Headline

10X Growth | Startup Builder | AI | Change & Innovation | Business Head | Guitarist | ISB & SSBM - Geneva | Om Logistics | Shiprocket | ClubFactory | Homeshop18 | Star TV | Videocon | Growth Driver

About

With nearly 16 years of experience in e-commerce, TV commerce, logistics and supply chain management, I am a seasoned professional who leads with data, processes, innovation, and change. I have been part of the early teams of several e-commerce and media companies, such as Om Logistics' RapidShyp, Shiprocket, Club. Factory, Star CJ, Homeshop18, TenTimes etc, where I designed and directed the right trajectory for their operations and growth. Currently, I am driving future Logistics, In my current role of B2C Shipping Head I lead Supply Chain & cross-functional teams to develop and implement innovative supply chain models that delight the customers and optimize the costs. I'm driving for 5X growth in the next 18 months in Sales, Operational Excellence, Cost Reductuon, leveraging AI, I am graduate of MBA from the Swiss School of Business and Management, (Geneva, Switzerland) where I enhanced my skills and knowledge in business administration and management. My mission is to leverage my expertise and passion for logistics and supply chain to create value and impact for the organizations and the society. Let's connect & build something meaningful, impactful & helpful for the nation & it's people. Connect to discuss ideas & innovation

Location

Greater Delhi Area

AI stack

midjourney

openai

perplexity

claudecode

ChatGPT

Work experience

Head B2C Shipping at QuickShift, Feb 2026 - Present · 9 mos, New Delhi, Delhi, India, As Head of B2C Shipping at QuickShift, I own the end-to-end strategy, operations, and P&L for our consumer delivery business. I lead the integration of darkstore infrastructure, standardized SOPs across internal teams, clients, and warehousing operations to build a seamless, scalable logistics ecosystem. My role focuses on driving 5x growth by leveraging AI and advanced technology to optimize routing, demand forecasting, fulfillment efficiency, and real-time visibility. I work cross-functionally to align product, operations, and partner networks, ensuring consistent service quality and a superior customer experience. Impact: - Built and scaled darkstore-led fulfillment capabilities to accelerate last-mile delivery - Implemented unified SOPs across internal, client, and warehousing workflows for operational consistency - Leveraged AI-driven insights to improve delivery speed, reduce costs, and enhance reliability - Delivered strong business growth while maintaining full ownership of P&L Roadmap: - Drive 5x expansion in B2C shipping through network scaling and market penetration - Deepen AI and automation adoption across logistics and fulfillment - Expand darkstore footprint to enable faster, hyperlocal deliveries - Strengthen client integrations and warehousing efficiencies for end-to-end optimization Focused on building a high-performance, tech-enabled shipping engine that powers the next phase of QuickShift’s growth.

Independent Consultant at Freelance, Mar 2025 - Present · 1 yr 8 mos, New Delhi, Supply Chain & Operations Designed end-to-end supply chain architectures covering sourcing, warehousing, line-haul, last-mile, and reverse logistics. Built Control Tower frameworks to track cost, SLA, serviceability, NDR/OFD, capacity utilization, and network performance. Advised early-stage courier companies on: Network design (hub-spoke / regional models) Lane economics & cost-per-shipment optimization SOPs, partner onboarding, and scale readiness Led inventory & fulfillment strategy for premiumwear D2C brands at formulation stage (SKU rationalization, demand planning, MFC readiness). Product Strategy & Platform Design Acted as a bridge between Business, Operations, and Engineering teams. Defined and executed product roadmaps for logistics & SCM platforms, including: Courier allocation & decision engines Pincode serviceability intelligence NDR automation & exception management Returns, replacements, and post-delivery workflows Authored BRDs, PRDs, KPIs, and wireframes for internal tools and SaaS platforms. Designed monetizable product layers for shipping aggregators (pricing logic, performance tiers, value-added services). Technology & Data Enablement Translated on-ground operational problems into tech-first, scalable solutions. Advised on OMS, WMS, TMS selection, integrations, and API-led courier orchestration. Built data & BI frameworks for: Courier performance scoring Cost leakage detection Predictive SLA and risk flagging Worked closely with engineering teams on build vs buy decisions aligned to cost, speed, and long-term scalability. Customer Experience (CX) & Trust Systems Re-engineered post-order journeys to reduce WISMO, RTO, cancellations, and support load. Designed proactive CX operating models integrating shipment communication, NDR resolution, and returns orchestration. Shifted CX from reactive support to predictive, transparency-led trust systems. Linked CX metrics directly to revenue protection, retention, and LTV.

Head of Operations at RapidShyp, Nov 2023 - Feb 2025 · 1 yr 4 mos, Gurugram, Haryana, India, Head of Operations | Program Management | Business Intelligence | P&L Ownership | Logistics Innovator With a proven track record of building scalable operations and innovative solutions in the logistics and courier aggregation space, I currently serve as the Deputy General Manager and Head of Operations at RapidShyp. I specialize in designing and implementing operational strategies that drive efficiency, cost-effectiveness, and customer satisfaction. Key Achievements & Contributions: • Built Operational Foundations: Designed and executed SOPs for sellers and courier partners across multiple domains, including operations, technology, weight management, and finance. • Product & Program Management: Led the development of advanced logistics features such as SmartSelect courier allocation, NDR/NPR communication workflows, in-house escalation panels, pickup ID mechanisms, and split shipment functionality. • Integrated Solutions: Spearheaded successful integrations with courier partners, CPaaS platforms, and value-added services to enhance service delivery. • Team Leadership: Recruited, trained, and managed high-performing teams for Pincode Serviceability, First Mile, Last Mile, Weight Management, Business Intelligence, reconciliation and Risk Assessment. • Business Intelligence Innovation: Focused on implementing cost-effective and sustainable BI tools for real-time decision-making and operational excellence. • Financial Stewardship: Delivered on P&L management, budget planning, forecasting, and risk assessment to ensure profitability and scalability. Transforming Logistics through Innovation Passionate about leveraging technology and data to redefine how logistics work, I thrive on solving complex challenges and building systems that support sustainable growth. Let’s connect to discuss opportunities in operations, logistics, and technology-driven growth.

Head of Operations - New Venture at Om Logistics Limited, Nov 2023 - Feb 2025 · 1 yr 4 mos, Gurugram, Haryana, India, Head of Operations | Program Management | Business Intelligence | P&L Ownership | Logistics Innovator With a proven track record of building scalable operations and innovative solutions in the logistics and courier aggregation space, I currently serve as the Deputy General Manager and Head of Operations at RapidShyp. I specialize in designing and implementing operational strategies that drive efficiency, cost-effectiveness, and customer satisfaction. Key Achievements & Contributions: • Built Operational Foundations: Designed and executed SOPs for sellers and courier partners across multiple domains, including operations, technology, weight management, and finance. • Product & Program Management: Led the development of advanced logistics features such as SmartSelect courier allocation, NDR/NPR communication workflows, in-house escalation panels, pickup ID mechanisms, and split shipment functionality. • Integrated Solutions: Spearheaded successful integrations with courier partners, CPaaS platforms, and value-added services to enhance service delivery. • Team Leadership: Recruited, trained, and managed high-performing teams for Pincode Serviceability, First Mile, Last Mile, Weight Management, Business Intelligence, reconciliation and Risk Assessment. • Business Intelligence Innovation: Focused on implementing cost-effective and sustainable BI tools for real-time decision-making and operational excellence. • Financial Stewardship: Delivered on P&L management, budget planning, forecasting, and risk assessment to ensure profitability and scalability. Transforming Logistics through Innovation Passionate about leveraging technology and data to redefine how logistics work, I thrive on solving complex challenges and building systems that support sustainable growth. Let’s connect to discuss opportunities in operations, logistics, and technology-driven growth.

Head Key Accounts Logistics at Shiprocket, Apr 2021 - Nov 2023 · 2 yrs 8 mos, New Delhi, Delhi, India

Head First Mile & Serviceability at Shiprocket, Apr 2020 - Apr 2021 · 1 yr 1 mo, New Delhi, Delhi, India

Manager Logistics at Club Factory, Oct 2018 - Apr 2020 · 1 y 6 mo, Gurgaon

Education

Executive MBA, Business Administration and Management, General, Swiss School of Business and Management

Chhatrapati Shahu Ji Maharaj University