Headline

ROI-Driven Digital Marketer | IIT Kanpur | Performance Marketing | SEO | Lead Generation | E-Commerce | Amazon Advertising

About

As a 2021 graduate from IIT Kanpur, my entrepreneurial journey began during my college years, when I launched a fitness venture. -->> This experience ignited my passion for growth, problem-solving, and customer-focused strategies. Upon graduating, I ventured into data analytics, particularly focusing on marketing and user data. This role deepened my understanding of consumer behaviour and inspired me to transition fully into digital marketing. -->> Since then, I’ve honed my expertise in driving results for brands across diverse industries, including e-commerce, SaaS, B2C, and ed-tech. -->> I’ve developed a 360-degree marketing approach, managing everything from paid advertising and programmatic campaigns to SEO, social media, and affiliate marketing. I’ve also incorporated influencer marketing into brand strategies, using data-driven insights to amplify growth. -->> My ability to adapt quickly sets me apart, especially in startup environments where each day brings new challenges. I thrive in fast-paced settings where I can directly contribute to growth and collaborate across departments. I’ve had the opportunity to work with several cutting-edge tools, constantly learning and staying ahead of marketing trends. ---->>>>. Feel free to message me if you’re looking for someone passionate about growth and marketing, and ready to take on exciting projects.

Location

Bengaluru

AI stack

claude code

claude

codex

elevenlabs

Work experience

Associate Director - Digital Marketing at Emversity, Jul 2025 - Present · 1 yr 2 mos, Bangalore Urban

Digital Marketing Manager at LocalWell®, Aug 2024 - Jul 2025 · 1 yr, Bangalore Urban, Karnataka, India, Scaled Monthly Revenue & Subscriptions 4X through full-funnel growth strategy across Google Ads, Meta Ads, SEO, and Email/WhatsApp automation – targeting retail, generic, and hospital pharmacies across India. Led full-stack performance marketing, lifecycle automation, and CRM initiatives – using data insights to consistently improve CAC: LTV ratio and campaign ROAS. Boosted 3-Month User Retention by 30% via re-engagement campaigns, onboarding flows, and churn reduction initiatives tailored to pharmacy buying behaviour.

Digital Marketing Manager at K12 Techno Services Pvt. Ltd., Jun 2023 - Aug 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, Managed ₹25 Cr+ Annual Paid Media & Affiliate Budget across Google, Meta, YouTube, and regional platforms – scaling campaigns for 90+ schools pan-India. Improved Admissions by 17% YoY through full-funnel marketing optimisation, SEO growth, affiliate expansion & performance-focused media buying. Led SEO & Content Strategy to increase organic leads and school-specific search visibility; implemented scalable blog + local landing page structure. Built dynamic Looker & Power BI dashboards for cross-functional marketing-sales reporting, improving MQL to SQL conversion and lead quality tracking. Drove Marketing Automation with WebEngage – setting up journey flows via email, SMS, and WhatsApp for lead nurturing, parent engagement, and reactivation.

Digital Marketing Manager at GullyCricket - Fantasy Cricket, Jul 2021 - Jun 2023 · 2 yrs, Remote, Managed $150K/month across Meta, Google App Campaigns, ASA, and display networks, achieving a blended ROAS of ~4 on app installs and first-time deposits. Led end-to-end performance marketing: strategy, campaign setup, scaling, daily optimization, and structured A/B testing across creatives, audiences, and bidding. Drove high-quality user acquisition through app campaigns, UAC, retargeting, remarketing, and programmatic display — improving install-to-deposit conversion rates. Built and executed retention and lifecycle marketing using push notifications, emails, segmentation, and targeted offers to increase repeat deposits. Collaborated with product and analytics teams to improve onboarding flows, reduce CAC, and enhance LTV through cohort-based insights. Owned creative testing and content direction for performance ads, working closely with designers to continuously improve CTR, CVR, and overall ROI. Delivered weekly performance reporting, forecasting, and budget planning to scale profitable growth in a competitive gaming category.

Founder at Fitterverse, May 2020 - Jul 2021 · 1 yr 3 mos, Bengaluru, The fitness platform aimed at spreading good health and making people free from lifestyle diseases . Helped 150+ people to get fit and healthy during covid19 Lead a team of 5 people and reached an ARR of ~20 lakhs at peak

Education

Bachelor of Technology, Biotechnology, Indian Institute of Technology, Kanpur