Headline

Growth & UX | JioFinance | Ex-Groww, Wint Wealth | Consumer Psychology × Product × Marketing

About

Engineer by education. Marketer and Growth Hacker by passion and profession. With extensive experience across tech media, fintech and retail startups, and large performance marketing agencies, I’ve built and scaled digital journeys that turn curiosity into conversion and users into loyal customers. My journey spans: - Tech blogging & content platforms, where I learned how audiences discover, consume, and trust information - High-growth fintech and retail startups (both B2C and B2B), including Groww (India’s largest stockbroker), where I worked on user acquisition, engagement, retention, and investment-led products - Performance marketing agencies, where growth was measured daily in numbers, funnels, and ROI - I specialise in growth marketing, product marketing, CRM, and retention, with hands-on experience across: - User onboarding & lifecycle communication - Push notifications, WhatsApp, email & in-app journeys - Launch campaigns, feature adoption & conversion optimisation - Data-backed storytelling that balances creativity with business impact My engineering background helps me think in systems and funnels, while my love for words ensures every message connects emotionally. I’m deeply comfortable working with AI-powered tools, automation, analytics, and experimentation frameworks—using them not as shortcuts, but as force multipliers. I don’t just write copy. I design growth narratives, align content with product goals, and build communication that moves metrics. Always excited about: 📈 Product-led growth 🧠 User psychology & behaviour 🤖 AI in marketing 🚀 Building meaningful, scalable experiences

Location

Bengaluru

AI stack

claude code

deepseek

gemini

grok

meta

notion

Work experience

UX and Marcoms (Lead - Copy) at Jio Financial Services, May 2026 - Present · 5 mos, Mumbai

Assistant Manager - Growth at Groww, India, Jun 2023 - Sep 2025 · 2 yrs 4 mos, Bengaluru, Karnataka, India

Content Marketing Consultant at Yubi, Jan 2023 - Jun 2023 · 6 mos, Bengaluru, - Consulted Yubi on using content to attract BFSI clients. - Conducted research and drafted white papers on Adani Group and Go First (GoAir) airline.

Content Strategist at Wint Wealth, Sep 2022 - Jun 2023 · 10 mos, Bengaluru

Content Associate - BFSI Vertical at Publicis Groupe, Mar 2022 - Sep 2022 · 7 mos, Gurugram, - Deployed at Performics (Publicis Media) to work on the performance content campaigns for Bajaj Finserv, Bajaj Allianz and Bajaj Finserv Markets, with key responsibilities including content ideation, publishing unique content and reoptimising the pre-existing content.

Education

Bachelor of Technology, Computer Science, Lovely Professional University

Secondary School Certificate, Kids' Corner Happy Senior Secondary School

Public links

tinyurl.com: https://www.tinyurl.com/rajatgaur