---
title: "Rahul Srigyan - Head - Merchant Growth and Strategy in Greater Bengaluru Area | Tal"
description: "Meet Rahul Srigyan, Growth, Marketing | Product Strategy | Merchant CX at Scale | Digital Payments | 12M+ Merchants | Fintech GTM | CLM | Retention | Ex-Airtel . Tata Teleservices based in Greater Bengaluru Area."
image: "https://tal.club/meet/rahul-srigyan/share-image"
---

# Rahul Srigyan on Tal

## Headline

Growth, Marketing \| Product Strategy \| Merchant CX at Scale \| Digital Payments \| 12M\+ Merchants \| Fintech GTM \| CLM \| Retention \| Ex\-Airtel \. Tata Teleservices

## About

I build things that scale — growth engines, merchant experience machinery, category strategies, and the teams that run them\. My career sits at the intersection of product & growth strategy, GTM, and merchant experience — where business vision meets market reality\. I've led teams across digital payments and telecom, running large\-scale programs that shift category dynamics, deepen customer / merchant engagement, and open up new monetisation pathways\. At Paytm, I've spent the last several years shaping growth strategy for India's largest payments ecosystem\. My work spans the full arc — product GTM, merchant experience, lifecycle design, field activation, segmentation strategy, and cross\-functional execution\. I've built verticals from scratch and driven category\-defining outcomes at a scale resulting in positive monetary impact for the organisation\. Earlier, at Bharti Airtel, I held ownership for prepaid marketing across two of the country's largest telecom circles — designing CLM frameworks, running competitive retention plays and driving consistent revenue growth in intensely contested markets\. At Tata Teleservices, I served as Chief of Staff to the President \(GSM Business\) — operating at the apex of a large enterprise shaping strategy, governance and cross\-functional alignment — before transitioning into a full marketing profile with circle\-level leadership role\. What I bring to the table: strategic clarity, operator's instinct and a builder's mindset\. I connect dots across strategy, product and go\-to\-market\. I know how to make large, complex organisations move\.

## Location

Greater Bengaluru Area

## Work experience

Head \- Merchant Growth and Strategy at Paytm, Dec 2021 \- Present · 4 yrs 11 mos, Bengaluru, Karnataka, India, Category leadership and growth for leading merchant payments ecosystem\. ‣ Architected merchant growth strategy — integrating acquisition, lifecycle engagement, and retention into a unified, compounding growth engine ‣ Designed merchant segmentation and lifecycle frameworks that drove adoption of UPICC \(UPI Credit Card\) — unlocking new monetisation pathways across the base\. ‣ Built the Merchant Service and experience vertical from the ground up — field marketing model, GTM architecture, and a scalable nationwide rollout engine\. ‣ Operated as a cross\-functional growth leader — aligning marketing, product, analytics, and field execution toward shared category outcomes\. ‣ Sustained category leadership in a fiercely competitive market through targeted, insight\-led growth programs across a diverse merchant base

Head – Prepaid Marketing \(Bihar & UP East Circles\) Bharti Airtel Ltd\. at airtel, Mar 2017 \- Dec 2021 · 4 yrs 10 mos, Lucknow, Uttar Pradesh, India, ‣ Owned end\-to\-end marketing strategy for a large, high\-stakes revenue portfolio — driving consistent growth in intensely competitive markets\. ‣ Built and executed CLM frameworks, competitive retention programs, and market activation campaigns tailored to diverse rural and semi\-urban segments ‣ Drove sustained subscriber engagement and ARPU improvement through lifecycle\-stage interventions and data\-led offer design\.

Chief of Staff → Head, Prepaid Marketing at Tata Teleservices Ltd, Sep 2008 \- Oct 2017 · 9 yrs 2 mos, Bengaluru, Karnataka, India, Two progressive leadership roles — from enterprise strategy at the C\-suite level to full\-circle marketing ownership\. ‣ Chief of Staff to the President \(GSM Business\): With the pseudo ownership of the PnL, shaped enterprise strategy, business performance reviews, and cross\-functional governance at the highest level of the organisation\. ‣ Translated leadership vision into structured business roadmaps — connecting boardroom strategy to functional execution across multiple teams and circles\. ‣ Head of Prepaid Marketing: led acquisition, CLM, and retention strategy across multiple circles with direct P&L accountability and commercial analytics ownership\.

Management Trainee/Assistant Manager at Tata Teleservices Ltd, Jun 2007 \- Oct 2008 · 1 yr 5 mos, With the Corporate Strategy Team:  Evaluation and Preparation of Business Cases  Prepare Tariff Models for the BU

## Education

PGDBA, Marketing and Finance, FORE School of Management

BE, Computer, G\.H\.RAISONI COLLEGE OF ENGINEERING,NAGPUR

[View the original profile](https://tal.club/meet/rahul-srigyan)

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