Headline

Fact-checking Indian health, fitness & nutrition | Building The Health Truth Project | Operator for Founders | Strategy × Analytics × Execution | Consumer Insights

About

I'm an analytics and strategy professional. My work centers on a single question: why did something change, and what does the data actually say? I operate at the intersection of strategy, data, and execution, with prior experience across consulting and startup. That same analytical instinct showed up everywhere in life, until last year, when it ran into something it couldn't process from a desk. A serious illness in my family put me inside India's healthcare system in a way I never expected. Every major hospital. Dozens of conversations with leading doctors. A long stretch of trying to understand a disease that had quietly become normal in this country. That year changed how I see everything. India is sick, and most people don't know it. Not because the information isn't out there but because we're drowning in lies dressed up as wisdom. Every day, millions of Indians are told that pressure cookers cause 48 diseases. That chewing cloves fixes your liver. That protein powder will destroy your kidneys. That women shouldn't lift weights. That eating after 7pm makes you fat. Most of us have shared at least one of these on a family WhatsApp group, believing we were being helpful. I have. The problem isn't that we're careless, it's that the loudest voices in Indian health and fitness often have no qualifications, and the ones who do rarely get heard over the noise. I started The Health Truth Project because most Indian health advice falls apart the moment you ask "where's the evidence?" Not as a guru with all the answers, as someone willing to do the work. Read the studies. Run the experiments on myself. Talk to people who actually know things. Share what I find without trying to sell you a supplement at the end. What you'll find here: → Posts that take one common Indian health belief and ask what the evidence actually says → The Indian Health Truth Guide — coming soon, free → Honest notes from my own training (Hyrox 2026 → Marathon 2027) If you're a doctor, dietitian, coach, or researcher who can correct me when I'm wrong, please do. That's the whole point.

Location

Bengaluru

AI stack

claude code

claude

cursor

lovable

mcp

notion

Work experience

Business Operations Specialist at PubMatic, Mar 2024 - Present · 2 yrs 6 mos, Pune District, Maharashtra, India, -Translate complex marketplace dynamics into operational playbooks and strategic recommendations, bridging the gap between data teams and business stakeholders who need to act, not just understand. -Drive cross-functional initiatives across engineering, revenue operations, and partner success, managing stakeholder alignment, scoping, timelines, and delivery end-to-end. -Identify friction points in deal execution and publisher yield workflows and design process interventions that reduce operational drag without requiring engineering resources.

Business Associate at PubMatic, Mar 2024 - Present · 2 yrs 6 mos, Designed and executed A/B testing frameworks with statistical significance validation; led incrementality tests across channels optimizing $350K/day in ad spend. Designed a QPS traffic shaping model for campaigns, allocated traffic as per performance and increased ROI by 13%. Analyzed cross-channel attribution signals including DSP bid behavior, funnel conversion shifts, and market softness, maintaining 0% false negative rate on insights. Designed statistical and root cause analysis agent, automated 20% of daily work and reduced turnaround time by 90%. Defined KPIs and measurement frameworks for programmatic campaigns, added full funnel of impression flow. Built automated measurement dashboards (Looker) tracking campaign performance, DSP health, and revenue pacing across programmatic channels.

Associate Consultant at ZS, Jul 2022 - Mar 2024 · 1 yr 9 mos, Gurugram, Haryana, India, Helped a top client with their GTM Strategy to improve ROI by 37% which involved - - Market and competition research Analysis. - Identification of optimal Resource allocation across different channels. - Deployment of Marketing Mix modelling results to allocate spend across verticals for Max ROI. - Lead and Managed an entire project from offshore to help client successfully launch product and identify best market areas and channels to target for promotion to improve the bottom line by 43%. - Deployed consumer insights and marketing analytics report using ETL and business intelligence tools(Tableau). - Improved sales force targeting of client by 22% utilising domain knowledge of Consumer psychology and behaviour during purchase decision.

Analytics Consultant at ZS Associates, Jul 2022 - Mar 2024 · 1 yr 9 mos, Designed and executed Media Mix Models (MMM) across multiple brands, optimizing channel allocation and achieving 12% incremental ROI improvement. Deployed MMM and customer segmentation frameworks to measure incrementality and optimize channel strategy, driving 15% uplift in campaign performance. Developed product messaging and positioning for Pharma drug launch, resulted in a 9% increase in market share. Designed integrated messaging for brands with the same indication, leading to a reduction in switching rates by 15%. Rolled out targeted awareness campaigns, improved customer experience and driving therapy acceptance by 20%. Validated MMM outputs against incrementality test results, reconciling model-based and experiment-based measurement to build unified ROI narratives for client leadership. Developed product messaging and positioning for Pharma drug launch, resulting in a 9% increase in market share. Led and mentored 5–10 analyst team, trained on new methodology, and achieved a 15% boost in team performance.

Founder at KisanSe, Jun 2020 - Jun 2021 · 1 yr 1 mo, -Founded and operated a D2C FMCG brand from zero, designed the supply chain end-to-end, built direct farmer relationships, and owned all commercial decisions under resource constraints and supply chain volatility. -Owned the full GTM: brand positioning, channel strategy (D2C + marketplaces), pricing architecture, and early customer acquisition, without a marketing budget or a team playbook. -Managed P&L from day one, made resource allocation decisions weekly with incomplete data and real consequences, building a decision-making instinct that no consulting engagement replicates.

Treasurer at Toastmasters International, Jan 2020 - Jun 2020 · 6 mos

Secretary at Toastmasters International, Jul 2019 - Dec 2019 · 6 mos

Education

PGPM, Great Lakes Institute of Management