Headline

Brand Builder : Communication Specialist : Rainmaker

About

Over 30 years (not counting overtime), in Advertising and Marketing Communications. Done time at Leo Burnett (Bangalore), McCann Erickson, TBWA and also my own outfits. At all these places I have written copy (supposedly my core competency), helped with research and strategy, made presentations, handled clients and yeah, some real cranky colleagues. Brand categories: Colas, Automobiles, Banks, Fashion, Tyres, Telecom, Jewellery, Financial Products, Government, Food, FMCG, Retail.... My basic strength is that I approach Brand Building and Advertising from a 'bottom-line' perspective, respecting the fact that the client always has limited budgets, much like the rest of us. Today I run SKOOL, the agency that uses the best known tool for brand building - knowledge.

Location

Bengaluru

AI stack

claude

grok

Work experience

COO at SKOOL, Nov 2023 - Present · 3 yrs, Bangalore Urban, Karnataka, India

Marketing & Communications Consultant September 2013 to date. at Chromosme11, Sep 2013 - Jan 2020 · 6 yrs 5 mos, Bengaluru, Karnataka, India, Consulting for boutique agencies, start-ups, strategy projects and content. I combine my deep experience gained from hard-core advertising with first hand knowledge of technology, market research and consumer behavior to deliver on campaigns that work, especially in an attention-deficit world and a budget constrained marketing environment.

Marketing / Advertising Consultant at Foureyes Films, Sep 2013 - Mar 2014 · 7 mos

Chief Creative Officer at Lycomworld, Jan 2011 - Apr 2013 · 2 yrs 4 mos

Executive Creative Director at TEQUILA / TBWA Advertising Agency, Feb 2009 - Jan 2011 · 2 yrs

Education

B.Tech in Industrial Engineering, Student, B.Sc in Data Science & Programming, IIT Chennai, College of Enginnering, Trivandrum

B.Sc Degree in Data Science & Programming, Data Science, IIT Chennai