Headline

Growth & Strategy@ Vyapar | Driving MSME Growth

About

For the past 5+ years at Vyapar, I’ve been building for India’s MSMEs, with MSME growth as my North Star metric. My work is rooted in a single mission: 👉 How can we help MSMEs adopt technology faster, grow stronger, and run their business with ease? I work directly with the CEO in the Founder’s Office, driving strategy across retention, renewals, CX, referrals, partnerships, training, Ops infrastructure and financial governance. My journey has taken me across support, QA, training, customer success, retention, growth and now strategy — giving me a rare 360° view of how MSMEs behave, how SaaS adoption works on the ground, and what drives customer success at scale. This experience enables me to translate raw customer behaviour into: • Product insights • PMF signals • GTM direction • Lifecycle and retention strategy • Operational efficiencies Beyond growth, I own critical business operations including financial governance, cost evaluation, commercial decision-making, vendor strategy, annual projections, and Ops Infrastructure strategy (telephony, dialers, routing logic, dashboards and tools). What I bring: • Strategy leadership & Founder’s Office execution • PMF exploration & GTM planning • Customer insights → product direction • Ops Infrastructure strategy (systems, workflows, tooling) • Financial governance & vendor strategy • Retention & lifecycle ownership • Leading managers & scaling teams • Cross-functional influence across Product, Ops, Sales, Support & Finance Every decision I make is guided by whether it meaningfully improves MSME adoption, experience or growth. That mission drives everything I build.

Location

Greater Bengaluru Area

AI stack

claude

codex

gemini

Work experience

Senior Growth Manager at Vyapar, Jul 2025 - Present · 1 yr 3 mos, Driving strategy across retention, renewals, referrals, CX, training & partnerships Owning Operations Infrastructure strategy (telephony systems, dialers, routing logic, dashboards, internal tools) Owning financial governance, cost evaluation, commercial decision-making and vendor strategy for cross-company initiatives Leading PMF discovery and GTM strategy for new early-stage product initiatives

Growth Manager at Vyapar, May 2023 - Jun 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, Owned retention strategy including segmentation, lifecycle journeys and renewal interventions Built and optimized referral engines (organic + incentivized) across customer segments Led GTM for major CX improvements Partnered with Product for release training, demo readiness & user insights Conducted behavioural research to improve product adoption & customer journeys Collaborated cross-functionally to simplify user workflows and drive activation

Retention & Customer Success Manager at Vyapar, Jun 2022 - May 2023 · 1 yr, Managed a 50 member team including Team Leaders, driving daily operations and performance Led coaching,operational discipline, capability building and structured feedback cycles for the team Conducted deep churn analysis to identify why customers did not renew—usage gaps, friction points, behavioural triggers Consolidated renewal and success feedback into insights shared with Product, Data & Management Strengthened alignment between retention and success teams to reduce escalations and improve coordination

Education

Minor in finance, Birla Institute of Technology and Science, Pilani

Bachelor's degree, Chemical Engineering, Birla Institute of Technology and Science, Pilani