Headline

Senior Growth Marketing Manager | Full-Funnel Revenue (Paid + CRM + CVR) | ₹6.5Cr/month budget managed | Scaling D2C & Consumer Brands

About

I work at the intersection of performance marketing, CRM, and revenue growth. Over the last 6+ years, I’ve scaled consumer and D2C businesses by building full-funnel growth systems—not just running campaigns. Currently leading growth at Virgio, where I: • Manage ₹6.5Cr+ monthly ad budgets across Meta & Google • Improved CVR from 0.6% → 1.0% (+67%) through funnel redesign • Built lifecycle CRM systems (WhatsApp, Email, Push) to improve retention • Drive 8–15% ROAS improvements through structured experimentation Previously: • Managed large-scale performance at Nykaa Fashion across 8+ categories • Built attribution frameworks at Awfis connecting spend → revenue What I’m really good at: → Scaling paid acquisition efficiently → Building CRM & lifecycle systems that drive repeat revenue → Connecting marketing metrics to business outcomes (CAC, LTV, revenue) I’m currently exploring growth roles (remote or Bangalore-based) where I can own revenue and scale systems—not just channels. Always happy to connect with folks building in D2C, SaaS, or growth.

Location

Bengaluru

AI stack

anthropic apis

claude

cursor

meta

openai

claudecode

Work experience

Senior Marketing Manager at VIRGIO, Feb 2025 - Aug 2026 · 1 y 6 mo, Bengaluru, Karnataka, India

Marketing Manager at Awfis Space Solutions Limited, Feb 2024 - Feb 2025 · 1 yr 1 mo, Mumbai, Maharashtra, India

Marketing and communications at Nykaa, Mar 2022 - Feb 2024 · 2 yrs, Mumbai, Maharashtra, India

Digital Marketing Executive at Fitternity, Dec 2020 - Mar 2022 · 1 yr 4 mos, Mumbai, Maharashtra, India

Account Executive at Mould Innovation, Jun 2020 - Nov 2020 · 6 mos, Kolkata, West Bengal, India

Education

PGCDMC, Digital Marketing and Communications, MICA | The School of Ideas

Master of Business Administration - MBA, Sports Management, Symbiosis School of Sports Sciences (SSSS)