Rahul Varma profile photo 1 on Tal

Rahul Varma

Product Marketing @Juspay

Bengaluru

6+ years of work experience

JUSPAY
Jun 20265 mosPresent

JUSPAY
Jul 20251 yrJun 2026

CleverTap
Jul 20232 yrs 1 moJul 2025

Mumbai, Maharashtra, India

Achievements: - Awarded "MVP Digital Marketing 2024" - Exceeded FY24 Pipeline Quota Achievement by 113%. - Reduced Avg. Cost per SQL (YOY) by 42% in H1 and 37% in H2 respectively in FY24. Responsibilities: - Spearheading PPC and 1:Few ABM for India, SEA, MEA and EU with ownership towards SQLs and Sales Pipeline delivery. - Involved in kickstarting ABM Program. Designed Account Scoring, Engagement Tracking and Campaign Strategy to source Pipeline from TAL Accounts across India, SEA, MEA and EU. - Liaise with regional sales and marketing teams to gather regional insights and personalise campaigns for each region. - Manage the development and A/B testing of Landing Pages and Lead Forms to enhance Conversion Rate Optimization. - Thorough campaign reporting to derive meaningful insights and establish learnings for further activations.
Haptik
Apr 20234 mosJul 2023

Mumbai, Maharashtra, India · Hybrid

- Led the Paid Marketing efforts for India, Malaysia, Singapore, and Indonesia. - Media planning and Media Buying across SEM, SMM, ABM. - Ensure efficient Attribution from MQL to Closure. - A/B Testing Ad Copies, Landing Pages, Form Placements. - Consistent and thorough reporting to internal stakeholders.
Haptik
Aug 20211 yr 8 mosMar 2023

Mumbai, Maharashtra, India · Hybrid

- Kickstarted Paid Marketing initiatives for Haptik across India and APAC. - Set up the reporting cadence for campaign performance and pipeline generation. - Established the framework for Landing Page structure and Lead Form Placements. - Liaised with MarkOps to ensure efficient attribution on HubSpot from MQL to Closure.
Salesforce
Nov 202010 mosAug 2021

- Part of Account Management Team that works within ESMB, FINS, and Enterprise Business departments. - Generated Pipeline worth $720K and sourced revenue of over $120k from over 23 new logos. - Account & Industry Prospecting and mapping key stakeholders to maintain a consistent sales pipeline.
Salesforce
May 20206 mosOct 2020

- Influenced a Pipeline of over $760k by providing Account Intelligence for the Sales Development team. - Proven consistent growth MoM by surpassing KPIs and getting promoted within 6 months. - Awarded "FY21 Fastest Ramp" for adapting to the role in the quickest time frame.
Social Beat
Apr 20193 mosJun 2019

Mumbai, Maharashtra, India

- Planned and executed Google Search campaigns - Ideation of Social Media Creative Content Banks on Facebook and Instagram

Rahul’s AI Stack

claude code
claude code
claude
claude
lovable
lovable
opencode
opencode
Figma Make
Figma Make

Education

Xavier Institute Of Management and Entrepreneurship

PGDM, Marketing

Xavier Institute Of Management and Entrepreneurship

20182 yrs2020

Join Rahul and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Rahul Varma on Tal

Headline

Product Marketing @Juspay

About

Passionate Marketer specialising in B2B Marketing, with a proven track record of driving impactful data driven campaigns that deliver measurable outcomes. Strive to connect brands with their target audiences, and committed to fostering innovation in marketing.

Location

Bengaluru

AI stack

claude code

claude

lovable

opencode

Figma Make

Work experience

Product Marketing Manager (Travel Payments) at JUSPAY, Jun 2026 - Present · 5 mos

Performance Marketing Manager at JUSPAY, Jul 2025 - Jun 2026 · 1 yr

Performance Marketing Lead at CleverTap, Jul 2023 - Jul 2025 · 2 yrs 1 mo, Mumbai, Maharashtra, India, Achievements: - Awarded "MVP Digital Marketing 2024" - Exceeded FY24 Pipeline Quota Achievement by 113%. - Reduced Avg. Cost per SQL (YOY) by 42% in H1 and 37% in H2 respectively in FY24. Responsibilities: - Spearheading PPC and 1:Few ABM for India, SEA, MEA and EU with ownership towards SQLs and Sales Pipeline delivery. - Involved in kickstarting ABM Program. Designed Account Scoring, Engagement Tracking and Campaign Strategy to source Pipeline from TAL Accounts across India, SEA, MEA and EU. - Liaise with regional sales and marketing teams to gather regional insights and personalise campaigns for each region. - Manage the development and A/B testing of Landing Pages and Lead Forms to enhance Conversion Rate Optimization. - Thorough campaign reporting to derive meaningful insights and establish learnings for further activations.

Digital Marketing Manager at Haptik, Apr 2023 - Jul 2023 · 4 mos, Mumbai, Maharashtra, India · Hybrid, - Led the Paid Marketing efforts for India, Malaysia, Singapore, and Indonesia. - Media planning and Media Buying across SEM, SMM, ABM. - Ensure efficient Attribution from MQL to Closure. - A/B Testing Ad Copies, Landing Pages, Form Placements. - Consistent and thorough reporting to internal stakeholders.

Digital Marketing Specialist at Haptik, Aug 2021 - Mar 2023 · 1 yr 8 mos, Mumbai, Maharashtra, India · Hybrid, - Kickstarted Paid Marketing initiatives for Haptik across India and APAC. - Set up the reporting cadence for campaign performance and pipeline generation. - Established the framework for Landing Page structure and Lead Form Placements. - Liaised with MarkOps to ensure efficient attribution on HubSpot from MQL to Closure.

Sales Development Representative at Salesforce, Nov 2020 - Aug 2021 · 10 mos, - Part of Account Management Team that works within ESMB, FINS, and Enterprise Business departments. - Generated Pipeline worth $720K and sourced revenue of over $120k from over 23 new logos. - Account & Industry Prospecting and mapping key stakeholders to maintain a consistent sales pipeline.

Business Development Associate at Salesforce, May 2020 - Oct 2020 · 6 mos, - Influenced a Pipeline of over $760k by providing Account Intelligence for the Sales Development team. - Proven consistent growth MoM by surpassing KPIs and getting promoted within 6 months. - Awarded "FY21 Fastest Ramp" for adapting to the role in the quickest time frame.

Digital Marketing Intern at Social Beat, Apr 2019 - Jun 2019 · 3 mos, Mumbai, Maharashtra, India, - Planned and executed Google Search campaigns - Ideation of Social Media Creative Content Banks on Facebook and Instagram

Education

PGDM, Marketing, Xavier Institute Of Management and Entrepreneurship