---
title: "Raj Dhar - Growth Product Manager in Bengaluru | Tal"
description: "Meet Raj Dhar, Growth Product Manager | Retention & Engagement | CRM | CRO | A/B Testing | Lifecycle Marketing based in Bengaluru. AI stack includes antigravity, claude, and gemini."
image: "https://tal.club/meet/raj-dhar/share-image"
---

# Raj Dhar on Tal

## Headline

Growth Product Manager \| Retention &amp; Engagement \| CRM \| CRO \| A/B Testing \| Lifecycle Marketing

## About

Growth Manager with a proven track record of driving user\-centric growth, product adoption, and revenue expansion across Real Estate Tech, EdTech, eCommerce, SaaS, and Home Services Marketplace industries\. Passionate about transforming customer insights, data\-driven experimentation, and behavioral analytics into impactful growth strategies and product innovations that users love\. Throughout my career, I have successfully scaled user retention, improved conversion rates, and led cross\-functional teams of designers, developers, marketers, and content specialists to deliver high\-impact results\. Key Achievements: 1\. Boosted Paid Subscriptions by 20% MoM by redesigning onboarding and user journeys, increasing engagement by 35% at saasguru\. 2\. Launched a Subscription Model that lifted revenue by 15% and improved user retention by 32%, driving long\-term monetization\. 3\. Ran 50\+ A/B Tests across campaigns and landing pages, resulting in a 25% increase in CTR and 12% higher conversions using GA4, VWO &amp; Hotjar\. 4\. Expanded Market Reach by 40% through affiliate and co\-marketing partnerships, adding 25% in new revenue and lowering CAC\. 5\. Improved Retention by 30% at Gobillion via CRM\-led lifecycle campaigns across email, WhatsApp &amp; in\-app channels \(WebEngage, HubSpot\)\. 6\. Drove Product\-Led Growth by optimizing trial\-to\-paid conversion and increasing feature adoption through in\-product nudges\. Core Skills: 1\. Growth Product Management \| Product\-Led Growth \(PLG\) \| Growth Marketing \| Product Strategy 2\. User Journey Optimization \| Lifecycle Marketing \| Retention Strategies \| Conversion Rate Optimization \(CRO\) 3\. A/B Testing &amp; Experimentation \| Customer Research \| Product Analytics \(Mixpanel, GA4, Amplitude, VWO,SQL\) 4\. Email Marketing Automation \| CRM \| Customer Engagement Platforms \(Hubspot, Webengage, MoEngage, CleverTap\) 5\. Cross\-functional Team Leadership \| Feature Launches \| Data\-Driven Decision Making Industry Expertise: EdTech \| eCommerce \| SaaS \| Real Estate Technology \| Home Services Marketplace I’m excited to connect with professionals, founders, and hiring teams looking for a Growth/Product leader who can blend strategic vision with tactical execution to drive business outcomes\.

## Location

Bengaluru

## AI stack

antigravity

claude

gemini

ollama

ChatGPT

Zapier

## Work experience

Growth Product Manager at Prosperr\.io, Jul 2026 \- Present · 1 mo, Bengaluru

Senior Associate \- Product Engagement &amp; Automation at Prosperr\.io, May 2026 \- Jul 2026 · 3 mos, On\-site, \* Driving user adoption and engagement across both B2B and B2C platforms through lifecycle automation and product\-led growth initiatives\. \* Designing and optimizing user journeys to improve activation, retention, feature adoption, and engagement depth\. \* Building trigger\-based CRM and behavioral engagement systems to enhance user experience and repeat usage\. \* Collaborating with Product, Growth, and Business teams to identify friction points and improve lifecycle conversion\. \* Monitoring funnels, cohorts, and user behavior data to optimize engagement strategies and reduce drop\-offs\. \* Contributing to scalable growth experiments and engagement strategies focused on increasing platform stickiness and long\-term user retention\.

Co\-Founder \- Growth Lead at OptimConvert, Jun 2024 \- Apr 2026 · 1 yr 11 mos, Bengaluru, Karnataka, India, • Architected end\-to\-end lifecycle programs \(onboarding &gt; activation &gt; retention &gt; reactivation\) for 5 \+ clients across E\-commerce, EdTech, SaaS, and Real Estate verticals\. • Designed behavioral segmentation frameworks using transaction history, engagement depth, and inactivity windows to identify dormant cohorts and personalize re\-engagement messaging \- improving 90\-day retention by 28% • Built loyalty and incentive\-driven sequences \(rewards, milestone nudges, referral programs\) that increased repeat engagement rates by 45% • Ran 60\+ A/B and multivariate tests across user journeys, landing pages, and CRM campaigns with structured hypotheses and first\- principles rollout logic \- achieving 25% average lift in conversion metrics • Managed omni\-channel campaigns across Email, WhatsApp, and Push with $50K\+ monthly budgets, improving ROAS from 2\.1x to 3\.8x • Led cross\-functional squads \(1 developer, 1 designers, 2 content writers, 1 Social Media Executive \) to execute growth initiatives aligned with business OKRs \- owning outcomes end\-to\-end\.

Growth Consultant at Indiginus, Jun 2024 \- Feb 2026 · 1 yr 9 mos, Gurugram, Haryana, India, • Developed and executed GTM strategies and event\-based CRM automation, driving 38% uplift in lead\-to\-lease conversions and reducing sales cycle by 12 days • Built and scaled automated journeys across WhatsApp and Email \(consultation reminders, drop\-off recovery, reactivation flows\), increasing engagement rate from 11% to 23% • Achieved 13% increase in qualified lead volume via CRO experiments on landing pages, CTAs, and multi\-step forms using Hotjar heatmaps and session recordings • Reduced mid\-funnel drop\-offs by 22% through analytics\-driven automation and personalized nurture sequences • Wireframed product pages and led cross\-functional teams \(3 developers, 2 designers, 2 content writers\) to execute on growth initiatives aligned with business OKRs • Supported fundraising efforts by designing data\-backed growth narratives and content strategies for investor presentations

Growth Product Manager at saasguru, Mar 2024 \- Jul 2024 · 5 mos, • Led end\-to\-end GTM strategy for new subscription product launch, resulting in 15% MRR increase \($45K additional monthly revenue\) and 32% retention uplift within 4 months • Owned lifecycle CRM strategy for 200K\+ MAU across onboarding, activation, retention, churn prevention, and win\-back journeys using WebEngage and Mixpanel • Improved DAU/MAU ratio from 18% to 26% \(44% relative increase\) and grew paid user base by 20% MoM through in\-product nudges and behavioral triggers • Boosted trial\-to\-paid conversion by 18% \(from 12% to 14\.2%\) through collaborative onboarding redesign with product and design teams • Executed 50\+ A/B tests across landing pages, paywalls, and lifecycle touchpoints, achieving 25% CTR improvement and 12% conversion rate lift • Managed $30K monthly budget across Meta and LinkedIn Ads to retarget high\-intent users, reducing CAC by 28% while maintaining lead quality • Led cross\-functional growth pods including social media strategists, content writers, designers, and engineering team to scale retention initiatives

Senior Growth &amp; Product Associate at saasguru, Jan 2023 \- Feb 2024 · 1 yr 2 mos

Senior Associate \- Growth &amp; Retention at Gobillion, Jan 2022 \- Feb 2023 · 1 yr 2 mos, Delhi, India · Hybrid, • Managed end\-to\-end lifecycle CRM for 1M\+ MAU and 250K WAU, owning onboarding, engagement, reactivation, loyalty, and repurchase journeys • Designed and launched event\-based campaigns across Email, WhatsApp, and Push, driving 38% uplift in WAU retention \(from 21% to 29%\) • Reduced churn and drop\-offs by 20% using milestone\-based nudges, contextual re\-engagement flows, and predictive analytics • Increased repeat purchase rate by 30% via CRM\-led reward systems, trigger\-based segmentation, and personalized offers based on purchase behavior • Boosted email open rates to 26% and WhatsApp CTR to 19% through persona refinement and message sequencing • Partnered with product and data teams to enhance event tracking architecture, automate 15\+ lifecycle triggers, and build cohort\-based retention models

Associate \- Growth &amp; Retention at Gobillion, Jun 2021 \- Feb 2023 · 1 yr 9 mos, Delhi, India · Hybrid

## Education

Associate's degree, StartUp School, Y Combinator

Bachelor of Commerce \- BCom, Business Administration, Management and Operations, Gauhati University, Guwahati

[View the original profile](https://tal.club/meet/raj-dhar)

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