---
title: "RAHUL HARINATH ROY - Product Marketing Specialist in Bengaluru | Tal"
description: "Meet RAHUL HARINATH ROY, Product Marketing | Search Engine Alchemist based in Bengaluru. AI stack includes claude code, perplexity, and Lindy."
image: "https://tal.club/meet/rahul-roy-6/share-image"
---

# RAHUL HARINATH ROY on Tal

## Headline

Product Marketing \| Search Engine Alchemist

## About

Marketing student\|seeking challenging positions\.

## Location

Bengaluru

## AI stack

claude code

perplexity

Lindy

## Work experience

Product Marketing Specialist at Onsurity, Jun 2025 \- Present · 1 yr 5 mos, Bengaluru, Worked on this role as individual contributor capacity ⬛ Grew recurring monthly run rate revenue from ₹10L to ₹40L in 10 months by designing hyper\-segmented lifecycle marketing campaigns across push, email, WhatsApp, and in\-app channels, increasing customer activation, repeat purchases, and retention at scale\. ⬛ Developed and executed Go\-to\-Market \(GTM\) strategies for 5\+ product launches, including a brand revamp, Fitness, Diagnostics \(Lab Tests\), and new product categories, driving user acquisition, activation, and recurring revenue growth through integrated multi\-channel campaigns\. ⬛ Built and optimised funnel drop\-off journeys across Health Insurance, Fitness, and Diagnostics & Other wellness catogeries, improving funnel conversion rates by 12–18% through targeted re\-engagement campaigns and behavioural analysis\. ⬛ Spearheaded the shift from manual revenue reporting to a centralised analytics dashboard system by writing detailed PMRDs and collaborating cross\-functionally, reducing manual reporting effort by \~2 hours daily while enabling real\-time business visibility\. ⬛ Partnered with Product and Engineering teams to implement user journey\-based event mapping across 5 core product funnels in CleverTap, unlocking deeper lifecycle personalisation, behavioural tracking, and funnel optimisation capabilities\. ⬛ Improved email open rates from 18% → 31% and CTR from 2\.1% → 6% through behavioural segmentation, A/B testing, and personalised lifecycle journeys\. Increased email delivery rates from \~90% → \~98% by integrating AI\-powered automation workflows into the CRM infrastructure\. ⬛ Created sales enablement assets, including 20\+ pitch decks and product journey videos, enabling 25\+ sales representatives\.

Growth Marketing Executive \| Organic at Onsurity, Sep 2024 \- Aug 2025 · 1 yr, Bengaluru, Karnataka, India, ⬛ Scaled monthly organic blog traffic by \~400%, growing from 15K to 75K monthly visits at peak through SEO\-focused content optimization and distribution strategies\. ⬛ Supported SEO planning and keyword strategy through keyword research, content mapping, and search intent analysis in collaboration with the SEO lead\. ⬛ Managed end\-to\-end blog publishing operations on WordPress, ensuring timely uploads, SEO alignment, metadata optimization, and content quality consistency\.

Intern at Onsurity, Apr 2024 \- Sep 2024 · 6 mos, Bengaluru, Karnataka, India

Sales and Marketing Intern at WINGLOBE, Jan 2023 \- Mar 2023 · 3 mos, Bangalore, worked directly with Founding team ▪️played a very prudent role in building companies website from scratch\. \(worked with developer's\) ▪️ Conducting various B2B business activities with existing dealer's and successfully on\-boarded new dealer's into the companies network of dealerships\. ▪️ worked along with key customers \(Doctors\) and understood real world use case of the products, to identify market GAP\.

Marketing Executive at Certvalue \- Global Consulting & Certification, Jan 2020 \- Dec 2020 · 1 yr, Bangalore Urban

Search Engine Optimization Executive at Certvalue \- Global Consulting & Certification, Jan 2020 \- Dec 2020 · 1 yr, 1\. Built and optimized lead generation forms, improving lead capture rate by \~35% and form\-to\-lead conversion by \~22%\. 1\. Supported marketing and sales teams by streamlining inbound lead workflows\.

## Education

Master of Business Administration \- MBA, Marketing, Alliance Business School

Bachelor of Business Administration, Business Administration and Management, General, PES University

[View the original profile](https://tal.club/meet/rahul-roy-6)

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