Headline

Growth Product Manager | Retention & Engagement | CRM | CRO | A/B Testing | Lifecycle Marketing

About

Growth Manager with a proven track record of driving user-centric growth, product adoption, and revenue expansion across Real Estate Tech, EdTech, eCommerce, SaaS, and Home Services Marketplace industries. Passionate about transforming customer insights, data-driven experimentation, and behavioral analytics into impactful growth strategies and product innovations that users love. Throughout my career, I have successfully scaled user retention, improved conversion rates, and led cross-functional teams of designers, developers, marketers, and content specialists to deliver high-impact results. Key Achievements: 1. Boosted Paid Subscriptions by 20% MoM by redesigning onboarding and user journeys, increasing engagement by 35% at saasguru. 2. Launched a Subscription Model that lifted revenue by 15% and improved user retention by 32%, driving long-term monetization. 3. Ran 50+ A/B Tests across campaigns and landing pages, resulting in a 25% increase in CTR and 12% higher conversions using GA4, VWO & Hotjar. 4. Expanded Market Reach by 40% through affiliate and co-marketing partnerships, adding 25% in new revenue and lowering CAC. 5. Improved Retention by 30% at Gobillion via CRM-led lifecycle campaigns across email, WhatsApp & in-app channels (WebEngage, HubSpot). 6. Drove Product-Led Growth by optimizing trial-to-paid conversion and increasing feature adoption through in-product nudges. Core Skills: 1. Growth Product Management | Product-Led Growth (PLG) | Growth Marketing | Product Strategy 2. User Journey Optimization | Lifecycle Marketing | Retention Strategies | Conversion Rate Optimization (CRO) 3. A/B Testing & Experimentation | Customer Research | Product Analytics (Mixpanel, GA4, Amplitude, VWO,SQL) 4. Email Marketing Automation | CRM | Customer Engagement Platforms (Hubspot, Webengage, MoEngage, CleverTap) 5. Cross-functional Team Leadership | Feature Launches | Data-Driven Decision Making Industry Expertise: EdTech | eCommerce | SaaS | Real Estate Technology | Home Services Marketplace I’m excited to connect with professionals, founders, and hiring teams looking for a Growth/Product leader who can blend strategic vision with tactical execution to drive business outcomes.

Location

Bengaluru

AI stack

antigravity

claude

gemini

ollama

ChatGPT

Zapier

Work experience

Growth Product Manager at Prosperr.io, Jul 2026 - Present · 1 mo, Bengaluru

Senior Associate - Product Engagement & Automation at Prosperr.io, May 2026 - Jul 2026 · 3 mos, On-site, * Driving user adoption and engagement across both B2B and B2C platforms through lifecycle automation and product-led growth initiatives. * Designing and optimizing user journeys to improve activation, retention, feature adoption, and engagement depth. * Building trigger-based CRM and behavioral engagement systems to enhance user experience and repeat usage. * Collaborating with Product, Growth, and Business teams to identify friction points and improve lifecycle conversion. * Monitoring funnels, cohorts, and user behavior data to optimize engagement strategies and reduce drop-offs. * Contributing to scalable growth experiments and engagement strategies focused on increasing platform stickiness and long-term user retention.

Co-Founder - Growth Lead at OptimConvert, Jun 2024 - Apr 2026 · 1 yr 11 mos, Bengaluru, Karnataka, India, • Architected end-to-end lifecycle programs (onboarding > activation > retention > reactivation) for 5 + clients across E-commerce, EdTech, SaaS, and Real Estate verticals. • Designed behavioral segmentation frameworks using transaction history, engagement depth, and inactivity windows to identify dormant cohorts and personalize re-engagement messaging - improving 90-day retention by 28% • Built loyalty and incentive-driven sequences (rewards, milestone nudges, referral programs) that increased repeat engagement rates by 45% • Ran 60+ A/B and multivariate tests across user journeys, landing pages, and CRM campaigns with structured hypotheses and first- principles rollout logic - achieving 25% average lift in conversion metrics • Managed omni-channel campaigns across Email, WhatsApp, and Push with $50K+ monthly budgets, improving ROAS from 2.1x to 3.8x • Led cross-functional squads (1 developer, 1 designers, 2 content writers, 1 Social Media Executive ) to execute growth initiatives aligned with business OKRs - owning outcomes end-to-end.

Growth Consultant at Indiginus, Jun 2024 - Feb 2026 · 1 yr 9 mos, Gurugram, Haryana, India, • Developed and executed GTM strategies and event-based CRM automation, driving 38% uplift in lead-to-lease conversions and reducing sales cycle by 12 days • Built and scaled automated journeys across WhatsApp and Email (consultation reminders, drop-off recovery, reactivation flows), increasing engagement rate from 11% to 23% • Achieved 13% increase in qualified lead volume via CRO experiments on landing pages, CTAs, and multi-step forms using Hotjar heatmaps and session recordings • Reduced mid-funnel drop-offs by 22% through analytics-driven automation and personalized nurture sequences • Wireframed product pages and led cross-functional teams (3 developers, 2 designers, 2 content writers) to execute on growth initiatives aligned with business OKRs • Supported fundraising efforts by designing data-backed growth narratives and content strategies for investor presentations

Growth Product Manager at saasguru, Mar 2024 - Jul 2024 · 5 mos, • Led end-to-end GTM strategy for new subscription product launch, resulting in 15% MRR increase ($45K additional monthly revenue) and 32% retention uplift within 4 months • Owned lifecycle CRM strategy for 200K+ MAU across onboarding, activation, retention, churn prevention, and win-back journeys using WebEngage and Mixpanel • Improved DAU/MAU ratio from 18% to 26% (44% relative increase) and grew paid user base by 20% MoM through in-product nudges and behavioral triggers • Boosted trial-to-paid conversion by 18% (from 12% to 14.2%) through collaborative onboarding redesign with product and design teams • Executed 50+ A/B tests across landing pages, paywalls, and lifecycle touchpoints, achieving 25% CTR improvement and 12% conversion rate lift • Managed $30K monthly budget across Meta and LinkedIn Ads to retarget high-intent users, reducing CAC by 28% while maintaining lead quality • Led cross-functional growth pods including social media strategists, content writers, designers, and engineering team to scale retention initiatives

Senior Growth & Product Associate at saasguru, Jan 2023 - Feb 2024 · 1 yr 2 mos

Senior Associate - Growth & Retention at Gobillion, Jan 2022 - Feb 2023 · 1 yr 2 mos, Delhi, India · Hybrid, • Managed end-to-end lifecycle CRM for 1M+ MAU and 250K WAU, owning onboarding, engagement, reactivation, loyalty, and repurchase journeys • Designed and launched event-based campaigns across Email, WhatsApp, and Push, driving 38% uplift in WAU retention (from 21% to 29%) • Reduced churn and drop-offs by 20% using milestone-based nudges, contextual re-engagement flows, and predictive analytics • Increased repeat purchase rate by 30% via CRM-led reward systems, trigger-based segmentation, and personalized offers based on purchase behavior • Boosted email open rates to 26% and WhatsApp CTR to 19% through persona refinement and message sequencing • Partnered with product and data teams to enhance event tracking architecture, automate 15+ lifecycle triggers, and build cohort-based retention models

Associate - Growth & Retention at Gobillion, Jun 2021 - Feb 2023 · 1 yr 9 mos, Delhi, India · Hybrid

Education

Associate's degree, StartUp School, Y Combinator

Bachelor of Commerce - BCom, Business Administration, Management and Operations, Gauhati University, Guwahati