---
title: "Rajat Sarin - Senior Manager, ABM in Bengaluru | Tal"
description: "Meet Rajat Sarin, B2B Marketing | ABM, GTM, Content, Campaigns based in Bengaluru. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/rajat-sarin/share-image"
---

# Rajat Sarin on Tal

## Headline

B2B Marketing \| ABM, GTM, Content, Campaigns

## About

9 years in B2B marketing\. Worked across PR, content strategy, customer success, and now ABM and go to market\. What I do now: define ICPs, build positioning and messaging, create sales enablement material, and run multi channel campaigns for enterprise B2B brands\. I work closely with sales teams on pipeline, with product teams on narrative, and with content, design, performance teams on execution\. What I have done before: led content and campaign strategy for SaaS and enterprise clients on the agency side, managed customer success for an Rephrase AI an Generative AI product company \(acquired by Adobe\), and built content programmes for large B2B brands\. Looking for product marketing and ABM roles in B2B SaaS\.

## Location

Bengaluru

## AI stack

claude

elevenlabs

gemini

notebooklm

openai

perplexity

## Work experience

Senior Manager, ABM at BambooBox, Sep 2025 \- Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Lead go to market strategy and ABM execution for enterprise B2B brands\. Own ICP definition, target account selection, positioning, messaging, and end to end campaign delivery\. Coordinate a cross functional team of 7 across content, design, performance marketing, and email\. Work with SDRs on funnel insights and pipeline reviews\.

Account Group Head at Scatter, Feb 2024 \- Sep 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India, Led account planning and content strategy for enterprise B2B and SaaS clients\. Defined content and campaign objectives aligned to GTM priorities\. Managed a team of 5\. Tracked campaign KPIs and presented findings in quarterly reviews\. Contributed to 80%\+ annual client retention\.

Customer Success Manager at Rephrase AI, Jan 2022 \- Dec 2023 · 2 yrs, Bengaluru, Karnataka, India, Delivered end to end AI video campaigns\. Worked with engineering and product teams on platform testing, bug reporting, and API integration\. Managed production and deployment at scale across multiple languages and formats\.

Group Head Customer Success at Scatter, Apr 2019 \- Aug 2021 · 2 yrs 5 mos, Bengaluru, Karnataka, India, Managed content strategy and campaign execution for 25\+ enterprise accounts\. Facilitated cross functional positioning workshops\. Delivered messaging frameworks and sales enablement assets\.

Content Writer at Perez Consulting, Feb 2018 \- Mar 2019 · 1 yr 2 mos, Remote, • Developed press releases, media kits, and articles to maintain brand messaging consistency\.

## Education

Master of Business Administration \- MBA, Brand Communication, Symbiosis Institute Of Media And Communication, Pune

Bachelor of Arts \(B\.A\.\), Journalism, Political Science and English Literature, Presidency College, Bangalore

[View the original profile](https://tal.club/meet/rajat-sarin)

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