---
title: "Rahul Varma - Product Marketing Manager (Travel Payments) in Bengaluru | Tal"
description: "Meet Rahul Varma, Product Marketing @Juspay based in Bengaluru. AI stack includes claude code, claude, and lovable."
image: "https://tal.club/meet/rahul-varma/share-image"
---

# Rahul Varma on Tal

## Headline

Product Marketing @Juspay

## About

Passionate Marketer specialising in B2B Marketing, with a proven track record of driving impactful data driven campaigns that deliver measurable outcomes\. Strive to connect brands with their target audiences, and committed to fostering innovation in marketing\.

## Location

Bengaluru

## AI stack

claude code

claude

lovable

opencode

Figma Make

## Work experience

Product Marketing Manager \(Travel Payments\) at JUSPAY, Jun 2026 \- Present · 5 mos

Performance Marketing Manager at JUSPAY, Jul 2025 \- Jun 2026 · 1 yr

Performance Marketing Lead at CleverTap, Jul 2023 \- Jul 2025 · 2 yrs 1 mo, Mumbai, Maharashtra, India, Achievements: \- Awarded "MVP Digital Marketing 2024" \- Exceeded FY24 Pipeline Quota Achievement by 113%\. \- Reduced Avg\. Cost per SQL \(YOY\) by 42% in H1 and 37% in H2 respectively in FY24\. Responsibilities: \- Spearheading PPC and 1:Few ABM for India, SEA, MEA and EU with ownership towards SQLs and Sales Pipeline delivery\. \- Involved in kickstarting ABM Program\. Designed Account Scoring, Engagement Tracking and Campaign Strategy to source Pipeline from TAL Accounts across India, SEA, MEA and EU\. \- Liaise with regional sales and marketing teams to gather regional insights and personalise campaigns for each region\. \- Manage the development and A/B testing of Landing Pages and Lead Forms to enhance Conversion Rate Optimization\. \- Thorough campaign reporting to derive meaningful insights and establish learnings for further activations\.

Digital Marketing Manager at Haptik, Apr 2023 \- Jul 2023 · 4 mos, Mumbai, Maharashtra, India · Hybrid, \- Led the Paid Marketing efforts for India, Malaysia, Singapore, and Indonesia\. \- Media planning and Media Buying across SEM, SMM, ABM\. \- Ensure efficient Attribution from MQL to Closure\. \- A/B Testing Ad Copies, Landing Pages, Form Placements\. \- Consistent and thorough reporting to internal stakeholders\.

Digital Marketing Specialist at Haptik, Aug 2021 \- Mar 2023 · 1 yr 8 mos, Mumbai, Maharashtra, India · Hybrid, \- Kickstarted Paid Marketing initiatives for Haptik across India and APAC\. \- Set up the reporting cadence for campaign performance and pipeline generation\. \- Established the framework for Landing Page structure and Lead Form Placements\. \- Liaised with MarkOps to ensure efficient attribution on HubSpot from MQL to Closure\.

Sales Development Representative at Salesforce, Nov 2020 \- Aug 2021 · 10 mos, \- Part of Account Management Team that works within ESMB, FINS, and Enterprise Business departments\. \- Generated Pipeline worth $720K and sourced revenue of over $120k from over 23 new logos\. \- Account & Industry Prospecting and mapping key stakeholders to maintain a consistent sales pipeline\.

Business Development Associate at Salesforce, May 2020 \- Oct 2020 · 6 mos, \- Influenced a Pipeline of over $760k by providing Account Intelligence for the Sales Development team\. \- Proven consistent growth MoM by surpassing KPIs and getting promoted within 6 months\. \- Awarded "FY21 Fastest Ramp" for adapting to the role in the quickest time frame\.

Digital Marketing Intern at Social Beat, Apr 2019 \- Jun 2019 · 3 mos, Mumbai, Maharashtra, India, \- Planned and executed Google Search campaigns \- Ideation of Social Media Creative Content Banks on Facebook and Instagram

## Education

PGDM, Marketing, Xavier Institute Of Management and Entrepreneurship

[View the original profile](https://tal.club/meet/rahul-varma)

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