Rajashree Saha profile photo 1 on Tal

Rajashree Saha

Performance Marketing Executive | Meta Ads | Lead Generation | 4.8% CTR | Kotak Securities

Bengaluru

3+ years of work experience

Apr 20266 moPresent

Bangalore

Marketing professional with 2+ years of experience across performance marketing, content strategy, social media, brand communication, campaign planning, and marketing analytics. Experienced in audience and competitor research, creative strategy, campaign performance tracking, A/B testing, lead-generation initiatives, and translating marketing objectives into actionable campaigns and creative briefs. Strong analytical foundation in Excel and Google Sheets, with hands-on experience across LinkedIn and Instagram.
Kotak Securities
Sep 20241 y 6 moMar 2026

Bengaluru, Karnataka, India

• Executed and optimized Meta Ads campaigns (Facebook & Instagram) for financial products targeting traffic, engagement, and lead generation objectives. • Achieved 4.8% CTR and generated 530+ link clicks through strategic audience segmentation, creative testing, and CTA optimization. • Managed end-to-end campaign execution — audience research, ad setup, targeting, creative coordination, and performance monitoring. • Conducted A/B testing on creatives and CTAs to enhance ad performance and continuously improve audience response rates. • Analyzed campaign metrics (CTR, CPC, reach, impressions, engagement) and delivered weekly MIS dashboards using Excel and Google Sheets for internal stakeholders. • Supported WhatsApp marketing initiatives — broadcast flows, lead nurturing, and customer communication journeys. • Performed competitor research and audience analysis to refine targeting strategy and improve campaign ROI. • Gained hands-on exposure to Netcore email marketing platform for campaign automation workflows.
TripFactory.com
Apr 20244 mosJul 2024

India

WP Automatic
Jun 20232 mosJul 2023

Kolkata, West Bengal, India

Career Domain
Jan 20223 mosMar 2022

Dec 20201 yDec 2021

Kolkata

Rajashree’s AI Stack

claude
claude
meta
meta
Canva Magic Studio
Canva Magic Studio

Education

Ramaiah Institute Of Management (MSRIM)

Postgraduate Degree, Business Administration and Management, General

Ramaiah Institute Of Management (MSRIM)

20222 yrs2024
Asutosh College

Bachelor of Business Administration - BBA, Business Administration and Management, General

Asutosh College

20183 yrs2021

Join Rajashree and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Rajashree Saha on Tal

Headline

Performance Marketing Executive | Meta Ads | Lead Generation | 4.8% CTR | Kotak Securities

About

Performance Marketing professional with 1.5+ years managing Meta Ads campaigns for a leading financial brand. Achieved 4.8% CTR and 530+ link clicks through audience segmentation, A/B testing, and creative optimization. Experienced in lead generation, WhatsApp marketing, and MIS reporting.

Location

Bengaluru

AI stack

claude

meta

Canva Magic Studio

Work experience

Performance Marketer at Graphicwiz, Apr 2026 - Present · 6 mo, Bangalore, Marketing professional with 2+ years of experience across performance marketing, content strategy, social media, brand communication, campaign planning, and marketing analytics. Experienced in audience and competitor research, creative strategy, campaign performance tracking, A/B testing, lead-generation initiatives, and translating marketing objectives into actionable campaigns and creative briefs. Strong analytical foundation in Excel and Google Sheets, with hands-on experience across LinkedIn and Instagram.

Assistant Manager at Kotak Securities, Sep 2024 - Mar 2026 · 1 y 6 mo, Bengaluru, Karnataka, India, • Executed and optimized Meta Ads campaigns (Facebook & Instagram) for financial products targeting traffic, engagement, and lead generation objectives. • Achieved 4.8% CTR and generated 530+ link clicks through strategic audience segmentation, creative testing, and CTA optimization. • Managed end-to-end campaign execution — audience research, ad setup, targeting, creative coordination, and performance monitoring. • Conducted A/B testing on creatives and CTAs to enhance ad performance and continuously improve audience response rates. • Analyzed campaign metrics (CTR, CPC, reach, impressions, engagement) and delivered weekly MIS dashboards using Excel and Google Sheets for internal stakeholders. • Supported WhatsApp marketing initiatives — broadcast flows, lead nurturing, and customer communication journeys. • Performed competitor research and audience analysis to refine targeting strategy and improve campaign ROI. • Gained hands-on exposure to Netcore email marketing platform for campaign automation workflows.

Account Executive( finops) at TripFactory.com, Apr 2024 - Jul 2024 · 4 mos, India

Digital Marketing Intern at WP Automatic, Jun 2023 - Jul 2023 · 2 mos, Kolkata, West Bengal, India

HR Manager ( Interns coordinator) at Career Domain, Jan 2022 - Mar 2022 · 3 mos

Hr generalist at PSC KOLKATA HOUSING, Dec 2020 - Dec 2021 · 1 y, Kolkata

Education

Postgraduate Degree, Business Administration and Management, General, Ramaiah Institute Of Management (MSRIM)

Bachelor of Business Administration - BBA, Business Administration and Management, General, Asutosh College

Public links

strategy-dash-10.preview.emergentagent.com: https://strategy-dash-10.preview.emergentagent.com/