Headline

General Manager - Marketing at Himatsingka Group

About

Seasoned marketing professional with over 13 years of experience in Apparel/Fashion Retail.

Location

Bengaluru

AI stack

claude

gemini

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Work experience

General Manager - Marketing at Himatsingka Group, Oct 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Assistant General Manager at Soch Apparels Pvt. Ltd., Oct 2022 - Sep 2025 · 3 yrs, Bengaluru, Karnataka, India

Brand Manager at Soch Apparels Pvt. Ltd., May 2022 - Sep 2022 · 5 mos, Bengaluru, Karnataka, India

National Marketing Manager (Head of Marketing, India) at Pepe Jeans Innerfashion, Aug 2020 - Apr 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India, Heading the Marketing Function at Pepe Jeans Innerfashion Pvt Ltd (India) reporting into the CEO. 1. Building Pepe Jeans Innerfashion as a sought after Mens Innerwear brand in the market. 2. Develop and executing activity plan, outreach programs across Distribution Network including e-Commerce 3. Planning and execution of overall marketing communications across ATL, BTL & Digital 4. PR, Brand communications and Social Media strategy 5. Quarterly, Monthly & Annual Budget Planning 6. Vendor Management : Printing, Offset, Fixtures, Modules, Creative, Content & PR Agencies About Pepe Jeans Innerfashion Pvt Ltd. A joint venture between Pepe Jeans Europe BV and Dollar Industries, India to launch a premium range of Innerwear and Athleisure for Men under the Pepe Jeans London brand name in August 2017.

Group Manager - Marketing at Radio Mirchi, Aug 2019 - Jun 2020 · 11 mos, Bangalore, 1. Brand Head for Radio Mirchi for Karnataka handling 5 Radio stations across Bangalore, Mysore, Mangalore and Hubli. 2. Creative/Content development to ensure high listenership and continuous engagement on Social Media, working closely with Programming Team. 3. Management of Social Media pages on Facebook, Instagram & You Tube. 4. Key Assignments completed: Changed the Soundscape for Mirchi 95 & Mirchi 98.3 stations, Bangalore 5. Conducted on-ground activities, collaborations and tie-ups with colleges, events, marathons, concerts etc. to achieve higher brand salience and visibility. 6. Performing relevant data analytics and deriving insights from Indian Readership Survey (IRS), Car Track and Brand Track reports 7. Vendor & Agency Management (Printing, Media, Creative, Content, PR, Event Management agencies)

Assistant Manager - Marketing at Aditya Birla Fashion and Retail Ltd - Pantaloons, Sep 2016 - Feb 2019 · 2 yrs 6 mos, Bengaluru, Karnataka, India, 1. Marketing region: South India – 75+ stores 2. Handled 30+ New store openings, respective Market study and related catchment activations 3. BTL activations to increase footfall and brand awareness across markets (for both high street & mall stores) 4. Developed Go-to-Market plans for localized campaigns, festive campaigns and new markets. 5. Loyalty program management: -Increased Customer acquisition (new member enrollment from 70% to 94%) -Boosting Repeat sales (from 45% to 55%), 6. Creative/Content development with agencies for localized campaigns, events & activation 7. Influencer/Blogger meets to bridge online & offline marketing efforts, keeping the brand relevant with the young & fashion-conscious target audience. 8.Vendor & Agency Management (Printing, Media, Creative, Content, Event Management agencies)

Education

MS, Management of IT Services, Buffalo State University

MBA, Management, Amrita Vishwa Vidyapeetham