---
title: "Rajat Popat - Senior Marketing Manager in Bengaluru | Tal"
description: "Meet Rajat Popat, Senior Growth Marketing Manager | Full-Funnel Revenue (Paid + CRM + CVR) | ₹6.5Cr/month budget managed | Scaling D2C & Consumer Brands based in Bengaluru. AI stack includes anthropic apis, claude, and cursor."
image: "https://tal.club/meet/rajat-popat/share-image"
---

# Rajat Popat on Tal

## Headline

Senior Growth Marketing Manager \| Full\-Funnel Revenue \(Paid \+ CRM \+ CVR\) \| ₹6\.5Cr/month budget managed \| Scaling D2C & Consumer Brands

## About

I work at the intersection of performance marketing, CRM, and revenue growth\. Over the last 6\+ years, I’ve scaled consumer and D2C businesses by building full\-funnel growth systems—not just running campaigns\. Currently leading growth at Virgio, where I: • Manage ₹6\.5Cr\+ monthly ad budgets across Meta & Google • Improved CVR from 0\.6% → 1\.0% \(\+67%\) through funnel redesign • Built lifecycle CRM systems \(WhatsApp, Email, Push\) to improve retention • Drive 8–15% ROAS improvements through structured experimentation Previously: • Managed large\-scale performance at Nykaa Fashion across 8\+ categories • Built attribution frameworks at Awfis connecting spend → revenue What I’m really good at: → Scaling paid acquisition efficiently → Building CRM & lifecycle systems that drive repeat revenue → Connecting marketing metrics to business outcomes \(CAC, LTV, revenue\) I’m currently exploring growth roles \(remote or Bangalore\-based\) where I can own revenue and scale systems—not just channels\. Always happy to connect with folks building in D2C, SaaS, or growth\.

## Location

Bengaluru

## AI stack

anthropic apis

claude

cursor

meta

openai

claudecode

## Work experience

Senior Marketing Manager at VIRGIO, Feb 2025 \- Aug 2026 · 1 y 6 mo, Bengaluru, Karnataka, India

Marketing Manager at Awfis Space Solutions Limited, Feb 2024 \- Feb 2025 · 1 yr 1 mo, Mumbai, Maharashtra, India

Marketing and communications at Nykaa, Mar 2022 \- Feb 2024 · 2 yrs, Mumbai, Maharashtra, India

Digital Marketing Executive at Fitternity, Dec 2020 \- Mar 2022 · 1 yr 4 mos, Mumbai, Maharashtra, India

Account Executive at Mould Innovation, Jun 2020 \- Nov 2020 · 6 mos, Kolkata, West Bengal, India

## Education

PGCDMC, Digital Marketing and Communications, MICA \| The School of Ideas

Master of Business Administration \- MBA, Sports Management, Symbiosis School of Sports Sciences \(SSSS\)

[View the original profile](https://tal.club/meet/rajat-popat)

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