Headline

Growth, Marketing | Product Strategy | Merchant CX at Scale | Digital Payments | 12M+ Merchants | Fintech GTM | CLM | Retention | Ex-Airtel . Tata Teleservices

About

I build things that scale — growth engines, merchant experience machinery, category strategies, and the teams that run them. My career sits at the intersection of product & growth strategy, GTM, and merchant experience — where business vision meets market reality. I've led teams across digital payments and telecom, running large-scale programs that shift category dynamics, deepen customer / merchant engagement, and open up new monetisation pathways. At Paytm, I've spent the last several years shaping growth strategy for India's largest payments ecosystem. My work spans the full arc — product GTM, merchant experience, lifecycle design, field activation, segmentation strategy, and cross-functional execution. I've built verticals from scratch and driven category-defining outcomes at a scale resulting in positive monetary impact for the organisation. Earlier, at Bharti Airtel, I held ownership for prepaid marketing across two of the country's largest telecom circles — designing CLM frameworks, running competitive retention plays and driving consistent revenue growth in intensely contested markets. At Tata Teleservices, I served as Chief of Staff to the President (GSM Business) — operating at the apex of a large enterprise shaping strategy, governance and cross-functional alignment — before transitioning into a full marketing profile with circle-level leadership role. What I bring to the table: strategic clarity, operator's instinct and a builder's mindset. I connect dots across strategy, product and go-to-market. I know how to make large, complex organisations move.

Location

Greater Bengaluru Area

Work experience

Head - Merchant Growth and Strategy at Paytm, Dec 2021 - Present · 4 yrs 11 mos, Bengaluru, Karnataka, India, Category leadership and growth for leading merchant payments ecosystem. ‣ Architected merchant growth strategy — integrating acquisition, lifecycle engagement, and retention into a unified, compounding growth engine ‣ Designed merchant segmentation and lifecycle frameworks that drove adoption of UPICC (UPI Credit Card) — unlocking new monetisation pathways across the base. ‣ Built the Merchant Service and experience vertical from the ground up — field marketing model, GTM architecture, and a scalable nationwide rollout engine. ‣ Operated as a cross-functional growth leader — aligning marketing, product, analytics, and field execution toward shared category outcomes. ‣ Sustained category leadership in a fiercely competitive market through targeted, insight-led growth programs across a diverse merchant base

Head – Prepaid Marketing (Bihar & UP East Circles) Bharti Airtel Ltd. at airtel, Mar 2017 - Dec 2021 · 4 yrs 10 mos, Lucknow, Uttar Pradesh, India, ‣ Owned end-to-end marketing strategy for a large, high-stakes revenue portfolio — driving consistent growth in intensely competitive markets. ‣ Built and executed CLM frameworks, competitive retention programs, and market activation campaigns tailored to diverse rural and semi-urban segments ‣ Drove sustained subscriber engagement and ARPU improvement through lifecycle-stage interventions and data-led offer design.

Chief of Staff → Head, Prepaid Marketing at Tata Teleservices Ltd, Sep 2008 - Oct 2017 · 9 yrs 2 mos, Bengaluru, Karnataka, India, Two progressive leadership roles — from enterprise strategy at the C-suite level to full-circle marketing ownership. ‣ Chief of Staff to the President (GSM Business): With the pseudo ownership of the PnL, shaped enterprise strategy, business performance reviews, and cross-functional governance at the highest level of the organisation. ‣ Translated leadership vision into structured business roadmaps — connecting boardroom strategy to functional execution across multiple teams and circles. ‣ Head of Prepaid Marketing: led acquisition, CLM, and retention strategy across multiple circles with direct P&L accountability and commercial analytics ownership.

Management Trainee/Assistant Manager at Tata Teleservices Ltd, Jun 2007 - Oct 2008 · 1 yr 5 mos, With the Corporate Strategy Team:  Evaluation and Preparation of Business Cases  Prepare Tariff Models for the BU

Education

PGDBA, Marketing and Finance, FORE School of Management

BE, Computer, G.H.RAISONI COLLEGE OF ENGINEERING,NAGPUR