Headline

Category Manager | Key Accounts & Partnerships l Assortments, Pricing & Vendor Management

About

A number tells you what happened. Understanding what moves it is what drives growth. From growing a category at BigBasket to building a sales intelligence platform and managing corporate relationships, my career has been shaped by one pursuit: finding the commercial levers that turn business opportunities into measurable outcomes. At BigBasket, I managed Snacks & Branded Foods across a ₹120 Cr+ GMV portfolio, driving ~25% year-on-year sales growth, improving brand margins by 1–5 percentage points, and achieving a 95% stock fill rate. This is where I built my foundation in category economics, assortment, pricing, and profitability. At Expertrons, I generated ~₹1 Cr in individual B2B revenue and secured 15 new channel partners, expanding my experience in sales and partnership-led growth. At MailerCraft, I helped build a B2B SaaS GTM and sales engine from scratch, contributing to 14+ retainer clients and ₹1.2 Cr+ ARR within 12 months. At ICICI Bank, I managed 40 corporate relationships, grew portfolio revenue by 25%, and increased average product adoption per account by 2.5×, strengthening my understanding of corporate financials and commercial decision-making. Across these experiences, I’ve learned to look beyond the numbers to understand the customer, identify what drives performance, and translate commercial insights into action. My primary focus is Category Management and Category Growth, with a broader interest in Commercial Strategy, GTM, and Strategic Partnerships, where customer understanding, analytical thinking, and commercial execution come together to drive business growth and profitability. I’m now looking to build deeper expertise, take greater ownership, and help businesses turn growth opportunities into sustained results. Always open to meaningful conversations about category growth, commercial strategy, and building stronger businesses.

Location

Bengaluru

AI stack

claude

gemini

notebooklm

notion

replit

ChatGPT

Work experience

Manager II at ICICI Bank, Jul 2024 - Jul 2026 · 2 y, Bengaluru

Sales & Partnership Head at MailerCraft, Feb 2023 - Jun 2024 · 1 yr 5 mos, Mumbai

Strategic Alliance Manager at Expertrons, Jan 2022 - Jan 2023 · 1 yr 1 mo, Mumbai

National Category Manager at bigbasket.com, Apr 2021 - Dec 2021 · 9 mos, Bengaluru

Marketing And Business Development Intern at Anar Business Network, May 2020 - Jul 2020 · 3 mos, India

Education

International Master In Business, Business Administration and Management, General, SDA Bocconi Asia Center

Master's diploma, Business Administration and Management, General, SDA Bocconi