RAHUL HARINATH ROY profile photo 1 on Tal

RAHUL HARINATH ROY

Product Marketing | Search Engine Alchemist

Bengaluru

3+ years of work experience

Onsurity
Jun 20251 yr 5 mosPresent

Bengaluru

Worked on this role as individual contributor capacity ⬛ Grew recurring monthly run rate revenue from ₹10L to ₹40L in 10 months by designing hyper-segmented lifecycle marketing campaigns across push, email, WhatsApp, and in-app channels, increasing customer activation, repeat purchases, and retention at scale. ⬛ Developed and executed Go-to-Market (GTM) strategies for 5+ product launches, including a brand revamp, Fitness, Diagnostics (Lab Tests), and new product categories, driving user acquisition, activation, and recurring revenue growth through integrated multi-channel campaigns. ⬛ Built and optimised funnel drop-off journeys across Health Insurance, Fitness, and Diagnostics & Other wellness catogeries, improving funnel conversion rates by 12–18% through targeted re-engagement campaigns and behavioural analysis. ⬛ Spearheaded the shift from manual revenue reporting to a centralised analytics dashboard system by writing detailed PMRDs and collaborating cross-functionally, reducing manual reporting effort by ~2 hours daily while enabling real-time business visibility. ⬛ Partnered with Product and Engineering teams to implement user journey-based event mapping across 5 core product funnels in CleverTap, unlocking deeper lifecycle personalisation, behavioural tracking, and funnel optimisation capabilities. ⬛ Improved email open rates from 18% → 31% and CTR from 2.1% → 6% through behavioural segmentation, A/B testing, and personalised lifecycle journeys. Increased email delivery rates from ~90% → ~98% by integrating AI-powered automation workflows into the CRM infrastructure. ⬛ Created sales enablement assets, including 20+ pitch decks and product journey videos, enabling 25+ sales representatives.
Onsurity
Sep 20241 yrAug 2025

Bengaluru, Karnataka, India

⬛ Scaled monthly organic blog traffic by ~400%, growing from 15K to 75K monthly visits at peak through SEO-focused content optimization and distribution strategies. ⬛ Supported SEO planning and keyword strategy through keyword research, content mapping, and search intent analysis in collaboration with the SEO lead. ⬛ Managed end-to-end blog publishing operations on WordPress, ensuring timely uploads, SEO alignment, metadata optimization, and content quality consistency.
Onsurity
Apr 20246 mosSep 2024

Bengaluru, Karnataka, India

WINGLOBE
Jan 20233 mosMar 2023

Bangalore

worked directly with Founding team ▪️played a very prudent role in building companies website from scratch. (worked with developer's) ▪️ Conducting various B2B business activities with existing dealer's and successfully on-boarded new dealer's into the companies network of dealerships. ▪️ worked along with key customers (Doctors) and understood real world use case of the products, to identify market GAP.
Certvalue - Global Consulting & Certification
Jan 20201 yrDec 2020

Bangalore Urban

Certvalue - Global Consulting & Certification
Jan 20201 yrDec 2020

1. Built and optimized lead generation forms, improving lead capture rate by ~35% and form-to-lead conversion by ~22%. 1. Supported marketing and sales teams by streamlining inbound lead workflows.

RAHUL’s AI Stack

claude code
claude code
perplexity
perplexity
Lindy
Lindy

Education

Alliance Business School

Master of Business Administration - MBA, Marketing

Alliance Business School

20222 yrs2024
PES University

Bachelor of Business Administration, Business Administration and Management, General

PES University

20173 yrs2020

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Headline

Product Marketing | Search Engine Alchemist

About

Marketing student|seeking challenging positions.

Location

Bengaluru

AI stack

claude code

perplexity

Lindy

Work experience

Product Marketing Specialist at Onsurity, Jun 2025 - Present · 1 yr 5 mos, Bengaluru, Worked on this role as individual contributor capacity ⬛ Grew recurring monthly run rate revenue from ₹10L to ₹40L in 10 months by designing hyper-segmented lifecycle marketing campaigns across push, email, WhatsApp, and in-app channels, increasing customer activation, repeat purchases, and retention at scale. ⬛ Developed and executed Go-to-Market (GTM) strategies for 5+ product launches, including a brand revamp, Fitness, Diagnostics (Lab Tests), and new product categories, driving user acquisition, activation, and recurring revenue growth through integrated multi-channel campaigns. ⬛ Built and optimised funnel drop-off journeys across Health Insurance, Fitness, and Diagnostics & Other wellness catogeries, improving funnel conversion rates by 12–18% through targeted re-engagement campaigns and behavioural analysis. ⬛ Spearheaded the shift from manual revenue reporting to a centralised analytics dashboard system by writing detailed PMRDs and collaborating cross-functionally, reducing manual reporting effort by ~2 hours daily while enabling real-time business visibility. ⬛ Partnered with Product and Engineering teams to implement user journey-based event mapping across 5 core product funnels in CleverTap, unlocking deeper lifecycle personalisation, behavioural tracking, and funnel optimisation capabilities. ⬛ Improved email open rates from 18% → 31% and CTR from 2.1% → 6% through behavioural segmentation, A/B testing, and personalised lifecycle journeys. Increased email delivery rates from ~90% → ~98% by integrating AI-powered automation workflows into the CRM infrastructure. ⬛ Created sales enablement assets, including 20+ pitch decks and product journey videos, enabling 25+ sales representatives.

Growth Marketing Executive | Organic at Onsurity, Sep 2024 - Aug 2025 · 1 yr, Bengaluru, Karnataka, India, ⬛ Scaled monthly organic blog traffic by ~400%, growing from 15K to 75K monthly visits at peak through SEO-focused content optimization and distribution strategies. ⬛ Supported SEO planning and keyword strategy through keyword research, content mapping, and search intent analysis in collaboration with the SEO lead. ⬛ Managed end-to-end blog publishing operations on WordPress, ensuring timely uploads, SEO alignment, metadata optimization, and content quality consistency.

Intern at Onsurity, Apr 2024 - Sep 2024 · 6 mos, Bengaluru, Karnataka, India

Sales and Marketing Intern at WINGLOBE, Jan 2023 - Mar 2023 · 3 mos, Bangalore, worked directly with Founding team ▪️played a very prudent role in building companies website from scratch. (worked with developer's) ▪️ Conducting various B2B business activities with existing dealer's and successfully on-boarded new dealer's into the companies network of dealerships. ▪️ worked along with key customers (Doctors) and understood real world use case of the products, to identify market GAP.

Marketing Executive at Certvalue - Global Consulting & Certification, Jan 2020 - Dec 2020 · 1 yr, Bangalore Urban

Search Engine Optimization Executive at Certvalue - Global Consulting & Certification, Jan 2020 - Dec 2020 · 1 yr, 1. Built and optimized lead generation forms, improving lead capture rate by ~35% and form-to-lead conversion by ~22%. 1. Supported marketing and sales teams by streamlining inbound lead workflows.

Education

Master of Business Administration - MBA, Marketing, Alliance Business School

Bachelor of Business Administration, Business Administration and Management, General, PES University