UI/UX team in generating ideas for pitches, proposals, marketing collaterals, etc. Author UI standards, styles, and patterns. Create UI sketches, wireframes, and prototypes to effectively communicate interaction design ideas with appropriate fidelity. Identify possible usability issues with the existing product and make constructive suggestions for improvement.

Design & User Experience Lead | Asia Pacific at Philips Lighting, Mar 2019 - Sep 2019 · 7 mos, Bengaluru Area, India, Signify, formerly known as Philips Lighting, is the world leader in lighting for professionals and consumers for the Internet of Things. Together with a group of talented people located in our design studios in Eindhoven, Shanghai, Bangalore and Burlington, we move things forward when it comes to digital touch points. Establish a culture and raise the competency wrt. Design Thinking practice adhering to clear design principles. Supported by a new design language and system. Delivering efficient, enjoyable and cohesive experiences across the Signify portfolio. Be an available and trusted coach for designers. Contribute to the healthy growth of the team. Support and grow each other with our respective competences. Ensure team reviews/critiques as well as quality presentations and hosting at Global Show & Tells.

User Experience Lead at IBM iX, Jan 2018 - Feb 2019 · 1 yr 2 mos, Bengaluru, Karnataka, India, Empathic to and is a champion for the people who use our products and services. Create delightful experiences through crafting the emotional design through the influence of visceral impact, behavioral influence and reflective consequence. Responsible for the purpose, planning, or intention that exists behind an action, fact, or material object. Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Translate requirements into hypothesis, then explore that with users through research methods and facilitation, to uncover emotional connections with products and services and understand unmet needs. Work in cross disciplinary teams.

Experience Architect at IBM iX, Sep 2015 - Dec 2017 · 2 yrs 4 mos, Bengaluru Area, India, Conceptualize the user experience for web, mobile and other digital applications; and defines the systems and patterns therein to create interfaces and interactions that are intuitive and easy to use. Translates client needs, technology requirements and user research into defined specifications, which can take the form of visioning documents, user flows, wireframes, mockups, diagrams and/or prototypes.

Education

Visva Bharati, Shantiniketan

Graduate, Fine Arts, Tripad Gamini Kala Vidyalaya

Public links

rako.in: https://rako.in/