Headline

Product Marketing & Brand Strategy

About

I specialize in transforming complex products and brands into clear, compelling narratives that drive engagement and business growth. My approach combines strategic thinking with behavioral insight (thanks to my Anthropology background) to develop messaging that resonates with decision-makers across BFSI, SaaS, and B2B tech industries. Key areas of focus: → Product messaging & positioning → Brand narrative development → Content strategy → Cross-functional collaboration with product, sales, and design teams Always interested in connecting with fellow marketers, product professionals, and strategists working on compelling narrative challenges.

Location

Bengaluru

AI stack

claude

gemini

meta

midjourney

notion

openai

Work experience

Manager - Marketing at Ethinos, Oct 2023 - Present · 3 yrs 1 mo, Bengaluru, • Strategic marketing initiatives across enterprise clients in BFSI, SaaS, and B2B tech • Product narrative development and messaging frameworks • Cross-functional collaboration with product, design, and stakeholder teams • Multi-channel campaign strategy and execution

Marketing Specialist at Entrepreneur's Network --> eprenz.com, Mar 2022 - Aug 2023 · 1 yr 6 mos, United States, Brand and Content Strategy

Product Marketing Intern at Cyphertree Technologies Pvt Ltd, Nov 2021 - Feb 2022 · 4 mos, Remote, Product Messaging

Education

Advanced Certificate in Digital Marketing and Communications, Marketing, MICA | The School of Ideas

Master of Science - MS, Anthropology, Gauhati university

Public links

drive.google.com: https://drive.google.com/file/d/1-880TX9LWQH8q1N2btGp18wpnQ5lXkjS/view?usp=drivesdk