Rajib Biswas profile photo 1 on Tal

Rajib Biswas

Lead Product Designer (Fintech/Platforms) | Design Systems + AI Experimentation

Bengaluru

11+ years of work experience

PayU
Apr 20224 yrsMar 2026

India

Current Focus - Payment Experience & AI Workflow ✓ Led design strategy for fintech product suite across multiple verticals ✓ Partnered with Product, Engineering, and Business teams on strategic initiatives ✓ Maintained design excellence and mentored team
PayU
Dec 20192 yrs 5 mosApr 2022

On-site

Onboarding Transformation & Risk Reduction: ✓ Revamped merchant onboarding to industry standards, reducing high-risk enrollment ✓ Streamlined KYC workflows improving security and completion rates Unified Merchant Dashboard (Multi-Product Integration): ✓ Designed a single cohesive dashboard integrating PayU Now, PayU Money, and PayU Biz ✓ Eliminated fragmentation, improved merchant visibility of product offerings Developer Guide & Documentation: ✓ Launched centralized Developer Guide system ✓ Improved developer onboarding and reduced integration doc support burden
Housing.com
Jan 20191 yrDec 2019

Gurgaon, India

0-1 Product Launch - PG Vertical: ✓ Designed from scratch the paying guest (PG) marketplace for Housing.com ✓ Conducted user research with 20+ PG seekers and landlords to understand pain points ✓ Built intuitive discovery, comparison, and booking flows for untapped market segment ✓ Launched MVP within 2 months with positive market validation Bespoke Ad Products for B2B: ✓ Designed custom advertising products for Banks and Real Estate Developers ✓ Created configurable native ad modules that increased advertiser CTR by 35% ✓ Collaborated with sales and product teams to translate business requirements into intuitive UI/UX
AgriBazaar.com
May 20171 yr 9 mosJan 2019

New Delhi Area, India

Designed the AgriBazaar mobile trading platform and StarNova (warehouse management application), collaborated closely with product and tech teams. I was responsible for gathering continuous feedback through user testing, leveraging both qualitative and quantitative data to iteratively refine and validate design solutions.
MyRefers
Jan 20161 yr 5 mosMay 2017

New Delhi Area, India

MyRefers
May 20158 mosDec 2015

New Delhi Area, India

SquadRun, Inc
Sep 20144 mosDec 2014

Noida Area, India

As a part of product v1 launch initiative, my role involved designing illustrations and infographics that effectively communicated the app's value proposition in marketing efforts.
GitHub
@biswasxrajib
Medium
@biswasxrajib

Rajib’s AI Stack

claude code
claude code
claude
claude
hugging face
hugging face
openai
openai
Figma Make
Figma Make
Kling AI
Kling AI

Education

University of Cambridge

HCI - Artificial Intelligence System Design

University of Cambridge

20242024
Adianta School for Leadership and Innovation

Post Graduate Diploma, Leadership & Innovation

Adianta School for Leadership and Innovation

20141 yr2015

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Headline

Lead Product Designer (Fintech/Platforms) | Design Systems + AI Experimentation

About

Lead Designer obsessed with solving adoption and engagement at scale. What excites me: Building 0-1 products, design systems architecture, mentoring next-gen designers, and experimenting with AI in design workflows. 🌍 Open to global roles in product design

Location

Bengaluru

AI stack

claude code

claude

hugging face

openai

Figma Make

Kling AI

Work experience

Lead Product Designer at PayU, Apr 2022 - Mar 2026 · 4 yrs, India, Current Focus - Payment Experience & AI Workflow ✓ Led design strategy for fintech product suite across multiple verticals ✓ Partnered with Product, Engineering, and Business teams on strategic initiatives ✓ Maintained design excellence and mentored team

Senior Product Designer at PayU, Dec 2019 - Apr 2022 · 2 yrs 5 mos, On-site, Onboarding Transformation & Risk Reduction: ✓ Revamped merchant onboarding to industry standards, reducing high-risk enrollment ✓ Streamlined KYC workflows improving security and completion rates Unified Merchant Dashboard (Multi-Product Integration): ✓ Designed a single cohesive dashboard integrating PayU Now, PayU Money, and PayU Biz ✓ Eliminated fragmentation, improved merchant visibility of product offerings Developer Guide & Documentation: ✓ Launched centralized Developer Guide system ✓ Improved developer onboarding and reduced integration doc support burden

Sr UX/UI Designer at Housing.com, Jan 2019 - Dec 2019 · 1 yr, Gurgaon, India, 0-1 Product Launch - PG Vertical: ✓ Designed from scratch the paying guest (PG) marketplace for Housing.com ✓ Conducted user research with 20+ PG seekers and landlords to understand pain points ✓ Built intuitive discovery, comparison, and booking flows for untapped market segment ✓ Launched MVP within 2 months with positive market validation Bespoke Ad Products for B2B: ✓ Designed custom advertising products for Banks and Real Estate Developers ✓ Created configurable native ad modules that increased advertiser CTR by 35% ✓ Collaborated with sales and product teams to translate business requirements into intuitive UI/UX

UX Designer at AgriBazaar.com, May 2017 - Jan 2019 · 1 yr 9 mos, New Delhi Area, India, Designed the AgriBazaar mobile trading platform and StarNova (warehouse management application), collaborated closely with product and tech teams. I was responsible for gathering continuous feedback through user testing, leveraging both qualitative and quantitative data to iteratively refine and validate design solutions.

User Experience Designer at MyRefers, Jan 2016 - May 2017 · 1 yr 5 mos, New Delhi Area, India

Creative Strategist at MyRefers, May 2015 - Dec 2015 · 8 mos, New Delhi Area, India

Design Internship at SquadRun, Inc, Sep 2014 - Dec 2014 · 4 mos, Noida Area, India, As a part of product v1 launch initiative, my role involved designing illustrations and infographics that effectively communicated the app's value proposition in marketing efforts.

Education

HCI - Artificial Intelligence System Design, University of Cambridge

Post Graduate Diploma, Leadership & Innovation, Adianta School for Leadership and Innovation

Public links

github: https://github.com/biswasxrajib

medium: https://medium.com/@biswasxrajib