Headline

MBA Marketing Specialist | Certified Lean Six Sigma Green Belt | Scaling Brands Through Data & Consumer Insights | MBA intern @ Xpressbees

Location

Pune District

AI stack

codex

cursor

Work experience

MBA Intern at Xpressbees (BusyBees Logistics Solutions Pvt. Ltd.), Jun 2025 - Aug 2025 · 3 mos, ▪ Generated a 25% increase in lead engagement by executing rigorous Competitive Intelligence analysis against Delhivery and Ecom Express applying STP frameworks to identify service gaps and sharpen XpressBees's market positioning and value proposition. ▪ Accelerated client onboarding by 20% by bridging operations and engineering teams to automate API workflows, directly reducing friction in the B2B seller acquisition funnel and improving pipeline conversion. ▪ Onboarded 15+ high-volume enterprise clients (500+ monthly shipments each) at an 8.5% conversion rate through structured pipeline management, disciplined stakeholder communication, and data-driven follow-up cadences. ▪ Resolved 45+ technical escalations via cross-functional collaboration, establishing repeatable GTM onboarding practices that reduced time-to-revenue for new seller accounts.

Sales Marketing Executive at PStar Wealth Management, Aug 2023 - Jul 2024 · 1 yr, ▪ Acquired 42 new HNI retail clients in 11 months by executing targeted outreach campaigns, consultative selling, and disciplined CRM-based pipeline management within a highly regulated financial compliance framework. ▪ Maintained a 92% client retention rate and exceeded quarterly KPIs by an average of 15% through personalized, data-driven advisory demonstrating superior stakeholder relationship management and long-term brand equity building at the individual client level.

Founder at GiftZilla Pvt. Ltd., May 2018 - Aug 2023 · 5 yrs 4 mos, ▪ Drove 35% YoY revenue growth and 1,200+ annual custom orders over 5+ years by executing a full-funnel brand and marketing strategy from consumer insight generation and STP-based segmentation to ATL/BTL campaign execution and last-mile delivery. ▪ Achieved a 65% repeat purchase rate by deploying CRM-driven retention campaigns, loyalty incentives, and personalized communication strategies rooted in ongoing consumer behavior analytics. ▪ Generated measurable B2C acquisition growth by managing end-to-end paid digital campaigns on Meta Ads (Instagram & Facebook) and tracking campaign ROI, funnel drop-off, and audience performance via Google Analytics optimizing ad spend allocation for maximum ROAS. ▪ Scaled market coverage by 40% by engineering a 70% B2B / 30% B2C hybrid model, establishing strategic partnerships with 35+ local retailers through competitive intelligence and market entry strategy, while running parallel B2C acquisition campaigns. ▪ Improved net profit margins by 18% and reduced delivery times by 30% through supply chain optimization, vendor negotiation (Delhivery, Shiprocket, DTDC), and rigorous cost management holding full P&L responsibility from bootstrap to profitability.

Education

Master of Business Administration, Marketing, MIT World Peace University

Bachelor of Business Administration, Finance, General, DR. SHYAMA PRASAD MUKHERJEE UNIVERSITY